# RedRoutemaster: Agent-Direct Score F (36.9%)

Site: http://www.redroutemaster.com/
Report: https://directindex.org/r/redroutemaster.com
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
RedRoutemaster is largely invisible to agents.
AI assistants can't open RedRoutemaster's website, so they go by what other sites say about it.

## Direct links
- Order directly: https://redroutemaster.com/order/ (on the business's own site)
- Phone: +442070001952
- Address: 202 High St, TW8 8AH, Brentford

## Nearby, also direct
Places near RedRoutemaster that take a booking or an order on their own website, with no marketplace in between.
- Syon House Gardens (500 m): https://directindex.org/r/syonpark.co.uk
- London Museum of Water and Steam (1.4 km): https://directindex.org/r/waterandsteam.org.uk

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **The phone number on the site doesn't match the open map data.** The site shows 02035825125, but OpenStreetMap or Overture Maps lists +442070001952. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "RedRoutemaster",
  "url": "http://www.redroutemaster.com/",
  "telephone": "+442070001952",
  "address": "202 High St, TW8 8AH, Brentford",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.48334553,
    "longitude": -0.30842455
  },
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://redroutemaster.com/order/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **Structured data found (Organization).** no address, phone or hours in it
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
1605 of 2276 in London tours, attractions and museums. Top 71% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 12% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 97% | no |
| Structured data with address, phone and hours | 9% | no |
| Have an llms.txt | 30% | no |

Nearest places in the index: Brentford High Street (F, 18 m, https://directindex.org/r/brentfordtw8.com); Syon House Gardens (B, 496 m, https://directindex.org/r/syonpark.co.uk); Heritage Restoration Ltd. (F, 739 m, https://directindex.org/r/heritage-restoration.co.uk); Brentford Steam Museum (D, 775 m, https://directindex.org/r/kbsm.org); Flighttrotters (C, 782 m, https://directindex.org/r/flighttrotters.co.uk); The Musical Museum (D, 1172 m, https://directindex.org/r/musicalmuseum.co.uk); Boston Manor (D, 1188 m, https://directindex.org/r/bostonmanorhouse.org); Gillette Building (D, 1279 m, https://directindex.org/r/e-architect.com); London Museum of Water and Steam (B, 1396 m, https://directindex.org/r/waterandsteam.org.uk); Blue Cube Travel (C, 1450 m, https://directindex.org/r/bluecubetravel.co.uk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 57% (28% A or B, 145483 sites); This site 36.9%.

See what an AI agent reads on this site: https://directindex.org/r/redroutemaster.com/agent-view

## Businesses like RedRoutemaster in London tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London tours, attractions and museums | 2276 | 44% | 12% | 36.9% |
| Sites built with WordPress in London tours, attractions and museums | 696 | 53% | 19% | 36.9% |

The best of the sites built with WordPress in London tours, attractions and museums: Skiology (A 90.8%, https://directindex.org/r/skiology.co.uk); Barkers of Kensington (A 87.7%, https://directindex.org/r/kensingtonbarbers.com); Executioners Mound (A 87.7%, https://directindex.org/r/theanneboleynfiles.com); Bustronome London (A 86.2%, https://directindex.org/r/bustronome.com); First Travel Services (A 86.2%, https://directindex.org/r/airporttransferservices.co.uk).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No tickets and prices found; Structured data is incomplete), the score would be about 95.4%, which would be first of 2,276 in London tours, attractions and museums.

## The direct record
What agents get for RedRoutemaster, as JSON: https://directindex.org/api/direct/redroutemaster.com
- Book: none on record
- Order: https://redroutemaster.com/order/ (own site; found by the scan of 2026-10-21, not yet tested)
- Menu: none on record
- Hours: none on record
- Phone: +442070001952
- Stable links that count: https://directindex.org/go/redroutemaster.com/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 9 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/redroutemaster.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/redroutemaster.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=redroutemaster.com&force=1