# Rockerfella Barbers: Agent-Direct Score D (53.8%)

Site: https://www.rockerfellabarbers.com/
Report: https://directindex.org/r/rockerfellabarbers.com
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Rockerfella Barbers is hard for agents to use.

## Direct links
- Book directly: https://online.getsquire.com/book/rockerfella-barbers-london/barber (through squire acting for the business)
- Phone: +44 20 7377 6076

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost' from marketplaces and directories instead. Add a page with services and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HairSalon",
  "name": "Rockerfella Barbers",
  "url": "https://www.rockerfellabarbers.com/",
  "telephone": "+44 20 7377 6076",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Middlesex Street 44",
    "postalCode": "E1 7EX",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.515726,
    "longitude": -0.0754191
  },
  "openingHours": "Mo-Fr 10:00-19:30",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "10:00",
      "closes": "19:30"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://online.getsquire.com/book/rockerfella-barbers-london/barber",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Rockerfella Barbers

> hair salon in Middlesex Street 44 E1 7EX London, London hairdressers and beauty salons. Phone +44 20 7377 6076.

## Book or order directly

- Book: https://online.getsquire.com/book/rockerfella-barbers-london/barber (through squire acting for the business)

## Opening hours

Mo-Fr 10:00-19:30

## About

- Website: https://www.rockerfellabarbers.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Appointments through squire on your own domain.** No marketplace commission, and the guest stays yours.

## Where it stands
462 of 995 in London hairdressers and beauty salons. Top 46% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 99% | yes |
| Publish the menu or price list as HTML | 13% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 98% | yes |
| Structured data with address, phone and hours | 17% | no |
| Have an llms.txt | 31% | no |

Nearest places in the index: CN Nails & Beauty (D, 123 m, https://directindex.org/r/cn-nails.co.uk); Swagger (D, 139 m, https://directindex.org/r/swaggerlondon.co.uk); Vida hair & Beauty (C, 418 m, https://directindex.org/r/vidahairandbeauty.co.uk); Taylor Taylor (C, 573 m, https://directindex.org/r/taylortaylorlondon.com); Tony and Luci's (F, 742 m, https://directindex.org/r/booksy.com); Dr David Jack (C, 815 m, https://directindex.org/r/drdavidjack.com); M&K (B, 837 m, https://directindex.org/r/theroyalexchange.co.uk); John Harding (D, 980 m, https://directindex.org/r/johnhardinghairdresserslondon.co.uk); The Shoreditch SPA (C, 1064 m, https://directindex.org/r/theshoreditchspa.com); Jones & Payne (D, 1065 m, https://directindex.org/r/jonesandpayne.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with Squarespace 65% (48% A or B, 7098 sites); Sites using Squire 61% (8% A or B, 37 sites); This site 53.8%.

See what an AI agent reads on this site: https://directindex.org/r/rockerfellabarbers.com/agent-view

## Businesses like Rockerfella Barbers in London hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in London hairdressers and beauty salons | 995 | 43% | 17% | 53.8% |
| Built with Squarespace in London hairdressers and beauty salons | 75 | 66% | 43% | 53.8% |
| Using Squire in London hairdressers and beauty salons | 5 | 60% | 0% | 53.8% |
| Built with Squarespace and using Squire in London hairdressers and beauty salons | 3 | 62% | 0% | 53.8% |

The best of Using Squire in London hairdressers and beauty salons: Barber Social (C 66.2%, https://directindex.org/r/barbersocial.co.uk); Studio 17 (C 66.2%, https://directindex.org/r/studio17barbers.com); The Dapper And Diamond Hair Club (C 58.5%, https://directindex.org/r/thedapperhorse.co.uk); Chaplin's (D 53.8%, https://directindex.org/r/chaplinsoflondon.com).

With the two fixes above (No structured data for the business; No price list of services found) the score would be about 87.7%: 4th of 995 in London hairdressers and beauty salons, up from 462nd.

## The direct record
What agents get for Rockerfella Barbers, as JSON: https://directindex.org/api/direct/rockerfellabarbers.com
- Book: https://online.getsquire.com/book/rockerfella-barbers-london/barber (vendor on own site: Squire; found by the scan of 2026-10-14, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: Mo-Fr 10:00-19:30 (closed now) (from OpenStreetMap)
- Phone: +44 20 7377 6076
- Stable links that count: https://directindex.org/go/rockerfellabarbers.com/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured
- Vendor terms for agents, Squire: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet.

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 0 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/rockerfellabarbers.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Deep report: https://directindex.org/r/rockerfellabarbers.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=rockerfellabarbers.com&force=1