# Reuben's Deli & Steaks: Agent-Direct Score F (12.3%)

Site: http://www.reubensdeli.com
Report: https://directindex.org/r/reubensdeli.com
Scanned: 2026-10-19 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Reuben's Deli & Steaks is largely invisible to agents.
AI assistants can't open Reuben's Deli & Steaks's website, so they go by what other sites say about it.

## Direct links
- Menu: https://cdn.shopify.com/s/files/1/0737/6886/1859/files/Reuben_s_Deli-Menu260617-EN.pdf?v=1782827222
- Phone: +1-514-866-1029

## What to fix first
- Prices: 5 prices on the site, the middle one CA$60.00
- Languages: English, French

## What the site tells visitors (Measured, not scored)
- **5 prices on the landing page, the middle one CA$60.00.** In Montreal, the middle price of comparable sites that show prices is CA$16.95.

- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **Booking only through opentable.** (+12 points) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Ordering only through ubereats.** (+12 points) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/online-ordering-without-delivery-apps
- **Menu or price list is a PDF.** (+3 points) Most agents skip PDFs or read them badly. Publish it as an HTML page and keep the PDF as a download. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Reuben's Deli & Steaks",
  "url": "http://www.reubensdeli.com",
  "telephone": "+1-514-866-1029",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Rue Sainte-Catherine Ouest 1116",
    "postalCode": "H3B 1H4"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 45.4996521,
    "longitude": -73.5730349
  },
  "openingHours": "Tu,We,Sa,Su 11:30-22:00; Th,Fr 11:30-22:30",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday",
        "Wednesday",
        "Saturday",
        "Sunday"
      ],
      "opens": "11:30",
      "closes": "22:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Thursday",
        "Friday"
      ],
      "opens": "11:30",
      "closes": "22:30"
    }
  ],
  "servesCuisine": [
    "meat"
  ],
  "hasMenu": "https://cdn.shopify.com/s/files/1/0737/6886/1859/files/Reuben_s_Deli-Menu260617-EN.pdf?v=1782827222"
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **OpenTable works with agents through its partners.** OpenTable's terms page could not be fetched on 2026-10-15; OpenTable names over 200 authorized partners, Google, Meta and OpenAI among them, as the channels through which agents book. Terms read on 2026-10-15: https://mynews13.com/fl/orlando/business/2026/07/14/opentable-new-terms. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them.

## Where it stands
1933 of 2162 in Montreal. Top 89% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 99% | no |
| Publish the menu or price list as HTML | 94% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 95% | no |
| Structured data with address, phone and hours | 38% | no |
| Have an llms.txt | 32% | no |

Nearest places in the index: Restaurant Siciliana (F, 72 m, https://directindex.org/r/restaurantsiciliana.com); Deville Dinerbar (B, 88 m, https://directindex.org/r/devilledinerbar.com); Wendy's (C, 93 m, https://directindex.org/r/wendys.com); Restaurant l'Actuel Inc (F, 99 m, https://directindex.org/r/shopinmontreal.com); Brigade (B, 108 m, https://directindex.org/r/brigadepizza.com); Ferreira Café (F, 118 m, https://directindex.org/r/ferreiracafe.com); Sakura (F, 121 m, https://directindex.org/r/sakuragardens.com); Fondue Haidilao (F, 122 m, https://directindex.org/r/haidilao-inc.com); Iberica (B, 126 m, https://directindex.org/r/iberica.ca); Mister Steer (D, 127 m, https://directindex.org/r/globeater.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Montreal and named 82 places. Reuben's Deli & Steaks wasn't one of them. See who was named: https://directindex.org/city/montreal/recommended


Compared with its peers: Sites built with Shopify 46% (24% A or B, 3402 sites); Sites using OpenTable 65% (40% A or B, 2352 sites); Sites using Uber Eats 62% (33% A or B, 1135 sites); This site 12.3%.

See what an AI agent reads on this site: https://directindex.org/r/reubensdeli.com/agent-view

## Businesses like Reuben's Deli & Steaks in Montreal

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Montreal | 2162 | 51% | 27% | 12.3% |
| Sites built with Shopify in Montreal | 76 | 60% | 38% | 12.3% |
| Sites using OpenTable in Montreal | 92 | 62% | 25% | 12.3% |
| Sites built with Shopify and using OpenTable in Montreal | 6 | 44% | 17% | 12.3% |

The best of the sites built with Shopify and using OpenTable in Montreal: Limbo (B 84.6%, https://directindex.org/r/restaurantlimbo.biz); Montréal Plaza (D 53.8%, https://directindex.org/r/montrealplaza.com); Pichai (D 53.8%, https://directindex.org/r/pichai.biz); Joe Beef (D 43.1%, https://directindex.org/r/joebeef.com); Ferreira Café (F 16.9%, https://directindex.org/r/ferreiracafe.com).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No structured data for the business; Booking only through opentable), the score would be about 90.8%. That would be 70th of 2,162 in Montreal, up from 1933rd.

## The direct record
What agents get for Reuben's Deli & Steaks, as JSON: https://directindex.org/api/direct/reubensdeli.com
- Book: none on record
- Order: none on record
- Menu: https://cdn.shopify.com/s/files/1/0737/6886/1859/files/Reuben_s_Deli-Menu260617-EN.pdf?v=1782827222 (pdf; from the scan)
- Hours: Tu,We,Sa,Su 11:30-22:00; Th,Fr 11:30-22:30 (closed now) (from OpenStreetMap)
- Phone: +1-514-866-1029
- Stable links that count: https://directindex.org/go/reubensdeli.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, OpenTable: Through partners. OpenTable's terms page could not be fetched on 2026-10-15; OpenTable names over 200 authorized partners, Google, Meta and OpenAI among them, as the channels through which agents book. Read 2026-10-15: https://mynews13.com/fl/orlando/business/2026/07/14/opentable-new-terms

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 5 | 25 |
| Actionable | 3 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/reubensdeli.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/reubensdeli.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=reubensdeli.com&force=1