# Queensland Miltary Memorial Museum: Agent-Direct Score D (43.5%)

Site: http://www.qmmm.org
Report: https://directindex.org/r/qmmm.org
Scanned: 2026-10-18 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Queensland Miltary Memorial Museum is hard for agents to use.
Some AI assistants are turned away by the website of Queensland Miltary Memorial Museum. It can read what Queensland Miltary Memorial Museum offers. It finds a way to book or order directly, through strathclydefirepreservationgroup.org.

## Direct links
- Menu: https://qmmm.org/smp-negeri-2-pengaron-membangun-generasi-unggul-dari-desa-menuju-pendidikan-berkualitas-di-kalsel/
- Phone: (07) 3852 3565

## What to fix first

- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **Tickets through an unrecognised third party.** (+9 points) Check that the provider keeps you as the merchant of record. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **The server turns AI crawlers away at the door.** (+6.7 points) Live fetches as GPTBot (http_403), ClaudeBot (http_403) were refused while a normal browser got the page. This is usually a hosting or firewall bot list the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No working HTTPS.** (+3 points) The page is only served over plain http. Agents and browsers downrank or refuse it.
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Queensland Miltary Memorial Museum",
  "url": "http://www.qmmm.org",
  "telephone": "(07) 3852 3565",
  "address": "28 Church St, 4006, Fortitude Valley",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -27.453632,
    "longitude": 153.036641
  }
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Queensland Miltary Memorial Museum

> local business in 28 Church St, 4006, Fortitude Valley, Brisbane tours, attractions and museums. Phone (07) 3852 3565.

## Book or order directly

- Menu: https://qmmm.org/smp-negeri-2-pengaron-membangun-generasi-unggul-dari-desa-menuju-pendidikan-berkualitas-di-kalsel/

## About

- Website: http://www.qmmm.org
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **Tickets and prices is an HTML page.** Agents can read items and prices directly.

## Where it stands
254 of 493 in Brisbane tours, attractions and museums. Top 52% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 12% | yes |
| Let AI crawlers in (no edge block, no robots.txt block) | 100% | no |
| Structured data with address, phone and hours | 12% | no |
| Have an llms.txt | 24% | no |

Nearest places in the index: Belise Apartments (C, 247 m, https://directindex.org/r/belise.com.au); Bestjet.com (F, 284 m, https://directindex.org/r/bestjet.com); Studio Gallery Fortitude Valley (D, 305 m, https://directindex.org/r/studiogallerymelbourne.com.au); The Green Apartments (C, 352 m, https://directindex.org/r/jhtproperty.com.au); V Human Space (F, 362 m, https://directindex.org/r/vhumanspace.com.au); Wongai 4wd Hire Brisbane (C, 616 m, https://directindex.org/r/wongai.com.au); Sun Apartments (B, 624 m, https://directindex.org/r/sunapartments.com.au); The Village Retirement Group (F, 649 m, https://directindex.org/r/thevillage.com.au); Arklife Robertson Lane (D, 669 m, https://directindex.org/r/arklife.com.au); TrekKokoda (F, 718 m, https://directindex.org/r/trekkokoda.com.au).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.


Against its peers: Sites built with WordPress 58% (30% A or B, 68857 sites); This site 43.5%.

See what an AI agent reads on this site: https://directindex.org/r/qmmm.org/agent-view

## Businesses like Queensland Miltary Memorial Museum in Brisbane tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Brisbane tours, attractions and museums | 493 | 46% | 14% | 43.5% |
| Sites built with WordPress in Brisbane tours, attractions and museums | 207 | 55% | 23% | 43.5% |

The best of the sites built with WordPress in Brisbane tours, attractions and museums: Spirit Safaris (A 90.8%, https://directindex.org/r/spiritsafaris.com); Golden Gondola (A 86.2%, https://directindex.org/r/gondola.com.au); Imagine Holidays (A 86.2%, https://directindex.org/r/imaginecruising.com.au); The Plaza South Brisbane (A 86.2%, https://directindex.org/r/bcec.com.au); Abel Truck Hire &Truck Rental Greenslopes (B 84.6%, https://directindex.org/r/abel.com.au).

With the three fixes above (No structured data for the business; Tickets through an unrecognised third party; The server turns AI crawlers away at the door) the score would be about 90.8%: 2nd of 493 in Brisbane tours, attractions and museums, up from 254th.

## The direct record
What agents get for Queensland Miltary Memorial Museum, as JSON: https://directindex.org/api/direct/qmmm.org
- Book: none on record
- Order: none on record
- Menu: https://qmmm.org/smp-negeri-2-pengaron-membangun-generasi-unggul-dari-desa-menuju-pendidikan-berkualitas-di-kalsel/ (html_page; from the scan)
- Hours: none on record
- Phone: (07) 3852 3565
- Stable links that count: https://directindex.org/go/qmmm.org/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 15.3 | 25 |
| Readable | 7 | 25 |
| Actionable | 6 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/qmmm.org
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/qmmm.org/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/qmmm.org/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=qmmm.org&force=1
