# Museum Rietberg: Agent-Direct Score F (25.1%)

Site: https://www.rietberg.ch/
Report: https://directindex.org/r/rietberg.ch
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Museum Rietberg is largely invisible to agents.

## Direct links
- Phone: +41 44 415 31 31

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No way to buy tickets online.** (+15 points) Agents have nothing to act on. Add a ticket or booking page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **The server turns AI crawlers away at the door.** (+6.7 points) Live fetches as GPTBot (http_403), ClaudeBot (http_403) were refused while a normal browser got the page. This is usually a hosting or firewall bot list the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Almost no text without JavaScript.** (+2 points) Crawlers that do not run scripts see an empty page. Render the menu, hours and address as plain HTML. Guide: https://directindex.org/guides/website-blank-without-javascript
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "Museum Rietberg",
  "url": "https://www.rietberg.ch/",
  "telephone": "+41 44 415 31 31",
  "email": "museum.rietberg@zuerich.ch",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Gablerstrasse 15",
    "postalCode": "8002",
    "addressLocality": "Zürich",
    "addressCountry": "CH"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 47.3589183,
    "longitude": 8.5297352
  },
  "openingHours": "Mo off; Tu 10:00-17:00; We 10:00-20:00; Th,Fr,Sa,Su,PH 10:00-17:00; Dec 25 off"
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Museum Rietberg

> museum in Gablerstrasse 15 8002 Zürich, Zurich tours, attractions and museums. Phone +41 44 415 31 31.

## Opening hours

Mo off; Tu 10:00-17:00; We 10:00-20:00; Th,Fr,Sa,Su,PH 10:00-17:00; Dec 25 off

## About

- Website: https://www.rietberg.ch/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.

## Where it stands
65 of 79 in Zurich tours, attractions and museums. Top 82% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 60% | no |
| Publish the menu or price list as HTML | 0% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 90% | no |
| Structured data with address, phone and hours | 10% | no |
| Have an llms.txt | 10% | no |

Nearest places in the index: Ortsmuseum Wiedikon (F, 1293 m, https://directindex.org/r/ortsmuseum-wiedikon.ch); Völkerkundemuseum der Universität Zürich (F, 1369 m, https://directindex.org/r/uzh.ch); Johann Jacobs Museum (F, 1383 m, https://directindex.org/r/museumoflearning.org); Uhrenmuseum Beyer Zürich (D, 1491 m, https://directindex.org/r/beyer-ch.com); ZAZ Bellerive Zentrum Architektur (C, 1548 m, https://directindex.org/r/zaz-bellerive.ch); Boomerang Reisen - Pacific Tours (C, 1563 m, https://directindex.org/r/boomerang-reisen.ch); Bentour Reisen (C, 1567 m, https://directindex.org/r/bentour.ch); Helmhaus (F, 1582 m, https://directindex.org/r/helmhaus.org); Atlantis (D, 1607 m, https://directindex.org/r/atlantisreisen.ch); Museum Strauhof (F, 1621 m, https://directindex.org/r/strauhof.ch).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

See what an AI agent reads on this site: https://directindex.org/r/rietberg.ch/agent-view

Read by AI agents 5 times this month (ClaudeBot 5).

## Businesses like Museum Rietberg in Zurich tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in Zurich tours, attractions and museums | 79 | 35% | 0% | 25.1% |

The best of Same kind in Zurich tours, attractions and museums: ZAZ Bellerive Zentrum Architektur (C 68.8%, https://directindex.org/r/zaz-bellerive.ch); Urania Observatoire Zürich (C 61.5%, https://directindex.org/r/urania-sternwarte.ch); Bentour Reisen (C 60%, https://directindex.org/r/bentour.ch); Boomerang Reisen - Pacific Tours (C 60%, https://directindex.org/r/boomerang-reisen.ch); Globetrotter (C 60%, https://directindex.org/r/globetrotter.ch).

With the three fixes above (No structured data for the business; No way to buy tickets online; No tickets and prices found) the score would be about 82%: first of 79 in Zurich tours, attractions and museums.

## The direct record
What agents get for Museum Rietberg, as JSON: https://directindex.org/api/direct/rietberg.ch
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: Mo off; Tu 10:00-17:00; We 10:00-20:00; Th,Fr,Sa,Su,PH 10:00-17:00; Dec 25 off (from OpenStreetMap)
- Phone: +41 44 415 31 31

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 16.3 | 25 |
| Readable | 0 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/rietberg.ch
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: no (how: https://isitagentready.com/.well-known/agent-skills/sitemap/SKILL.md)
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Deep report: https://directindex.org/r/rietberg.ch/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=rietberg.ch&force=1
