# Pure Essence Esthetics: Agent-Direct Score C (67.7%) Site: http://www.pureessenceesthetics.com Report: https://directindex.org/r/pureessenceesthetics.com Scanned: 2026-10-19 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) Pure Essence Esthetics is partly visible to agents. An AI assistant can open Pure Essence Esthetics's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through Vagaro. ## Direct links - Book directly: https://www.vagaro.com/pureessenceestheticsllc (through vagaro acting for the business) - Phone: (403) 467-8991 ## What to fix first - **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai - **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business - **The phone number on the site doesn't match the open map data.** The site shows (360) 610-2054, but OpenStreetMap or Overture Maps lists (403) 467-8991. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org. ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # Pure Essence Esthetics > local business in 70 Evansford Cir NW, T3P 0B1, Calgary, Calgary hairdressers and beauty salons. Phone (403) 467-8991. ## Book or order directly - Book: https://www.vagaro.com/pureessenceestheticsllc (through vagaro acting for the business) ## About - Website: http://www.pureessenceesthetics.com - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents. - **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response. - **Structured data found (LocalBusiness).** no address, phone or hours in it - **Appointments through vagaro on your own domain.** There's no marketplace commission, and the customer stays yours. - **Vagaro works with agents through its partners.** Vagaro's user agreement (September 2025), section 3, bars robots, data mining and any software that interacts with the services without prior written consent; Google names Vagaro as an AI Mode agentic booking partner. Terms read on 2026-10-15: https://www.vagaro.com/pro/user-agreement. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them. ## Where it stands 313 of 1158 in Calgary hairdressers and beauty salons. Top 27% of the sites scanned in this index. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 100% | yes | | Publish the menu or price list as HTML | 19% | no | | Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes | | Structured data with address, phone and hours | 19% | no | | Have an llms.txt | 44% | no | Nearest places in the index: Luxe Laser Lounge (B, 494 m, https://directindex.org/r/luxelaserlounge.ca); Ochre Studio (C, 530 m, https://directindex.org/r/ochrestudio.com); SkinX Aesthetics (F, 590 m, https://directindex.org/r/skinxaesthetics.ca); Enfuse Beauty Studio (B, 648 m, https://directindex.org/r/enfusebeautystudio.ca); Divine Touch Skin Care & Spa (C, 859 m, https://directindex.org/r/divinetouchspa.ca); Luxerapy Skin (D, 917 m, https://directindex.org/r/luxerapy.ca); Sonam's Esthetic Touch (F, 1088 m, https://directindex.org/r/sonamesthetictouch.com); YYC Spray Tans (C, 1164 m, https://directindex.org/r/yycspraytans.com); Suburbian Studio (B, 1182 m, https://directindex.org/r/suburbianstudio.com); Peace of Mind Massage Therapy Centre (B, 1297 m, https://directindex.org/r/peaceofmindmassage.ca). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. The assistants were asked 12 everyday questions about Calgary hairdressers and beauty salons and named 65 places. Pure Essence Esthetics wasn't one of them. See who was named: https://directindex.org/city/calgary-salons/recommended Compared with its peers: Sites built with Squarespace 65% (49% A or B, 11547 sites); Sites using Vagaro 56% (21% A or B, 187 sites); This site 67.7%. See what an AI agent reads on this site: https://directindex.org/r/pureessenceesthetics.com/agent-view ## Businesses like Pure Essence Esthetics in Calgary hairdressers and beauty salons | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Businesses of the same kind in Calgary hairdressers and beauty salons | 1158 | 54% | 25% | 67.7% | | Sites built with Squarespace in Calgary hairdressers and beauty salons | 135 | 68% | 50% | 67.7% | | Sites using Vagaro in Calgary hairdressers and beauty salons | 39 | 58% | 26% | 67.7% | | Sites built with Squarespace and using Vagaro in Calgary hairdressers and beauty salons | 10 | 64% | 40% | 67.7% | The best of the sites built with Squarespace and using Vagaro in Calgary hairdressers and beauty salons: Beautology Studio (B 73.8%, https://directindex.org/r/beautologystudio.ca); Everyday Skin Studio (B 73.8%, https://directindex.org/r/everydayskinstudio.com); FM Hair & Esthetics (B 72.5%, https://directindex.org/r/fmhair.ca); Muse Hair Studio (B 70.8%, https://directindex.org/r/musehairstudio.ca); Frida Beauty Bar (C 68.8%, https://directindex.org/r/fridabeautybar.com). With the two fixes above (No price list of services found; Structured data is incomplete), the score would be about 87.7%. That would be 9th of 1,158 in Calgary hairdressers and beauty salons, up from 313th. ## The direct record What agents get for Pure Essence Esthetics, as JSON: https://directindex.org/api/direct/pureessenceesthetics.com - Book: https://www.vagaro.com/pureessenceestheticsllc (vendor on own site: Vagaro; found by the scan of 2026-10-19, not yet tested) - Order: none on record - Menu: none on record - Hours: none on record - Phone: (403) 467-8991 - Stable links that count: https://directindex.org/go/pureessenceesthetics.com/book ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no - Vendor terms for agents, Vagaro: Through partners. Vagaro's user agreement (September 2025), section 3, bars robots, data mining and any software that interacts with the services without prior written consent; Google names Vagaro as an AI Mode agentic booking partner. Read 2026-10-15: https://www.vagaro.com/pro/user-agreement ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 25 | 25 | | Readable | 9 | 25 | | Actionable | 10 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/pureessenceesthetics.com - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: yes - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: yes Keep watching this business (https://directindex.org/r/pureessenceesthetics.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/pureessenceesthetics.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology ยท Rescan now: https://directindex.org/scan?url=pureessenceesthetics.com&force=1