# Rothman Orthopaedics - Coming October 2020: Agent-Direct Score D (47.7%)

Site: https://rothmanortho.com/locations/manhattan-madisonave
Report: https://directindex.org/r/rothmanny.com
Scanned: 2026-10-23 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Rothman Orthopaedics - Coming October 2020 is hard for agents to use.
An AI assistant can open Rothman Orthopaedics - Coming October 2020's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through nyulangone.org.

## Direct links
- Phone: (888) 636-7840
- Address: 645 Madison Avenue, 3rd and 4th Floors, Entrance on E 60th, 10022, New York

## Nearby, also direct
Places near Rothman Orthopaedics - Coming October 2020 that take a booking or an order on their own website, with no marketplace in between.
- The Gelb Center (40 m): https://directindex.org/r/gelbcenter.com
- Vein Specialist Centers - Manhattan (40 m): https://directindex.org/r/veinspecialistcenters.com
- Manhattan Center for Vaginal Surgery (40 m): https://directindex.org/r/manhattancenterforvaginalsurgery.com
- Kalsow Plastic Surgery (40 m): https://directindex.org/r/drkalsow.com
- Madison Avenue Cardiovascular: Mark Meyer, MD, FACP, FACC (40 m): https://directindex.org/r/markmeyermd.com

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (Dentist, MedicalClinic, Physiotherapy or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **Appointments through an unrecognised third party.** (+9 points) Check that the provider keeps your business as the seller of record. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No list of services and prices found.** (+7 points) Agents answer 'what do they treat and what does it cost?' from directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Rothman Orthopaedics - Coming October 2020",
  "url": "https://rothmanortho.com/locations/manhattan-madisonave",
  "telephone": "(888) 636-7840",
  "address": "645 Madison Avenue, 3rd and 4th Floors, Entrance on E 60th, 10022, New York",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.764055260784225,
    "longitude": -73.97078803702453
  }
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Rothman Orthopaedics - Coming October 2020

> local business in 645 Madison Avenue, 3rd and 4th Floors, Entrance on E 60th, 10022, New York, New York dentists, clinics and vets. Phone (888) 636-7840.

## About

- Website: https://rothmanortho.com/locations/manhattan-madisonave
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.

## Where it stands
3617 of 6357 in New York dentists, clinics and vets. Top 57% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 98% | no |
| Publish the menu or price list as HTML | 5% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 96% | yes |
| Structured data with address, phone and hours | 31% | no |
| Have an llms.txt | 37% | no |

Nearest places in the index: Suzanne Fenske (D, 19 m, https://directindex.org/r/taramd.com); Supersmile (F, 26 m, https://directindex.org/r/supersmile.com); The Gelb Center (B, 35 m, https://directindex.org/r/gelbcenter.com); The Juventus Clinic (D, 39 m, https://directindex.org/r/drhamawy.com); Vein Specialist Centers - Manhattan (F, 41 m, https://directindex.org/r/veinspecialistcenters.com); Manhattan Center for Vaginal Surgery (B, 41 m, https://directindex.org/r/manhattancenterforvaginalsurgery.com); Kalsow Plastic Surgery (B, 41 m, https://directindex.org/r/drkalsow.com); Madison Avenue Cardiovascular: Mark Meyer, MD, FACP, FACC (C, 41 m, https://directindex.org/r/markmeyermd.com); Cheung Aesthetics and Wellness (F, 41 m, https://directindex.org/r/drjessiecheung.com); ReBalance NYC (C, 42 m, https://directindex.org/r/rebalancenyc.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


See what an AI agent reads on this site: https://directindex.org/r/rothmanny.com/agent-view

## Businesses like Rothman Orthopaedics - Coming October 2020 in New York dentists, clinics and vets

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in New York dentists, clinics and vets | 6357 | 49% | 19% | 47.7% |

The best of the businesses of the same kind in New York dentists, clinics and vets: Central Park Orthodontics (A 95.4%, https://directindex.org/r/centralparkorthodontics.com); Cosmetic Dentistry NY- Dr. Viviane Trinh - Dentist (A 95.4%, https://directindex.org/r/cosmeticdentistryny.com); Pro Motion Physical Therapy (A 95.4%, https://directindex.org/r/promotionphysicaltherapy.com); Sutton Animal Hospital (A 95.4%, https://directindex.org/r/suttonvet.com); Premier Dermatology and Aesthetics (A 93.8%, https://directindex.org/r/pdskincenter.com).

With the three fixes above (No structured data for the business; Appointments through an unrecognised third party; No list of services and prices found), the score would be about 95.4%, which would be first of 6,357 in New York dentists, clinics and vets.

## The direct record
What agents get for Rothman Orthopaedics - Coming October 2020, as JSON: https://directindex.org/api/direct/rothmanny.com
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: (888) 636-7840

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 0 | 25 |
| Actionable | 6 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/rothmanny.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: no (how: https://isitagentready.com/.well-known/agent-skills/sitemap/SKILL.md)
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/rothmanny.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/rothmanny.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=rothmanny.com&force=1
