# Protest Pizza: Agent-Direct Score D (52.3%)

Site: https://protestpizza.com/
Report: https://directindex.org/r/protestpizza.com
Scanned: 2026-10-15 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Protest Pizza is hard for agents to use.

## Direct links
- Order directly: https://protestpizza.com/special-orders-group--catering-events (on the business's own site)
- Menu: https://protestpizza.com/protest-pizza-menu--vegan-menu
- Phone: +1 202-455-5225

## What to fix first
- **The site turns every visitor without a browser away, AI agents included.** (+25 points) A plain fetch was refused (cloudflare_challenge); only a real browser got the page. Every AI crawler and agent is turned away the same way, so Reachable scores 0 and the rest is measured on the rendered page. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Structured data is incomplete.** (+3 points) Missing: opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Protest Pizza",
  "url": "https://protestpizza.com/",
  "telephone": "+1 202-455-5225",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "P Street Northwest 1633",
    "postalCode": "20036",
    "addressLocality": "Washington"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 38.9098007,
    "longitude": -77.0379745
  },
  "openingHours": "Mo-Tu 16:00-22:00; We-Th 11:00-22:00; Fr-Sa 11:00-01:00; Su 11:00-22:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday"
      ],
      "opens": "16:00",
      "closes": "22:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Wednesday",
        "Thursday"
      ],
      "opens": "11:00",
      "closes": "22:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Friday",
        "Saturday"
      ],
      "opens": "11:00",
      "closes": "01:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday"
      ],
      "opens": "11:00",
      "closes": "22:00"
    }
  ],
  "servesCuisine": [
    "pizza"
  ],
  "hasMenu": "https://protestpizza.com/protest-pizza-menu--vegan-menu",
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://protestpizza.com/special-orders-group--catering-events",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There is no robots.txt, which allows everything.
- **Structured data present (Restaurant).** address, phone
- **Menu or price list is an HTML page.** Agents can read items and prices directly.
- **Ordering on your own site.** Agents can order without a marketplace in the loop.

## Where it stands
Not ranked yet in Washington.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 100% | yes |
| Let AI crawlers in (no edge block, no robots.txt block) | 95% | no |
| Structured data with address, phone and hours | 53% | no |
| Have an llms.txt | 25% | no |

Nearest places with a similar menu: Pupatella (B, 583 m, https://directindex.org/r/pupatella.com); Dupont Pizza (B, 637 m, https://directindex.org/r/dupontpizza.com); Alfreda (A, 664 m, https://directindex.org/r/alfredadc.com); Sette Osteria (A, 712 m, https://directindex.org/r/setteosteria.com); DC Pizza (A, 795 m, https://directindex.org/r/dcpizzaonline.com); Duccini Pizza (C, 825 m, https://directindex.org/r/duccinis.com); Pizza Boli's (A, 852 m, https://directindex.org/r/pizzabolis.com); 90 Second Pizza (C, 921 m, https://directindex.org/r/90secondpizza.com); Jumbo Slice Pizza (C, 974 m, https://directindex.org/r/jumbopizzaec.com); We The Pizza Express (B, 1053 m, https://directindex.org/r/wethepizza.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

See what an AI agent reads on this site: https://directindex.org/r/protestpizza.com/agent-view

## The direct record
What agents get for Protest Pizza, as JSON: https://directindex.org/api/direct/protestpizza.com
- Book: none on record
- Order: https://protestpizza.com/special-orders-group--catering-events (own site; found by the scan of 2026-10-15, not yet tested)
- Menu: https://protestpizza.com/protest-pizza-menu--vegan-menu (html_page; from the scan)
- Hours: Mo-Tu 16:00-22:00; We-Th 11:00-22:00; Fr-Sa 11:00-01:00; Su 11:00-22:00 (closed now) (from OpenStreetMap)
- Phone: +1 202-455-5225
- Stable links that count: https://directindex.org/go/protestpizza.com/order, https://directindex.org/go/protestpizza.com/menu
- Agents and people followed 1 direct link to this business this month (1 by AI agents).

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 19 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Deep report: https://directindex.org/r/protestpizza.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=protestpizza.com&force=1