# Propaganda: Agent-Direct Score C (67.7%)

Site: https://www.propaganda12.com
Report: https://directindex.org/r/propaganda12.com
Scanned: 2026-10-20 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Propaganda is partly visible to agents.
An AI assistant can open Propaganda's website. What Propaganda offers is in a PDF or an image, and assistants read those badly. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://www.propaganda12.com/reservas (on the business's own site)
- Menu: https://www.propaganda12.com/_files/ugd/310c5b_8a02c85c973c4b1cbce97e9c8c0ffbac.pdf

## Nearby, also direct
Places near Propaganda that take a booking or an order on their own website, with no marketplace in between.
- Restaurante Nunuka - Bistró Madrid (10 m): https://directindex.org/r/nunukamadrid.com
- La Carmencita (30 m): https://directindex.org/r/tabernalacarmencita.es
- Almalibre Açaí House (30 m): https://directindex.org/r/almalibreacaihouse.com
- Diurno Restaurante y Bar (40 m): https://directindex.org/r/diurno.com
- De pita madre (50 m): https://directindex.org/r/depitamadre.es

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **Menu or price list is a PDF.** (+3 points) Most agents skip PDFs or read them badly. Publish it as an HTML page and keep the PDF as a download. Guide: https://directindex.org/guides/menu-pdf-ai

## What the site tells visitors (Measured, not scored)
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Madrid, 21% of comparable sites declare one.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Propaganda",
  "url": "https://www.propaganda12.com",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.4209092,
    "longitude": -3.6973109
  },
  "acceptsReservations": "https://www.propaganda12.com/reservas",
  "hasMenu": "https://www.propaganda12.com/_files/ugd/310c5b_8a02c85c973c4b1cbce97e9c8c0ffbac.pdf",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.propaganda12.com/reservas",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Booking on your own site.** Agents can book without going through a marketplace.

## Where it stands
1312 of 3084 in Madrid. Top 43% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 93% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 93% | yes |
| Structured data with address, phone and hours | 51% | no |
| Have an llms.txt | 26% | yes |

Nearest places in the index: Restaurante Nunuka - Bistró Madrid (A, 13 m, https://directindex.org/r/nunukamadrid.com); La Carmencita (B, 27 m, https://directindex.org/r/tabernalacarmencita.es); Almalibre Açaí House (C, 27 m, https://directindex.org/r/almalibreacaihouse.com); Diurno Restaurante y Bar (A, 43 m, https://directindex.org/r/diurno.com); The Avocado Show (D, 46 m, https://directindex.org/r/theavocadoshow.com); De pita madre (C, 46 m, https://directindex.org/r/depitamadre.es); Barganzo (B, 47 m, https://directindex.org/r/barganzo.es); Larrocería (C, 52 m, https://directindex.org/r/larroceria.net); Morgana (F, 53 m, https://directindex.org/r/restaurantemorgana.es); Indian Accent Madrid (C, 60 m, https://directindex.org/r/restauranteindianaccent.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 14 everyday questions about Madrid and named 106 places. Propaganda wasn't one of them. See who was named: https://directindex.org/city/madrid/recommended


Compared with its peers: Sites built with Wix 53% (30% A or B, 24646 sites); This site 67.7%.

See what an AI agent reads on this site: https://directindex.org/r/propaganda12.com/agent-view

## Businesses like Propaganda in Madrid

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Madrid | 3084 | 58% | 39% | 67.7% |
| Sites built with Wix in Madrid | 112 | 74% | 63% | 67.7% |

The best of the sites built with Wix in Madrid: In RistoLab (A 100%, https://directindex.org/r/inristolab.com); Mamazzita (A 100%, https://directindex.org/r/mamazzitarestaurant.com); Matteo Cucina Italiana (A 100%, https://directindex.org/r/matteocucinaitaliana.com); Baiyor (A 95.4%, https://directindex.org/r/baiyor.com); Camino Food & Drinks (A 95.4%, https://directindex.org/r/caminomadrid.com).

With the two fixes above (No structured data for the business; Menu or price list is a PDF), the score would be about 95.4%. That would be 70th of 3,084 in Madrid, up from 1312th.

## The direct record
What agents get for Propaganda, as JSON: https://directindex.org/api/direct/propaganda12.com
- Book: https://www.propaganda12.com/reservas (own site; found by the scan of 2026-10-20, not yet tested)
- Order: none on record
- Menu: https://www.propaganda12.com/_files/ugd/310c5b_8a02c85c973c4b1cbce97e9c8c0ffbac.pdf (pdf; from the scan)
- Hours: none on record
- Phone: none on record
- Stable links that count: https://directindex.org/go/propaganda12.com/book, https://directindex.org/go/propaganda12.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): yes
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 4 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/propaganda12.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/propaganda12.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/propaganda12.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=propaganda12.com&force=1