---
title: What an AI agent reads on Di Bella Coffee HQ · The Direct Index
url: https://directindex.org/r/rfgcoffee.com.au/agent-view?format=md
---

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 [Report](https://directindex.org/r/rfgcoffee.com.au) · scanned 2026-10-18

# What an AI agent reads on Di Bella Coffee HQ

An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. Below is what it gets from [rfgcoffee.com.au](http://www.dibellacoffee.com/), taken from the copy the scanner kept.

5,226

characters of text without JavaScript

none

structured data for the business

1

of 3 AI crawlers turned away at the edge (ClaudeBot)

 Text

## The words an agent gets

Title: Di Bella Coffee | Specialty Australian Coffee Roaster | RFG Coffee · language en. First 1,800 of 5,226 characters:

```
Di Bella Coffee | Specialty Australian Coffee Roaster | RFG Coffee Top of the pageSkip to main contentSearchWhen search results are available use up and down arrows to review and enter to select. Touch device users explore by touch.SearchWhen search results are available use up and down arrows to review and enter to select. Touch device users explore by touch.Toggle visibility of account menuLoginToggle visibility of shopping cart summaryHOMEExpand: HOMEABOUT USCONTRACT ROASTINGFREQUENTLY ASKED QUESTIONSCONTACT USCAFE PALAZZOExpand: CAFE PALAZZOBREWING ESSENTIALSCOFFEEDECAFFEINATEDFLAVOURED COFFEESPECIALTY COFFEE BLENDPOWDERS & SYRUPSBISCUITSPOWDERSSYRUPSSUGARSTEALOOSE LEAFTEA BAGSSALESDI BELLAExpand: DI BELLACOFFEEGROUNDWHOLE BEANDRINKING POWDERSLIMITED TIME OFFERSSALESESSENTIAL EXTRASSYRUPSTEALOOSE LEAFTEA BAGSGLORIA JEANSExpand: GLORIA JEANSCOFFEEGROUNDWHOLE BEANLIMITED TIME OFFERSDRINK COMPONENTSSYRUPSTEABRANDED PRODUCTSSALESGLORIA JEANSSearchWhen search results are available use up and down arrows to review and enter to select. Touch device users explore by touch.Toggle visibility of account menuLoginToggle visibility of shopping cart summary product(s)COFFEE PRICE UPDATEPricing has recently been adjusted for CP 6x200g ground flavoured packs.WELCOME TO THE NEW HOME OF DI BELLA!Previously had an account with us? Please create a new one to continue enjoying the same great coffee you love.Free shipping on orders over $100COFFEESORDER NOWDRINKING POWDERSORDER NOWSYRUPSORDER NOWESSENTIAL EXTRASORDER NOWABOUT USFrom humble start-up beginnings in a small suburban Brisbane warehouse in 2002, Di Bella Coffee has grown to be one of Australia’s largest coffee roasters and suppliers. Our growth and acquisition by Retail Food Group in 2014 meant we could keep growing and moved
```

 Facts

## What it can say about the business

| A business type in JSON-LD | no |
| Name | no |
| Telephone | no |
| Address | no |
| Opening hours | no |
| Menu or price list | nothing |
| Cuisine in structured data | no |
| JSON-LD blocks | 1 (SearchAction, WebSite) |

 Actions

## The links it would act on

| Link | Role | Where it goes |
| --- | --- | --- |
| [www.rfgcoffee.com.au/di-bella/coffee/](https://www.rfgcoffee.com.au/di-bella/coffee/) | ordering | the business's own site |

Everything here comes from fetching the homepage once as a crawler. The [report](https://directindex.org/r/rfgcoffee.com.au) turns it into a score and a list of fixes, with code to paste.

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Business listings come from OpenStreetMap contributors, under the ODbL. Scores are published under the same licence.

```json
{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://directindex.org/#org","name":"The Direct Index","url":"https://directindex.org/","logo":"https://directindex.org/favicon.svg","email":"hello@directindex.org","founder":{"@type":"Person","@id":"https://directindex.org/#antonio","name":"Antonio Curado","sameAs":["https://x.com/ab_curado"]},"description":"Independent measurement of whether AI agents can find, read and act on a business's own website."},{"@type":"WebSite","@id":"https://directindex.org/#site","url":"https://directindex.org/","name":"The Direct Index","publisher":{"@id":"https://directindex.org/#org"},"inLanguage":"en","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://directindex.org/scan?url={url}"},"query-input":"required name=url"}},{"@type":"WebAPI","name":"The Direct Index API","url":"https://directindex.org/openapi.json","documentation":"https://directindex.org/llms-full.txt","provider":{"@id":"https://directindex.org/#org"}}]}
```