# Ripley's Believe It or Not: Agent-Direct Score C (61.5%)

Site: https://www.ripleys.com/amsterdam
Report: https://directindex.org/r/ripleys.com
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Ripley's Believe It or Not is partly visible to agents.

## Direct links
- Book directly: https://www.ripleys.com/attractions/ripleys-believe-it-or-not-amsterdam/amsterdam-buy-tickets#widgetApp (on the business's own site)
- Phone: +31 20 369 7120

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "Ripley's Believe It or Not",
  "url": "https://www.ripleys.com/amsterdam",
  "telephone": "+31 20 369 7120",
  "email": "info@ripleysamsterdam.com",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Dam 21",
    "postalCode": "1012JS",
    "addressLocality": "Amsterdam"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 52.3724741,
    "longitude": 4.8935798
  },
  "openingHours": "Mo-Su 10:00-21:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [],
      "opens": "10:00",
      "closes": "21:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.ripleys.com/attractions/ripleys-believe-it-or-not-amsterdam/amsterdam-buy-tickets#widgetApp",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Ripley's Believe It or Not

> museum in Dam 21 1012JS Amsterdam, Amsterdam tours, attractions and museums. Phone +31 20 369 7120.

## Book or order directly

- Book: https://www.ripleys.com/attractions/ripleys-believe-it-or-not-amsterdam/amsterdam-buy-tickets#widgetApp (on the business's own site)

## Opening hours

Mo-Su 10:00-21:00

## About

- Website: https://www.ripleys.com/amsterdam
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** There is no robots.txt, which allows everything.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Tickets on your own site.** Agents can buy tickets without a marketplace in the loop.

## Since the scan of 2026-10-14 (F then)
- Fixed: No booking or ordering path at all
- New: nothing

## Where it stands
63 of 127 in Amsterdam tours, attractions and museums. Top 50% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 21% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 100% | yes |
| Structured data with address, phone and hours | 7% | no |
| Have an llms.txt | 29% | no |

Nearest places in the index: Madame Tussauds Amsterdam (B, 68 m, https://directindex.org/r/madametussauds.com); Friendship Cruises (A, 160 m, https://directindex.org/r/friendshipamsterdam.com); Koninklijk Paleis (C, 170 m, https://directindex.org/r/paleisamsterdam.nl); Nieuwe Kerk (D, 206 m, https://directindex.org/r/nieuwekerk.nl); Amsterdam Exchange Experience (C, 233 m, https://directindex.org/r/euronext.com); Hash Marihuana & Hemp Museum (D, 243 m, https://directindex.org/r/hashmuseum.com); Body Worlds (B, 269 m, https://directindex.org/r/bodyworlds.nl); The Amsterdam Dungeon (C, 271 m, https://directindex.org/r/thedungeons.com); Amsterdam Museum (D, 312 m, https://directindex.org/r/amsterdammuseum.nl); Beurs van Berlage (C, 339 m, https://directindex.org/r/beursvanberlage.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Score over 2 scans since 2026-10-14: 2026-10-14 39%, 2026-10-14 62%.

See what an AI agent reads on this site: https://directindex.org/r/ripleys.com/agent-view

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 0 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/ripleys.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: no (how: https://isitagentready.com/.well-known/agent-skills/sitemap/SKILL.md)
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: yes
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Deep report: https://directindex.org/r/ripleys.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=ripleys.com&force=1