# Rocco's Pizza: Agent-Direct Score B (72.3%)

Site: http://www.roccospizzadirect.co.uk/
Report: https://directindex.org/r/roccospizza.co.uk
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Rocco's Pizza is mostly ready for agents.
An AI assistant can open Rocco's Pizza's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Order directly: https://www.roccospizza.co.uk/locations/ (on the business's own site)
- Phone: +442085666566
- Address: 211 Ruislip Rd, UB6 9RZ, Greenford

## Nearby, also direct
Places near Rocco's Pizza that take a booking or an order on their own website, with no marketplace in between.
- Spicy Tomato Pizza (800 m): https://directindex.org/r/spicytomatopizza.com
- Door To Door Pizza Greenford (2.4 km): https://directindex.org/r/doortodoorpizza.co.uk
- Pizzeria Hut (2.5 km): https://directindex.org/r/pizzeriahut.co.uk
- Meditalia (2.9 km): https://directindex.org/r/meditalialondon.co.uk
- Hanwell Pizza (3.2 km): https://directindex.org/r/hanwellpizza.com

## What to fix first
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **Almost no text without JavaScript.** (+2 points) Crawlers that don't run scripts see an empty page. Put the menu, hours and address in plain HTML. Guide: https://directindex.org/guides/website-blank-without-javascript
- **The phone number on the site doesn't match the open map data.** The site shows 0127636996, but OpenStreetMap or Overture Maps lists +442085666566. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Rocco's Pizza",
  "url": "http://www.roccospizzadirect.co.uk/",
  "telephone": "+442085666566",
  "address": "211 Ruislip Rd, UB6 9RZ, Greenford",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.53211745,
    "longitude": -0.36753824
  },
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.roccospizza.co.uk/locations/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
Not ranked yet in London.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 87% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 94% | yes |
| Structured data with address, phone and hours | 64% | no |
| Have an llms.txt | 37% | yes |

Nearest places with a similar menu: Spicy Tomato Pizza (B, 800 m, https://directindex.org/r/spicytomatopizza.com); Little Caesars Pizza (F, 1145 m, https://directindex.org/r/littlecaesars.com); Door To Door Pizza Greenford (C, 2359 m, https://directindex.org/r/doortodoorpizza.co.uk); Pizzeria Hut (A, 2485 m, https://directindex.org/r/pizzeriahut.co.uk); Meditalia (A, 2868 m, https://directindex.org/r/meditalialondon.co.uk); Manjaros (C, 2885 m, https://directindex.org/r/manjaros.co.uk); Smokeez Pizza and Grill (D, 2933 m, https://directindex.org/r/smokeezpizzasouthall.co.uk); Hot House Pizza (C, 3137 m, https://directindex.org/r/hothousehayes.co.uk); L'Oro di Napoli (D, 3200 m, https://directindex.org/r/lorodinapolihanwell.co.uk); Hanwell Pizza (B, 3230 m, https://directindex.org/r/hanwellpizza.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 13 everyday questions about London and named 66 places. Rocco's Pizza wasn't one of them. See who was named: https://directindex.org/city/london/recommended


Compared with its peers: Sites built with WordPress 55% (25% A or B, 236087 sites); This site 72.3%.

See what an AI agent reads on this site: https://directindex.org/r/roccospizza.co.uk/agent-view

## Businesses like Rocco's Pizza in London

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London | 8985 | 54% | 36% | 72.3% |
| Sites built with WordPress in London | 2671 | 66% | 48% | 72.3% |

The best of the sites built with WordPress in London: AVA - Steakhouse & Grill (A 100%, https://directindex.org/r/avagrill.co.uk); Aki (A 100%, https://directindex.org/r/akilondon.com); Ara Restaurant (A 100%, https://directindex.org/r/ararestaurant.co.uk); Baba Restaurant Chelsea (A 100%, https://directindex.org/r/babachelsea.co.uk); Bonheur by Matt Abe (A 100%, https://directindex.org/r/bonheurbymattabe.com).

With the three fixes above (No menu or price list found; Structured data is incomplete; Almost no text without JavaScript), the score would be about 95.4%. That would be 187th of 8,985 in London, up from not ranked today.

## The direct record
What agents get for Rocco's Pizza, as JSON: https://directindex.org/api/direct/roccospizza.co.uk
- Book: none on record
- Order: https://www.roccospizza.co.uk/locations/ (own site; found by the scan of 2026-10-21, not yet tested)
- Menu: none on record
- Hours: none on record
- Phone: +442085666566
- Stable links that count: https://directindex.org/go/roccospizza.co.uk/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Found one hop past the home page: booking page /locations/: phone.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 23 | 25 |
| Readable | 9 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/roccospizza.co.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/roccospizza.co.uk/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/roccospizza.co.uk/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=roccospizza.co.uk&force=1