# Rolling Stone Magazine: Agent-Direct Score D (48.5%) Site: http://www.rollingstone.com Report: https://directindex.org/r/rollingstone.com Scanned: 2026-10-24 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) Rolling Stone Magazine is hard for agents to use. Some AI assistants are turned away by Rolling Stone Magazine's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through sportico.com. ## Direct links - Phone: +14157887625 - Address: 1700 Montgomery St, 94111-1021, San Francisco ## Nearby, also direct Places near Rolling Stone Magazine that take a booking or an order on their own website, with no marketplace in between. - Carolyn R. Givens, M.D. (80 m): https://directindex.org/r/pacificfertilitycenter.com - Amit Arunkumar MD (80 m): https://directindex.org/r/drkimfacialplastics.com - Dr. Aaron E. Rose, Dmd (210 m): https://directindex.org/r/sfcdg.com - Jon-michael Castelli, Md (880 m): https://directindex.org/r/discoverhealthmd.com - Dr. Gaurav Abbi, MD (950 m): https://directindex.org/r/gabbimd.com ## What to fix first - **Appointments through an unrecognised third party.** (+9 points) Check that the provider keeps your business as the seller of record. Guide: https://directindex.org/guides/book-direct-on-your-own-website - **robots.txt blocks GPTBot, ClaudeBot, PerplexityBot, Google-Extended, OAI-SearchBot, ChatGPT-User.** (+7.5 points) These are the crawlers behind ChatGPT, Claude, Perplexity and Google's AI features. Remove the Disallow lines for them, or add explicit Allow rules. Guide: https://directindex.org/guides/robots-txt-for-ai-agents - **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant - **No list of services and prices found.** (+7 points) Agents answer 'what do they treat and what does it cost?' from directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` robots.txt. Add these lines to /robots.txt and delete any Disallow rule that names these crawlers. ``` # Let AI assistants read the site: they send people to you; a marketplace keeps them. # Remove any Disallow lines for these names elsewhere in this file. User-agent: GPTBot Allow: / User-agent: ClaudeBot Allow: / User-agent: PerplexityBot Allow: / User-agent: Google-Extended Allow: / User-agent: OAI-SearchBot Allow: / User-agent: ChatGPT-User Allow: / User-agent: Claude-User Allow: / User-agent: Perplexity-User Allow: / ``` llms.txt. Save as /llms.txt at the root of the site. ``` # Rolling Stone Magazine > organization in 1700 Montgomery St, 94111-1021, San Francisco, San Francisco dentists, clinics and vets. Phone +14157887625. ## About - Website: http://www.rollingstone.com - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response. - **Structured data found (Organization).** no address, phone or hours in it ## Since the scan of 2026-10-24 (D then) - Fixed: nothing - New: nothing ## Where it stands 537 of 927 in San Francisco dentists, clinics and vets. Top 58% of the sites scanned in this index. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 97% | no | | Publish the menu or price list as HTML | 5% | no | | Let AI crawlers in (no block at the server or in robots.txt) | 99% | no | | Structured data with address, phone and hours | 26% | no | | Have an llms.txt | 20% | no | Nearest places in the index: Carolyn R. Givens, M.D. (C, 81 m, https://directindex.org/r/pacificfertilitycenter.com); Amit Arunkumar MD (B, 84 m, https://directindex.org/r/drkimfacialplastics.com); Gerald Scott Welker, M.D. - BOSLEY (D, 127 m, https://directindex.org/r/bosley.com); Dr. Aaron E. Rose, Dmd (D, 206 m, https://directindex.org/r/sfcdg.com); Blue Shield of California (F, 403 m, https://directindex.org/r/blueshieldca.com); Jon-michael Castelli, Md (B, 879 m, https://directindex.org/r/discoverhealthmd.com); AES Acne Clinic (C, 888 m, https://directindex.org/r/aesacnetreatmentsf.com); Wong Ervin P Md Inc (D, 942 m, https://directindex.org/r/webstersurgerycentersanfrancisco.com); Dr. Gaurav Abbi, MD (C, 950 m, https://directindex.org/r/gabbimd.com); Lynx Care (F, 965 m, https://directindex.org/r/lynx.care). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. The assistants were asked 12 everyday questions about San Francisco dentists, clinics and vets and named 53 places. Rolling Stone Magazine wasn't one of them. See who was named: https://directindex.org/city/san-francisco-clinics/recommended Compared with its peers: Sites built with WordPress 55% (24% A or B, 224455 sites); This site 48.5%. See what an AI agent reads on this site: https://directindex.org/r/rollingstone.com/agent-view ## Businesses like Rolling Stone Magazine in San Francisco dentists, clinics and vets | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Businesses of the same kind in San Francisco dentists, clinics and vets | 927 | 49% | 17% | 48.5% | | Sites built with WordPress in San Francisco dentists, clinics and vets | 351 | 57% | 29% | 48.5% | The best of the sites built with WordPress in San Francisco dentists, clinics and vets: Spring Fertility (A 86.2%, https://directindex.org/r/springfertility.com); Bay Area Bird Hospital (B 84.6%, https://directindex.org/r/birdandexoticsvet.com); Bay Area Bird and Exotics Hospital (B 84.6%, https://directindex.org/r/birdandexoticsvet.com); Dr. Amanda Heydari, DDS (B 84.6%, https://directindex.org/r/youngdentalsf.com); Financial District Dentistry (B 84.6%, https://directindex.org/r/cosmeticdentistsf.com). With the three fixes above (Appointments through an unrecognised third party; robots.txt blocks GPTBot, ClaudeBot, PerplexityBot, Google-Extended, OAI-SearchBot, ChatGPT-User; Structured data is incomplete), the score would be about 84.6%. That would be 6th of 927 in San Francisco dentists, clinics and vets, up from 537th. ## The direct record What agents get for Rolling Stone Magazine, as JSON: https://directindex.org/api/direct/rollingstone.com - Book: none on record - Order: none on record - Menu: none on record - Hours: none on record - Phone: +14157887625 ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 17.5 | 25 | | Readable | 8 | 25 | | Actionable | 6 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/rollingstone.com - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: yes - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: yes Keep watching this business (https://directindex.org/r/rollingstone.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/rollingstone.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology ยท Rescan now: https://directindex.org/scan?url=rollingstone.com&force=1