# Rocco's: Agent-Direct Score D (41.5%)

Site: http://roccoshouston.com/
Report: https://directindex.org/r/roccoshouston.com
Scanned: 2026-10-23 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Rocco's is hard for agents to use.
AI assistants can't open Rocco's's website, so they go by what other sites say about it.

## Direct links
- Order directly: https://order.toasttab.com/online/rocco-s-811-collingsworth-street (through toast acting for the business)
- Phone: +17133802700
- Address: 811 Collingsworth St, 77009, Houston

## Nearby, also direct
Places near Rocco's that take a booking or an order on their own website, with no marketplace in between.
- Triola's Kitchen (2.1 km): https://directindex.org/r/triolaskitchen.com
- Mastrantos (2.8 km): https://directindex.org/r/mastrantosintheheights.com
- Spaghetti Warehouse (3.2 km): https://directindex.org/r/meatballs.com

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (TimeoutError: The operation was aborted due to timeout). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Menu or price list is on another site.** (+5 points) The link goes to toasttab.com, so that site gets the credit and the visits. Guide: https://directindex.org/guides/menu-pdf-ai

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (LocalBusiness).** address, phone, opening hours
- **Ordering through toast on your own domain.** There's no marketplace commission, and the customer stays yours.
- **Toast works with agents through its partners.** Toast's guest terms could not be read on 2026-10-15 (bot challenge); since August 2026 Google's Ask Maps completes orders at Toast restaurants through Toast Local under the UCP for Food standard. Terms read on 2026-10-15: https://www.digitaltransactions.net/square-toast-jump-into-ai-boosted-google-maps/. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them.

## Where it stands
1603 of 2427 in Houston. Top 66% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 96% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 92% | no |
| Structured data with address, phone and hours | 72% | yes |
| Have an llms.txt | 51% | no |

Nearest places with a similar menu: Triola's Kitchen (D, 2148 m, https://directindex.org/r/triolaskitchen.com); Bellissimo (C, 2489 m, https://directindex.org/r/bellissimohouston.com); Piatto Ristorante (B, 2812 m, https://directindex.org/r/piattoristorante.com); Mastrantos (C, 2832 m, https://directindex.org/r/mastrantosintheheights.com); Ciccio's Pasta (D, 3064 m, https://directindex.org/r/cicciospasta.com); Spaghetti Warehouse (B, 3220 m, https://directindex.org/r/meatballs.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Houston and named 62 places. Rocco's wasn't one of them. See who was named: https://directindex.org/city/houston/recommended


Compared with its peers: Sites built with GoDaddy Website Builder 34% (9% A or B, 6476 sites); Sites using Toast 73% (61% A or B, 5253 sites); This site 41.5%.

See what an AI agent reads on this site: https://directindex.org/r/roccoshouston.com/agent-view

## Businesses like Rocco's in Houston

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Houston | 2427 | 53% | 34% | 41.5% |
| Sites built with GoDaddy Website Builder in Houston | 83 | 48% | 23% | 41.5% |
| Sites using Toast in Houston | 263 | 72% | 57% | 41.5% |
| Sites built with GoDaddy Website Builder and using Toast in Houston | 10 | 47% | 10% | 41.5% |

The best of the sites built with GoDaddy Website Builder and using Toast in Houston: Trinity Street Food (B 81.5%, https://directindex.org/r/tsfwoodway.com); Ostioneria La Reyna (C 66.2%, https://directindex.org/r/lareynaostioneria.com); Congregate Kitchen & Lounge (C 56.9%, https://directindex.org/r/congregatekitchen.com); Hobbit Cafe (C 56.9%, https://directindex.org/r/hobbitcafehtx.com); DK Japanese Street Food (D 46.2%, https://directindex.org/r/dkjapanesestreetfood.com).

With the two fixes above (The site turns away every visitor that isn't a browser, AI agents included; Menu or price list is on another site), the score would be about 87.7%. That would be 271st of 2,427 in Houston, up from 1603rd.

## The direct record
What agents get for Rocco's, as JSON: https://directindex.org/api/direct/roccoshouston.com
- Book: none on record
- Order: https://order.toasttab.com/online/rocco-s-811-collingsworth-street (vendor on own site: Toast; found by the scan of 2026-10-23, not yet tested)
- Menu: https://order.toasttab.com/online/rocco-s-811-collingsworth-street (external; from the scan)
- Hours: none on record
- Phone: +17133802700
- Stable links that count: https://directindex.org/go/roccoshouston.com/order, https://directindex.org/go/roccoshouston.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Toast): yes
- Vendor terms for agents, Toast: Through partners. Toast's guest terms could not be read on 2026-10-15 (bot challenge); since August 2026 Google's Ask Maps completes orders at Toast restaurants through Toast Local under the UCP for Food standard. Read 2026-10-15: https://www.digitaltransactions.net/square-toast-jump-into-ai-boosted-google-maps/

Only a real browser got this page (a plain fetch got TimeoutError: The operation was aborted due to timeout); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 17 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/roccoshouston.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/roccoshouston.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=roccoshouston.com&force=1