# The Prince Philip Maritime Collections Centre: Agent-Direct Score C (61.5%)

Site: https://www.rmg.co.uk/collections/prince-philip-maritime-collections-centre
Report: https://directindex.org/r/rmg.co.uk
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
The Prince Philip Maritime Collections Centre is partly visible to agents.

## Direct links
- Book directly: https://www.rmg.co.uk/national-maritime-museum (on the business's own site)

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "The Prince Philip Maritime Collections Centre",
  "url": "https://www.rmg.co.uk/collections/prince-philip-maritime-collections-centre",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Nelson Mandela Road",
    "postalCode": "SE3 9QS",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.4617617,
    "longitude": 0.0309989
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.rmg.co.uk/national-maritime-museum",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# The Prince Philip Maritime Collections Centre

> museum in Nelson Mandela Road SE3 9QS London, London tours, attractions and museums.

## Book or order directly

- Book: https://www.rmg.co.uk/national-maritime-museum (on the business's own site)

## About

- Website: https://www.rmg.co.uk/collections/prince-philip-maritime-collections-centre
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** There is no robots.txt, which allows everything.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Tickets on your own site.** Agents can buy tickets without a marketplace in the loop.

## Where it stands
61 of 370 in London tours, attractions and museums. Top 16% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 13% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 92% | yes |
| Structured data with address, phone and hours | 0% | no |
| Have an llms.txt | 18% | no |

Nearest places in the index: The Ice House (F, 1964 m, https://directindex.org/r/leemanorsociety.org); Severndroog Castle (D, 2084 m, https://directindex.org/r/severndroogcastle.org.uk); Migration Museum (F, 2966 m, https://directindex.org/r/migrationmuseum.org); The Fan Museum (C, 3323 m, https://directindex.org/r/thefanmuseum.org.uk); Old Royal Naval College Visitor Centre (C, 3609 m, https://directindex.org/r/ornc.org).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

See what an AI agent reads on this site: https://directindex.org/r/rmg.co.uk/agent-view

## Businesses like The Prince Philip Maritime Collections Centre in London tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in London tours, attractions and museums | 370 | 39% | 6% | 61.5% |

The best of Same kind in London tours, attractions and museums: Jack the Ripper Museum (B 82.5%, https://directindex.org/r/jacktherippermuseum.com); Sambrook's Brewery Heritage Centre & Beershop (B 82.5%, https://directindex.org/r/sambrooksbrewery.co.uk); Naan Staap (B 81.3%, https://directindex.org/r/naanstaap.co.uk); Kuoni (B 80%, https://directindex.org/r/kuoni.co.uk); Bushey Museum (B 78.8%, https://directindex.org/r/busheymuseum.org).

With the two fixes above (No structured data for the business; No tickets and prices found) the score would be about 95.4%: first of 370 in London tours, attractions and museums.

## The direct record
What agents get for The Prince Philip Maritime Collections Centre, as JSON: https://directindex.org/api/direct/rmg.co.uk
- Book: https://www.rmg.co.uk/national-maritime-museum (own site; found by the scan of 2026-10-14, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: none on record
- Stable links that count: https://directindex.org/go/rmg.co.uk/book

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 0 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/rmg.co.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Deep report: https://directindex.org/r/rmg.co.uk/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=rmg.co.uk&force=1