# Proper Horse Barber Shop: Agent-Direct Score F (16.9%)

Site: https://properhorsebarbers.com/
Report: https://directindex.org/r/properhorsebarbers.com
Scanned: 2026-10-22 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Proper Horse Barber Shop is largely invisible to agents.
AI assistants can't open Proper Horse Barber Shop's website, so they go by what other sites say about it.

## Direct links
- Phone: +6588026963
- Address: Kelantan Ln, 31号#01 24, 200031, Singapore
- Prices: 27 prices on the site, the middle one SGD 40.00
- WhatsApp: a link on the site

## Nearby, also direct
Places near Proper Horse Barber Shop that take a booking or an order on their own website, with no marketplace in between.
- Good Guys (350 m): https://directindex.org/r/thegoodguysbarber.com
- SG Hair Replacement - The Best Hair Replacement & Wigs in Singapore (350 m): https://directindex.org/r/hairreplacement.sg
- Venetian Professional Hair & Beauty Salon (390 m): https://directindex.org/r/venetianprofessional.com
- Syeba (430 m): https://directindex.org/r/syeba.com.sg

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (http_403). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Appointments only through fresha.** (+12 points) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## What the site tells visitors (Measured, not scored)
- **27 prices on the landing page, the middle one SGD 40.00.** In Singapore, the middle price of comparable sites that show prices is SGD 88.20.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Person",
  "name": "Proper Horse Barber Shop",
  "url": "https://properhorsebarbers.com/",
  "telephone": "+6588026963",
  "address": "Kelantan Ln, 31号#01 24, 200031, Singapore",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 1.30611238,
    "longitude": 103.8568671
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **Structured data found (Person).** no address, phone or hours in it
- **Fresha works with agents through its partners.** Fresha's terms of use (August 2026) bar automated programs, bots and scraping; sanctioned assistant integrations exist (ChatGPT and Claude through Fresha's MCP server, Gemini, Alexa), and clients complete the booking on Fresha. Terms read on 2026-10-15: https://terms.fresha.com/terms-use. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them.

## Where it stands
1142 of 1261 in Singapore hairdressers and beauty salons. Top 91% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 92% | no |
| Publish the menu or price list as HTML | 24% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 95% | no |
| Structured data with address, phone and hours | 23% | no |
| Have an llms.txt | 61% | no |

Nearest places in the index: Complexion Beauty Salon (F, 194 m, https://directindex.org/r/glamingo.ai); Healing Thai (F, 293 m, https://directindex.org/r/healingthaimassage.com.sg); Good Guys (D, 354 m, https://directindex.org/r/thegoodguysbarber.com); SG Hair Replacement - The Best Hair Replacement & Wigs in Singapore (B, 354 m, https://directindex.org/r/hairreplacement.sg); Venetian Professional Hair & Beauty Salon (B, 389 m, https://directindex.org/r/venetianprofessional.com); L&D Unisex Spa (246 Jalan Besar) (D, 414 m, https://directindex.org/r/salonvn.sg); Amaris B. Clinic (C, 422 m, https://directindex.org/r/amaris-b.com); Syeba (B, 426 m, https://directindex.org/r/syeba.com.sg); Yi Spa (F, 435 m, https://directindex.org/r/yispasg.com); Nana Beauty Studio @ Curbside Crafters Level 3, Hair Spa and Eyebrow Embroidery Services (D, 447 m, https://directindex.org/r/sitelift.site).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Singapore hairdressers and beauty salons and named 56 places. Proper Horse Barber Shop wasn't one of them. See who was named: https://directindex.org/city/singapore-salons/recommended


Compared with its peers: Sites built with WordPress 55% (25% A or B, 236087 sites); Sites using Fresha 50% (3% A or B, 2567 sites); This site 16.9%.

See what an AI agent reads on this site: https://directindex.org/r/properhorsebarbers.com/agent-view

## Businesses like Proper Horse Barber Shop in Singapore hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Singapore hairdressers and beauty salons | 1261 | 50% | 18% | 16.9% |
| Sites built with WordPress in Singapore hairdressers and beauty salons | 532 | 55% | 23% | 16.9% |
| Sites using Fresha in Singapore hairdressers and beauty salons | 47 | 54% | 11% | 16.9% |
| Sites built with WordPress and using Fresha in Singapore hairdressers and beauty salons | 17 | 44% | 6% | 16.9% |

The best of the sites built with WordPress and using Fresha in Singapore hairdressers and beauty salons: Colors Japanese hair salon singapore (B 73.8%, https://directindex.org/r/colors-sg.com); Aube Beauty Salon Marina Link (C 67.7%, https://directindex.org/r/aube-sg.com); CHEONGDAM (C 56.9%, https://directindex.org/r/cheongdamskin.com.sg); Cheongdam (C 56.9%, https://directindex.org/r/cheongdamskin.com.sg); Keller Hair Studio (C 56.9%, https://directindex.org/r/kellerhairstudio.sg).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; Appointments only through fresha; Structured data is incomplete), the score would be about 84.6%. That would be 18th of 1,261 in Singapore hairdressers and beauty salons, up from 1142nd.

## The direct record
What agents get for Proper Horse Barber Shop, as JSON: https://directindex.org/api/direct/properhorsebarbers.com
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +6588026963

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Fresha: Through partners. Fresha's terms of use (August 2026) bar automated programs, bots and scraping; sanctioned assistant integrations exist (ChatGPT and Claude through Fresha's MCP server, Gemini, Alexa), and clients complete the booking on Fresha. Read 2026-10-15: https://terms.fresha.com/terms-use

Only a real browser got this page (a plain fetch got http_403); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 8 | 25 |
| Actionable | 3 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/properhorsebarbers.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/properhorsebarbers.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=properhorsebarbers.com&force=1