# Pureclinica Ltd: Agent-Direct Score D (46.2%)

Site: http://www.pureclinica.com/
Report: https://directindex.org/r/pureclinica.com
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Pureclinica Ltd is hard for agents to use.
AI assistants can't open Pureclinica Ltd's website, so they go by what other sites say about it.

## Direct links
- Order directly: https://pureclinica.com/pages/track-your-order (on the business's own site)
- Menu: https://pureclinica.com/blogs/health/cranberry-benefits-key-health-perks-and-supplementation-tips
- Phone: +442081336050
- Address: 22 Wenlock Road, N1 7SX, London

## Nearby, also direct
Places near Pureclinica Ltd that take a booking or an order on their own website, with no marketplace in between.
- Banya No.1 (140 m): https://directindex.org/r/gobanya.co.uk
- Uni Healthcare (380 m): https://directindex.org/r/unihealthcare.co.uk
- Secret Extensions (440 m): https://directindex.org/r/secretextensions.co.uk

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Pureclinica Ltd",
  "url": "http://www.pureclinica.com/",
  "telephone": "+442081336050",
  "address": "22 Wenlock Road, N1 7SX, London",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.531319,
    "longitude": -0.093886
  },
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://pureclinica.com/pages/track-your-order",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (Organization).** no address, phone or hours in it
- **Price list of services is an HTML page.** Agents can read the items and prices.
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
3501 of 6057 in London hairdressers and beauty salons. Top 58% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 95% | yes |
| Publish the menu or price list as HTML | 11% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | no |
| Structured data with address, phone and hours | 18% | no |
| Have an llms.txt | 59% | no |

Nearest places in the index: Lola's Lashes (D, 26 m, https://directindex.org/r/lolaslashes.com); IT Recruit UK (F, 67 m, https://directindex.org/r/itrecruituk.co.uk); Platinum SkinTech Limited (C, 67 m, https://directindex.org/r/platinumskintech.co.uk); Chattels Security & Services Ltd. (C, 67 m, https://directindex.org/r/chattelsss.co.uk); GDCV (D, 67 m, https://directindex.org/r/gdcv.co.uk); Banya No.1 (B, 138 m, https://directindex.org/r/gobanya.co.uk); Prestige Unisex Lounge (D, 362 m, https://directindex.org/r/prestigelounge.co.uk); Uni Healthcare (B, 377 m, https://directindex.org/r/unihealthcare.co.uk); The Bureau London Modelling Agency (C, 427 m, https://directindex.org/r/the-bureau.com); Secret Extensions (F, 437 m, https://directindex.org/r/secretextensions.co.uk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about London hairdressers and beauty salons and named 85 places. Pureclinica Ltd wasn't one of them. See who was named: https://directindex.org/city/london-salons/recommended


Compared with its peers: Sites built with Shopify 48% (24% A or B, 13925 sites); This site 46.2%.

See what an AI agent reads on this site: https://directindex.org/r/pureclinica.com/agent-view

## Businesses like Pureclinica Ltd in London hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London hairdressers and beauty salons | 6057 | 49% | 19% | 46.2% |
| Sites built with Shopify in London hairdressers and beauty salons | 268 | 55% | 26% | 46.2% |

The best of the sites built with Shopify in London hairdressers and beauty salons: Cosmetics a la Carte Beauty Boutique (A 86.2%, https://directindex.org/r/cosmeticsalacarte.com); Centini Blowdry Bar (B 84.6%, https://directindex.org/r/myblowdrybar.co.uk); Elemental Herbology (B 84.6%, https://directindex.org/r/elementalherbology.com); It's Me and You Clinic (B 84.6%, https://directindex.org/r/itsmeandyou.co.uk); Luminis Beauty (B 84.6%, https://directindex.org/r/luminisbeauty.co.uk).

With the two fixes above (The site turns away every visitor that isn't a browser, AI agents included; Structured data is incomplete), the score would be about 95.4%, which would be first of 6,057 in London hairdressers and beauty salons.

## The direct record
What agents get for Pureclinica Ltd, as JSON: https://directindex.org/api/direct/pureclinica.com
- Book: none on record
- Order: https://pureclinica.com/pages/track-your-order (own site; found by the scan of 2026-10-21, not yet tested)
- Menu: https://pureclinica.com/blogs/health/cranberry-benefits-key-health-perks-and-supplementation-tips (html_page; from the scan)
- Hours: none on record
- Phone: +442081336050
- Stable links that count: https://directindex.org/go/pureclinica.com/order, https://directindex.org/go/pureclinica.com/menu
- Agents and people followed 5 direct links to this business this month (5 by AI agents).

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 15 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/pureclinica.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/pureclinica.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=pureclinica.com&force=1