# Richard Ward: Agent-Direct Score B (78.5%)

Site: https://www.richardward.com/
Report: https://directindex.org/r/richardward.com
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Richard Ward is mostly ready for agents.

## Direct links
- Book directly: https://www.richardward.com/ (on the business's own site)
- Order directly: https://www.richardward.com/delivery-returns (on the business's own site)
- Phone: +44 20 7730 1222

## What to fix first
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost' from marketplaces and directories instead. Add a page with services and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+4 points) Missing: address, telephone. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HairSalon",
  "name": "Richard Ward",
  "url": "https://www.richardward.com/",
  "telephone": "+44 20 7730 1222",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Duke of York Square 82",
    "postalCode": "SW3 4LY",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.4912522,
    "longitude": -0.158971
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.richardward.com/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.richardward.com/delivery-returns",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Richard Ward

> hair salon in Duke of York Square 82 SW3 4LY London, London hairdressers and beauty salons. Phone +44 20 7730 1222.

## Book or order directly

- Book: https://www.richardward.com/ (on the business's own site)
- Order: https://www.richardward.com/delivery-returns (on the business's own site)

## About

- Website: https://www.richardward.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Structured data present (LocalBusiness).** opening hours
- **Appointments on your own site.** Agents can book an appointment without a marketplace in the loop.
- **Ordering on your own site.** Agents can order without a marketplace in the loop.

## Where it stands
58 of 995 in London hairdressers and beauty salons. Top 6% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 99% | yes |
| Publish the menu or price list as HTML | 13% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 98% | yes |
| Structured data with address, phone and hours | 17% | no |
| Have an llms.txt | 31% | no |

Nearest places in the index: Pavilion Barbers (C, 270 m, https://directindex.org/r/pavilionbarbers.co.uk); Michael Charalambous (D, 273 m, https://directindex.org/r/nyumbasalon.com); Sophie Marks Hair & Beauty (C, 280 m, https://directindex.org/r/sophiemarkshairandbeauty.co.uk); Chloé's Nail Spa (F, 332 m, https://directindex.org/r/chloenailspa.co.uk); Sassoon Hair Salon (B, 333 m, https://directindex.org/r/sassoon-global.com); Michael John Spa (B, 362 m, https://directindex.org/r/michaeljohn.co.uk); Smith and Gardner (C, 498 m, https://directindex.org/r/smithandgardner.com); Chelsea Green Salon (D, 535 m, https://directindex.org/r/chelseagreensalon.com); Serenity Nails and Beauty (F, 554 m, https://directindex.org/r/serenity-nailsandbeauty.com); Tiara Organic (C, 593 m, https://directindex.org/r/tiaraorganic.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with Squarespace 65% (48% A or B, 7098 sites); This site 78.5%.

See what an AI agent reads on this site: https://directindex.org/r/richardward.com/agent-view

## Businesses like Richard Ward in London hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in London hairdressers and beauty salons | 995 | 43% | 17% | 78.5% |
| Built with Squarespace in London hairdressers and beauty salons | 75 | 66% | 43% | 78.5% |

The best of Built with Squarespace in London hairdressers and beauty salons: Masaj (A 93.8%, https://directindex.org/r/masaj.me); seed. (B 83.1%, https://directindex.org/r/seedsalon.co.uk); Brow Base (B 81.5%, https://directindex.org/r/browbaselondon.co.uk); Eton Crop (B 81.5%, https://directindex.org/r/etoncrop.co.uk); Hilario Barbershop & Hair Salon (B 81.5%, https://directindex.org/r/hilario.uk).

With the two fixes above (No price list of services found; Structured data is incomplete) the score would be about 95.4%: first of 995 in London hairdressers and beauty salons.

## The direct record
What agents get for Richard Ward, as JSON: https://directindex.org/api/direct/richardward.com
- Book: https://www.richardward.com/ (own site; found by the scan of 2026-10-14, not yet tested)
- Order: https://www.richardward.com/delivery-returns (own site; found by the scan of 2026-10-14, not yet tested)
- Menu: none on record
- Hours: none on record
- Phone: +44 20 7730 1222
- Stable links that count: https://directindex.org/go/richardward.com/book, https://directindex.org/go/richardward.com/order
- Agents and people followed 1 direct link to this business this month (1 by AI agents).

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 11 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/richardward.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Deep report: https://directindex.org/r/richardward.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=richardward.com&force=1