# Real Swell: Agent-Direct Score F (20%)

Site: http://www.realswell.com/
Report: https://directindex.org/r/realswell.com
Scanned: 2026-10-23 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Real Swell is largely invisible to agents.
AI assistants can't open Real Swell's website, so they go by what other sites say about it.

## Direct links
- Phone: +19175193351
- Address: 605 Madison Ave 5th Floor, 10022, New York

## Nearby, also direct
Places near Real Swell that take a booking or an order on their own website, with no marketplace in between.
- John Barrett Salon (80 m): https://directindex.org/r/johnbarrett.com
- Midtown Biohack (110 m): https://directindex.org/r/midtownbiohack.com

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (TimeoutError: The operation was aborted due to timeout). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No online booking link on the website.** (+15 points) There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add an online appointment page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+2 points) Missing: telephone. Guide: https://directindex.org/guides/structured-data-restaurant

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Real Swell",
  "url": "http://www.realswell.com/",
  "telephone": "+19175193351",
  "address": "605 Madison Ave 5th Floor, 10022, New York",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.76263526,
    "longitude": -73.97177197
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (LocalBusiness).** address, opening hours

## Where it stands
4319 of 5003 in New York hairdressers and beauty salons. Top 86% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 95% | no |
| Publish the menu or price list as HTML | 20% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | no |
| Structured data with address, phone and hours | 18% | no |
| Have an llms.txt | 48% | no |

Nearest places in the index: Gloria Hincapie (F, 13 m, https://directindex.org/r/gloriahincapie.com); Hearts New York Salon (F, 21 m, https://directindex.org/r/heartsny.com); 601madison (F, 32 m, https://directindex.org/r/601madison.com); Hiro Haraguchi Salon (D, 42 m, https://directindex.org/r/hiroharaguchi.com); John Barrett Salon (B, 76 m, https://directindex.org/r/johnbarrett.com); Supersmile (F, 90 m, https://directindex.org/r/supersmile.com); Midtown Biohack (B, 107 m, https://directindex.org/r/midtownbiohack.com); Jeffrey Epstein, Md, Facs (C, 120 m, https://directindex.org/r/foundhair.com); Avatar Rejuvanation (D, 120 m, https://directindex.org/r/avatarrejuvenationmassage.com); Andrew C Chen (D, 120 m, https://directindex.org/r/andrewcchen.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with GoDaddy Website Builder 34% (9% A or B, 6476 sites); This site 20%.

See what an AI agent reads on this site: https://directindex.org/r/realswell.com/agent-view

## Businesses like Real Swell in New York hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in New York hairdressers and beauty salons | 5003 | 48% | 19% | 20% |
| Sites built with GoDaddy Website Builder in New York hairdressers and beauty salons | 179 | 35% | 10% | 20% |

The best of the sites built with GoDaddy Website Builder in New York hairdressers and beauty salons: Koru (A 95.4%, https://directindex.org/r/korunyc.com); American Hair style (B 84.6%, https://directindex.org/r/americahairstyleinternational.com); BenSimon Salon & Day Spa (B 84.6%, https://directindex.org/r/bensimondayspa.com); Joe's (B 84.6%, https://directindex.org/r/j0es.com); Cocoonologie Medspa 时光·茧室 (B 83.1%, https://directindex.org/r/cocoonologie.com).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No online booking link on the website; No price list of services found), the score would be about 92.3%. That would be 12th of 5,003 in New York hairdressers and beauty salons, up from 4319th.

## The direct record
What agents get for Real Swell, as JSON: https://directindex.org/api/direct/realswell.com
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +19175193351

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got TimeoutError: The operation was aborted due to timeout); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 13 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/realswell.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/realswell.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=realswell.com&force=1