# Puraz New Zealand: Agent-Direct Score F (27.7%)

Site: http://www.puraz.com/
Report: https://directindex.org/r/puraz.com
Scanned: 2026-11-13 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Puraz New Zealand is largely invisible to agents.
AI assistants can't open Puraz New Zealand's website, so they go by what other sites say about it.

## Direct links
- Menu: https://puraz.com/
- Phone: +64800222655
- Address: 19 Anchorage Rd, 8042, Christchurch
- Prices: 8 prices on the site, the middle one NZ$49.23

## Nearby, also direct
Places near Puraz New Zealand that take a booking or an order on their own website, with no marketplace in between.
- Ilush Beaute (1.5 km): https://directindex.org/r/ilushbeaute.co.nz
- SIMRIK Hair & Beauty Salon (1.8 km): https://directindex.org/r/simrikhairandbeautysalon.com
- Little Beauty Bar (1.9 km): https://directindex.org/r/littlebeautybar.co.nz
- Just Cuts (1.9 km): https://directindex.org/r/justcuts.co.nz
- Enchantress Beauty (2.4 km): https://directindex.org/r/enchantressbeauty.co.nz

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No online booking link on the website.** (+13 points) There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add an online appointment page. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## What the site tells visitors (Measured, not scored)
- **8 prices on the landing page, the middle one NZ$49.23.** In Christchurch, the middle price of comparable sites that show prices is NZ$75.75.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Puraz New Zealand",
  "url": "http://www.puraz.com/",
  "telephone": "+64800222655",
  "address": "19 Anchorage Rd, 8042, Christchurch",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -43.55867,
    "longitude": 172.5189209
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (Organization).** no address, phone or hours in it
- **Price list of services with prices on the page.** Agents can read the items and prices.

## Where it stands
303 of 337 in Christchurch hairdressers, beauty salons and massage. Top 90% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 86% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 94% | no |
| Structured data with address, phone and hours | 26% | no |
| Have an llms.txt | 43% | no |

Nearest places in the index: Ilush Beaute (C, 1518 m, https://directindex.org/r/ilushbeaute.co.nz); SIMRIK Hair & Beauty Salon (B, 1788 m, https://directindex.org/r/simrikhairandbeautysalon.com); Little Beauty Bar (A, 1853 m, https://directindex.org/r/littlebeautybar.co.nz); Just Cuts (B, 1882 m, https://directindex.org/r/justcuts.co.nz); Enchantress Beauty (C, 2423 m, https://directindex.org/r/enchantressbeauty.co.nz); Touch & Glow (C, 2669 m, https://directindex.org/r/touchandglow.co.nz); SIT Creative Christchurch (D, 2968 m, https://directindex.org/r/sit.ac.nz); Tai Poutini Polytechnic Christchurch Campus (D, 3103 m, https://directindex.org/r/tpp.ac.nz); The Posh Beauty (B, 3129 m, https://directindex.org/r/theposhbeauty.co.nz); Wigram barbers (F, 3136 m, https://directindex.org/r/chairflow.app).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Christchurch hairdressers, beauty salons and massage and named 51 places. Puraz New Zealand wasn't one of them. See who was named: https://directindex.org/city/christchurch-salons/recommended


Compared with its peers: Sites built with Shopify 49% (25% A or B, 15803 sites); This site 27.7%.

See what an AI agent reads on this site: https://directindex.org/r/puraz.com/agent-view

## Businesses like Puraz New Zealand in Christchurch hairdressers, beauty salons and massage

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Christchurch hairdressers, beauty salons and massage | 337 | 57% | 31% | 27.7% |
| Sites built with Shopify in Christchurch hairdressers, beauty salons and massage | 39 | 48% | 15% | 27.7% |

The best of the sites built with Shopify in Christchurch hairdressers, beauty salons and massage: Caci Marshland (A 95.4%, https://directindex.org/r/caci.co.nz); Endota Spa (A 87.7%, https://directindex.org/r/endotaspa.com.au); Synergy Hair (A 86.2%, https://directindex.org/r/synergyhair.co.nz); Labella Nail Spa (B 76.9%, https://directindex.org/r/labella.co.nz); Capelli Hair Studio (B 73.8%, https://directindex.org/r/capellihairshop.com).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No online booking link on the website; Structured data is incomplete), the score would be about 95.4%, which would be first of 337 in Christchurch hairdressers, beauty salons and massage.

## The direct record
What agents get for Puraz New Zealand, as JSON: https://directindex.org/api/direct/puraz.com
- Book: none on record
- Order: none on record
- Menu: https://puraz.com/ (html_inline; from the scan)
- Hours: none on record
- Phone: +64800222655
- Stable links that count: https://directindex.org/go/puraz.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 16 | 25 |
| Actionable | 2 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/puraz.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/puraz.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=puraz.com&force=1