# Rolls: Agent-Direct Score F (38.9%) Site: https://rolls.fi/ Report: https://directindex.org/r/rolls.fi Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.) Rolls is largely invisible to agents. ## Direct links - Menu: https://rolls.fi/menu/ ## What to fix first - **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant - **No booking or ordering path at all.** (+15 points) Agents have nothing to act on. Add a booking or ordering page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website - **The server turns AI crawlers away at the door.** (+6.7 points) Live fetches as GPTBot (http_403), ClaudeBot (http_403) were refused while a normal browser got the page. This is usually a hosting or firewall bot list the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing - **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## Fix kit: What to paste Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # Rolls > fast food restaurant (burger) in Linnavuorentie 30 00950 Helsinki, Helsinki. ## Book or order directly - Menu: https://rolls.fi/menu/ ## About - Website: https://rolls.fi/ - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents. - **Menu or price list is an HTML page.** Agents can read items and prices directly. ## Where it stands 598 of 828 in Helsinki. Top 72% of the sites scanned in this index. | What the top tenth of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 87% | no | | Publish the menu or price list as HTML | 85% | yes | | Let AI crawlers in (no edge block, no robots.txt block) | 93% | no | | Structured data with address, phone and hours | 47% | no | | Have an llms.txt | 22% | no | Nearest places with a similar menu: Burger Company Myllypuro (D, 2227 m, https://directindex.org/r/burgercompany.fi); Chill out Cafe (F, 3020 m, https://directindex.org/r/smash.fi); Vilamo (D, 3106 m, https://directindex.org/r/vilamoravintola.fi); Bella Marina (D, 3128 m, https://directindex.org/r/bella-marina.fi); Ravintola Links (D, 3654 m, https://directindex.org/r/vuosaarigolf.fi). ## What assistants answer Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included. Against its peers: Sites built with WordPress 58% (28% A or B, 36794 sites); This site 38.9%. See what an AI agent reads on this site: https://directindex.org/r/rolls.fi/agent-view ## Businesses like Rolls in Helsinki | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Same kind in Helsinki | 828 | 51% | 19% | 38.9% | | Built with WordPress in Helsinki | 354 | 59% | 20% | 38.9% | The best of Built with WordPress in Helsinki: Dong Bei House (A 95.4%, https://directindex.org/r/dongbeihouse.fi); John Scott’s (A 95.4%, https://directindex.org/r/johnscotts.se); Monal (A 95.4%, https://directindex.org/r/ravintolamonal.fi); House of Sandwiches (A 93.8%, https://directindex.org/r/hofs.fi); Retro Enoteca (A 93.8%, https://directindex.org/r/retroenoteca.fi). With the three fixes above (No structured data for the business; No booking or ordering path at all; The server turns AI crawlers away at the door) the score would be about 95.4%: 9th of 828 in Helsinki, up from 598th. ## The direct record What agents get for Rolls, as JSON: https://directindex.org/api/direct/rolls.fi - Book: none on record - Order: none on record - Menu: https://rolls.fi/menu/ (html_page; from the scan) - Hours: none on record - Phone: none on record - Stable links that count: https://directindex.org/go/rolls.fi/menu ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured Not measured at this scan; the next scan measures it. ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 18.3 | 25 | | Readable | 7 | 25 | | Actionable | 0 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/rolls.fi - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: yes - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: no Deep report: https://directindex.org/r/rolls.fi/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off. Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=rolls.fi&force=1