# Pure Pizza: Agent-Direct Score C (67.7%)

Site: https://www.purepizza.co.uk/
Report: https://directindex.org/r/purepizza.co.uk
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Pure Pizza is partly visible to agents.
An AI assistant can open Pure Pizza's website. What Pure Pizza offers is on another site. It finds a way to book or order directly, through purepizza.hungrrr.co.uk.

## Direct links
- Phone: +447791843702
- Address: Morningside Drive 6-8 EH10 5LY Edinburgh

## Nearby, also direct
Places near Pure Pizza that take a booking or an order on their own website, with no marketplace in between.
- Pizzeria 1926 (2.2 km): https://directindex.org/r/pizzeria1926.co.uk
- Charwood (2.2 km): https://directindex.org/r/charwood.co.uk
- Fired Dough (2.3 km): https://directindex.org/r/fireddough.uk
- Wildwood (2.4 km): https://directindex.org/r/wildwoodrestaurants.co.uk
- Roma Pizzeria (2.5 km): https://directindex.org/r/romapizzeria.co.uk

## What to fix first
- **Ordering through an unrecognised third party.** (+9 points) Check that the provider keeps your business as the seller of record. Guide: https://directindex.org/guides/online-ordering-without-delivery-apps
- **Menu or price list is on another site.** (+5 points) The link goes to hungrrr.co.uk, so that site gets the credit and the visits. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+4 points) Missing: telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FastFoodRestaurant",
  "name": "Pure Pizza",
  "url": "https://www.purepizza.co.uk/",
  "telephone": "+447791843702",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Morningside Drive 6-8",
    "postalCode": "EH10 5LY",
    "addressLocality": "Edinburgh"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 55.9244494,
    "longitude": -3.2103241
  },
  "servesCuisine": [
    "pizza"
  ],
  "hasMenu": "https://purepizza.hungrrr.co.uk/"
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Pure Pizza

> fast food restaurant (pizza) in Morningside Drive 6-8 EH10 5LY Edinburgh, Edinburgh. Phone +447791843702.

## Book or order directly

- Menu: https://purepizza.hungrrr.co.uk/

## About

- Website: https://www.purepizza.co.uk/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (LocalBusiness).** address

## Where it stands
406 of 896 in Edinburgh. Top 45% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 99% | no |
| Publish the menu or price list as HTML | 74% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 95% | yes |
| Structured data with address, phone and hours | 56% | no |
| Have an llms.txt | 22% | no |

Nearest places with a similar menu: Slice Syndicate (F, 1478 m, https://directindex.org/r/slicesyndicate.uk); Stone Willy's Kitchen (F, 1969 m, https://directindex.org/r/bp.com); Pizzeria 1926 (B, 2210 m, https://directindex.org/r/pizzeria1926.co.uk); Charwood (C, 2214 m, https://directindex.org/r/charwood.co.uk); Fired Dough (B, 2336 m, https://directindex.org/r/fireddough.uk); Wildwood (B, 2430 m, https://directindex.org/r/wildwoodrestaurants.co.uk); Roman Pizza Project (F, 2476 m, https://directindex.org/r/survey-smiles.com); Roma Pizzeria (C, 2500 m, https://directindex.org/r/romapizzeria.co.uk); Matto Pizza (D, 2511 m, https://directindex.org/r/mattopizza.co.uk); Rigatoni's Italian Restaurant (F, 2597 m, https://directindex.org/r/rigatonis.co.uk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 23 everyday questions about Edinburgh and named 148 places. Pure Pizza wasn't one of them. See who was named: https://directindex.org/city/edinburgh/recommended


Compared with its peers: Sites built with Wix 52% (28% A or B, 48660 sites); This site 67.7%.

See what an AI agent reads on this site: https://directindex.org/r/purepizza.co.uk/agent-view

## Businesses like Pure Pizza in Edinburgh

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Edinburgh | 896 | 56% | 40% | 67.7% |
| Sites built with Wix in Edinburgh | 50 | 63% | 36% | 67.7% |

The best of the sites built with Wix in Edinburgh: Osaka (A 100%, https://directindex.org/r/osakaedinburgh.co.uk); The Theatre Royal Bar (A 100%, https://directindex.org/r/thetheatreroyalbar.co.uk); Pizza Paradise (A 95.4%, https://directindex.org/r/pizzaparadiseedinburgh.com); Foresters Guild (A 92.3%, https://directindex.org/r/forestersguild.co.uk); 帝豪酒家 Imperial Palace (A 90.8%, https://directindex.org/r/imperialpalacescotland.co.uk).

With the three fixes above (Ordering through an unrecognised third party; Menu or price list is on another site; Structured data is incomplete), the score would be about 95.4%. That would be 9th of 896 in Edinburgh, up from 406th.

## The direct record
What agents get for Pure Pizza, as JSON: https://directindex.org/api/direct/purepizza.co.uk
- Book: none on record
- Order: none on record
- Menu: https://purepizza.hungrrr.co.uk/ (external; from the scan)
- Hours: none on record
- Phone: +447791843702
- Stable links that count: https://directindex.org/go/purepizza.co.uk/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): yes
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 13 | 25 |
| Actionable | 6 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/purepizza.co.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/purepizza.co.uk/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/purepizza.co.uk/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=purepizza.co.uk&force=1