# British Red Cross Museum: Agent-Direct Score F (33.4%) Site: https://www.redcross.org.uk/about-us/our-history/museum-and-archives/visiting-our-museum-and-archives Report: https://directindex.org/r/redcross.org.uk Scanned: 2026-10-15 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.) British Red Cross Museum is largely invisible to agents. ## What to fix first - **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant - **No way to buy tickets online.** (+15 points) Agents have nothing to act on. Add a ticket or booking page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website - **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai - **The server turns AI crawlers away at the door.** (+3.3 points) Live fetches as ClaudeBot (challenge:_incapsula_) were refused while a normal browser got the page. This is usually a hosting or firewall bot list the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing - **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## Fix kit: What to paste Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # British Red Cross Museum > museum in Moorfields 44 EC2Y 9AL London, London tours, attractions and museums. ## Opening hours Mo-Fr 09:00-18:00 ## About - Website: https://www.redcross.org.uk/about-us/our-history/museum-and-archives/visiting-our-museum-and-archives - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents. ## Since the scan of 2026-10-14 (F then) - Fixed: nothing - New: nothing ## Where it stands 271 of 345 in London tours, attractions and museums. Top 79% of the sites scanned in this index. | What the top tenth of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 100% | no | | Publish the menu or price list as HTML | 14% | no | | Let AI crawlers in (no edge block, no robots.txt block) | 94% | no | | Structured data with address, phone and hours | 0% | no | | Have an llms.txt | 17% | no | Nearest places in the index: Honourable Artillery Company Museum (F, 420 m, https://directindex.org/r/hac.org.uk); Museum of Methodism (F, 527 m, https://directindex.org/r/wesleysheritage.org.uk); Bank of England Museum (F, 564 m, https://directindex.org/r/bankofengland.co.uk); Petticoat Lane Market (C, 673 m, https://directindex.org/r/petticoatlane.london); Museum of Shakespeare (F, 697 m, https://directindex.org/r/museumofshakespeare.org.uk); St. Mary-Le-Bow (C, 703 m, https://directindex.org/r/stmarylebow.org.uk); St Bartholomew-The Great (C, 754 m, https://directindex.org/r/greatstbarts.com); Dennis Severs' House (D, 766 m, https://directindex.org/r/dennissevershouse.co.uk); The Charterhouse (C, 817 m, https://directindex.org/r/thecharterhouse.org); St Bartholomew's Hospital museum (C, 844 m, https://directindex.org/r/bartshealth.nhs.uk). ## What assistants answer Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included. Score over 2 scans since 2026-10-14: 2026-10-14 33%, 2026-10-15 33%. See what an AI agent reads on this site: https://directindex.org/r/redcross.org.uk/agent-view ## Businesses like British Red Cross Museum in London tours, attractions and museums | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Same kind in London tours, attractions and museums | 345 | 44% | 10% | 33.4% | The best of Same kind in London tours, attractions and museums: Jack the Ripper Museum (B 82.5%, https://directindex.org/r/jacktherippermuseum.com); Sambrook's Brewery Heritage Centre & Beershop (B 82.5%, https://directindex.org/r/sambrooksbrewery.co.uk); Vagina Museum (B 81.5%, https://directindex.org/r/vaginamuseum.co.uk); Naan Staap (B 81.3%, https://directindex.org/r/naanstaap.co.uk); Abbotts Travel (B 80%, https://directindex.org/r/abbottstravel.com). With the three fixes above (No structured data for the business; No way to buy tickets online; No tickets and prices found) the score would be about 90.3%: first of 345 in London tours, attractions and museums. ## The direct record What agents get for British Red Cross Museum, as JSON: https://directindex.org/api/direct/redcross.org.uk - Book: none on record - Order: none on record - Menu: none on record - Hours: Mo-Fr 09:00-18:00 (open now) (from OpenStreetMap) - Phone: none on record ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 21.7 | 25 | | Readable | 0 | 25 | | Actionable | 0 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/redcross.org.uk - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: yes - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: no Keep watching this business (https://directindex.org/r/redcross.org.uk/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/redcross.org.uk/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology ยท Rescan now: https://directindex.org/scan?url=redcross.org.uk&force=1