# Rocky's Burgers: Agent-Direct Score F (33.8%)

Site: https://rockysburgers.com/
Report: https://directindex.org/r/rockysburgers.com
Scanned: 2026-10-16 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Rocky's Burgers is largely invisible to agents.
AI assistants can't open Rocky's Burgers's website, so they go by what other sites say about it.

## Direct links
- Menu: https://www.rockysburgers.com/menus
- Phone: +1 403 603 8653

## What to fix first

## What the site tells visitors (Measured, not scored)
- **The footer says © 2024.** Visitors and assistants may read that year as the last time anyone looked after the site. In Calgary, 70% of comparable sites that show a year say 2025 or later.

- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No booking or ordering link on the website.** (+15 points) There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **Structured data found (Restaurant).** address, phone, opening hours
- **Menu or price list is an HTML page.** Agents can read the items and prices.

## Where it stands
1136 of 1362 in Calgary. Top 83% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 99% | no |
| Publish the menu or price list as HTML | 98% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 93% | no |
| Structured data with address, phone and hours | 63% | yes |
| Have an llms.txt | 39% | no |

Nearest places with a similar menu: Inglewood Drive In (C, 1280 m, https://directindex.org/r/inglewooddrivein.com); Bussin (C, 1331 m, https://directindex.org/r/bussin.ca); N9Na (B, 2092 m, https://directindex.org/r/n9na.org); Hi-5 Burger, Shakes and Chicken (C, 2442 m, https://directindex.org/r/hifiveburger.com); Bastion Burger (F, 2713 m, https://directindex.org/r/bastionburger.com); Pigot's Burger Club (B, 2901 m, https://directindex.org/r/pigotsburgerclub.com); Meltro Burger (B, 2907 m, https://directindex.org/r/meltroburger.com); The Fancy Induced Burger (F, 2924 m, https://directindex.org/r/tfib.ca); Clive Burger (D, 3205 m, https://directindex.org/r/cliveburger.com); VBurger (D, 3305 m, https://directindex.org/r/heyvburger.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Calgary and named 56 places. Rocky's Burgers wasn't one of them. See who was named: https://directindex.org/city/calgary/recommended


Compared with its peers: Sites built with Wix 49% (24% A or B, 10627 sites); This site 33.8%.

See what an AI agent reads on this site: https://directindex.org/r/rockysburgers.com/agent-view

## Businesses like Rocky's Burgers in Calgary

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Calgary | 1362 | 57% | 39% | 33.8% |
| Sites built with Wix in Calgary | 102 | 62% | 46% | 33.8% |

The best of the sites built with Wix in Calgary: Botanicus Kitchen and Bar (A 95.4%, https://directindex.org/r/botanicusyyc.ca); Heartland Cafe (A 95.4%, https://directindex.org/r/heartlandcafe.ca); SALSITA (A 95.4%, https://directindex.org/r/salsita.ca); ᑕᗩᔕᗩ ᑕᗩ丅ᖇᎥᑎᗩ (A 95.4%, https://directindex.org/r/casacatrina.ca); Indian Ocean Restaurant (A 92.3%, https://directindex.org/r/indianoceancalgary.ca).

With the two fixes above (The site turns away every visitor that isn't a browser, AI agents included; No booking or ordering link on the website), the score would be about 95.4%. That would be 37th of 1,362 in Calgary, up from 1136th.

## The direct record
What agents get for Rocky's Burgers, as JSON: https://directindex.org/api/direct/rockysburgers.com
- Book: none on record
- Order: none on record
- Menu: https://www.rockysburgers.com/menus (html_page; from the scan)
- Hours: none on record
- Phone: +1 403 603 8653
- Stable links that count: https://directindex.org/go/rockysburgers.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 22 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/rockysburgers.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/rockysburgers.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=rockysburgers.com&force=1