# RNLI Tower Pier Lifeboat Station: Agent-Direct Score D (44.6%)

Site: https://rnli.org/find-my-nearest/lifeboat-stations/tower-lifeboat-station
Report: https://directindex.org/r/rnli.org
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
RNLI Tower Pier Lifeboat Station is hard for agents to use.
An AI assistant can open RNLI Tower Pier Lifeboat Station's website. It can't find a menu or price list, so it answers from other sites. To book or order, it is sent to Eventbrite, a marketplace.

## Direct links
- Phone: 02072403978
- Address: Rnli Lifeboat Pier, WC2R 2PP, London

## Nearby, also direct
Places near RNLI Tower Pier Lifeboat Station that take a booking or an order on their own website, with no marketplace in between.
- London Film Museum (360 m): https://directindex.org/r/wbstudiotour.co.uk

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **Tickets only through eventbrite.** (+12 points) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "RNLI Tower Pier Lifeboat Station",
  "url": "https://rnli.org/find-my-nearest/lifeboat-stations/tower-lifeboat-station",
  "telephone": "02072403978",
  "address": "Rnli Lifeboat Pier, WC2R 2PP, London",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.5101938,
    "longitude": -0.1172276
  }
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# RNLI Tower Pier Lifeboat Station

> local business in Rnli Lifeboat Pier, WC2R 2PP, London, London tours, attractions and museums. Phone 02072403978.

## About

- Website: https://rnli.org/find-my-nearest/lifeboat-stations/tower-lifeboat-station
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.

## Where it stands
1087 of 2276 in London tours, attractions and museums. Top 48% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 12% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 97% | yes |
| Structured data with address, phone and hours | 9% | no |
| Have an llms.txt | 30% | no |

Nearest places in the index: HQS Wellington (D, 226 m, https://directindex.org/r/thewellingtontrust.org); King's Travel Clinic (F, 276 m, https://directindex.org/r/kingstravelclinic.com); Tourism New South Wales (D, 311 m, https://directindex.org/r/sydney.com); South Australia Tourism Commission (D, 321 m, https://directindex.org/r/embassy.gov.au); Cox & Kings Travel (F, 323 m, https://directindex.org/r/coxandkingstravel.com); Thomas Exchange Global Strand (F, 354 m, https://directindex.org/r/thomasexchangeglobal.co.uk); The Adelphi Blue Plaque (F, 355 m, https://directindex.org/r/adelphibuilding.com); London Film Museum (C, 361 m, https://directindex.org/r/wbstudiotour.co.uk); Natural History Museum (F, 375 m, https://directindex.org/r/theatremuseum.org); GP Management (D, 377 m, https://directindex.org/r/gp-management.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites using Eventbrite 53% (19% A or B, 136 sites); This site 44.6%.

See what an AI agent reads on this site: https://directindex.org/r/rnli.org/agent-view

## Businesses like RNLI Tower Pier Lifeboat Station in London tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London tours, attractions and museums | 2276 | 44% | 12% | 44.6% |
| Sites using Eventbrite in London tours, attractions and museums | 11 | 45% | 0% | 44.6% |

The best of the sites using Eventbrite in London tours, attractions and museums: GO London hiking (C 66.2%, https://directindex.org/r/golondonhiking.co.uk); Kirkaldy Testing Museum (C 58.5%, https://directindex.org/r/testingworks.org.uk); London Metropolitan Archives (D 53.8%, https://directindex.org/r/thelondonarchives.org); Dorich House Museum (D 43.1%, https://directindex.org/r/dorichhousemuseum.org.uk); Harlesden High Street (D 43.1%, https://directindex.org/r/harlesdenhighstreet.com).

With the three fixes above (No structured data for the business; Tickets only through eventbrite; No tickets and prices found), the score would be about 95.4%, which would be first of 2,276 in London tours, attractions and museums.

## The direct record
What agents get for RNLI Tower Pier Lifeboat Station, as JSON: https://directindex.org/api/direct/rnli.org
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: 02072403978

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Eventbrite: Not stated. Eventbrite's terms of service (20 August 2025), section 13.1, bar scraping, crawling or automated means to extract data from the sites; they do not address an agent buying a ticket for a person; the separate API terms cover developer apps. Read 2026-10-15: https://www.eventbrite.com/help/en-us/articles/251210/eventbrite-terms-of-service/

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 1 | 25 |
| Actionable | 3 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/rnli.org
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/rnli.org/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/rnli.org/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=rnli.org&force=1
