# Riley's Fish Shack: Agent-Direct Score B (81.5%)

Site: http://www.rileysfishshack.com
Report: https://directindex.org/r/rileysfishshack.com
Scanned: 2026-11-14 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Riley's Fish Shack is mostly ready for agents.
An AI assistant can open Riley's Fish Shack's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://rileysfishshack.com/#rileys-reservations-section (on the business's own site)
- Phone: 0191 295 0092
- Address: NE1, Newcastle upon Tyne
- Hours, from rileysfishshack.com: Mon–Thu 12:00–22:00; Fri–Sun 09:00–22:00

## Nearby, also direct
Places near Riley's Fish Shack that take a booking or an order on their own website, with no marketplace in between.
- NIPO braza (30 m): https://directindex.org/r/nipobraza.co.uk
- Tomahawk Steakhouse (40 m): https://directindex.org/r/tomahawk-steakhouse.co.uk
- Rio Brazilian Steakhouse (40 m): https://directindex.org/r/rio-steakhouse.co.uk
- Victors Restaurant and Bar (150 m): https://directindex.org/r/victors.co.uk
- Gusto (170 m): https://directindex.org/r/gustorestaurants.com

## What to fix first
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+2 points) Missing: telephone. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Riley's Fish Shack",
  "url": "http://www.rileysfishshack.com",
  "telephone": "0191 295 0092",
  "address": "NE1, Newcastle upon Tyne",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 54.96998354942661,
    "longitude": -1.6018079777200567
  },
  "openingHours": "Mo-Th 12:00-22:00; Fr-Su 09:00-22:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday"
      ],
      "opens": "12:00",
      "closes": "22:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Friday",
        "Saturday",
        "Sunday"
      ],
      "opens": "09:00",
      "closes": "22:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://rileysfishshack.com/#rileys-reservations-section",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Riley's Fish Shack

> local business (seafood) in NE1, Newcastle upon Tyne, Newcastle upon Tyne. Phone 0191 295 0092.

## Book or order directly

- Book: https://rileysfishshack.com/#rileys-reservations-section (on the business's own site)

## Opening hours

Mo-Th 12:00-22:00; Fr-Su 09:00-22:00

## About

- Website: http://www.rileysfishshack.com
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (LocalBusiness).** address, opening hours
- **Booking on your own site.** Agents can book without going through a marketplace.

## Where it stands
91 of 457 in Newcastle upon Tyne. Top 20% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 79% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 96% | yes |
| Structured data with address, phone and hours | 62% | no |
| Have an llms.txt | 21% | no |

Nearest places in the index: NIPO braza (A, 28 m, https://directindex.org/r/nipobraza.co.uk); Tomahawk Steakhouse (C, 37 m, https://directindex.org/r/tomahawk-steakhouse.co.uk); Rio Brazilian Steakhouse (A, 41 m, https://directindex.org/r/rio-steakhouse.co.uk); Cafe Mal (D, 104 m, https://directindex.org/r/malmaison.com); Victors Restaurant and Bar (A, 153 m, https://directindex.org/r/victors.co.uk); Gusto (B, 169 m, https://directindex.org/r/gustorestaurants.com); The Broad Chare (D, 176 m, https://directindex.org/r/thebroadchare.co.uk); 21 Hospitality Group Ltd (D, 177 m, https://directindex.org/r/21hospitality.co.uk); Dood (A, 178 m, https://directindex.org/r/thedood.co.uk); Lui's (F, 271 m, https://directindex.org/r/luisbarandkitchen.co.uk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask: "Seafood dinner with a view, table for four this week." (Gemini)


Compared with its peers: Sites built with Squarespace 61% (42% A or B, 39056 sites); This site 81.5%.

See what an AI agent reads on this site: https://directindex.org/r/rileysfishshack.com/agent-view

## Named by Gemini for "Seafood dinner with a view, table for four this week" in Newcastle upon Tyne, November 2026
- "Seafood dinner with a view, table for four this week." (2026-11-14): Gemini with a link to this site. https://directindex.org/city/newcastle/recommended/seafood-view
Named by 1 of 2 assistants asked. Badge: https://directindex.org/badge/named/rileysfishshack.com.svg

## Businesses like Riley's Fish Shack in Newcastle upon Tyne

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Newcastle upon Tyne | 457 | 58% | 40% | 81.5% |
| Sites built with Squarespace in Newcastle upon Tyne | 27 | 79% | 85% | 81.5% |

The best of the sites built with Squarespace in Newcastle upon Tyne: Twenty Twenty (A 93.8%, https://directindex.org/r/twentytwentybars.co.uk); Boquerones Tapas and Cocktails (A 92.3%, https://directindex.org/r/boquerones.uk); Salparo (A 92.3%, https://directindex.org/r/salparorestaurant.co.uk); The Camera Shop (A 92.3%, https://directindex.org/r/camerashopnewcastle.com); Marco Polo (A 89.2%, https://directindex.org/r/marcopolonewcastle.com).

With the two fixes above (No menu or price list found; Structured data is incomplete), the score would be about 95.4%. That would be 7th of 457 in Newcastle upon Tyne, up from 91st.

## The direct record
What agents get for Riley's Fish Shack, as JSON: https://directindex.org/api/direct/rileysfishshack.com
- Book: https://rileysfishshack.com/#rileys-reservations-section (own site; found by the scan of 2026-11-14, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: Mo-Th 12:00-22:00; Fr-Su 09:00-22:00 (closed now) (from rileysfishshack.com)
- Phone: 0191 295 0092
- Stable links that count: https://directindex.org/go/rileysfishshack.com/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 13 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/rileysfishshack.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/rileysfishshack.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/rileysfishshack.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=rileysfishshack.com&force=1