---
title: What an AI agent reads on Pronto · The Direct Index
url: https://directindex.org/r/prontopizzaedinburgh.com/agent-view?format=md
---

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 [Report](https://directindex.org/r/prontopizzaedinburgh.com) · scanned 2026-10-14

# What an AI agent reads on Pronto

An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. This is that view of [prontopizzaedinburgh.com](https://prontopizzaedinburgh.com/), from the copy the scanner kept.

2,364

characters of text without JavaScript

Organization

structured data for the business

0

of 3 AI crawlers turned away at the edge

 Text

## The words an agent gets

Title: Pronto Pizza is an authentic Italian pizzeria based in Edinburgh · language en-GB. First 1,800 of 2,364 characters:

```
Pronto Pizza is an authentic Italian pizzeria based in Edinburgh We offer high quality, wood fired pizzas using the finest ingredients sourced from all over Italy.Order nowPronto Pizza is an authentic Italian pizzeria based in Portobello. We offer high quality, wood fired pizzas using the finest ingredients sourced from all over Italy.Our storyAt Pronto, we’re passionate about bringing you truly authentic pizza from across Italy. At our Portobello location, we serve Neapolitan-style pizzas known for their signature soft yet crisp crust.Authentic flavour begins with exceptional ingredients. Every core component is carefully sourced through specialist Italian importers who select the finest produce from regions throughout Italy. From our flour and yeast to tomatoes, cheeses, and traditional Italian cured meats, every ingredient is chosen with purpose, even our salt comes from the Mediterranean.Our dough sits at the heart of everything we do. After weeks of refinement, we perfected a slow fermentation process that develops depth of flavour and lightness in every bite. Each pizza is handcrafted and fired in a state-of-the-art wood-fired oven, where intense heat cooks the pizza in moments while wood smoke gently perfumes the crust. As any Italian will tell you, it’s all about the crust.We also offer vegan and gluten-free options and work closely with local suppliers to create new and exciting pizzas for our rotating specials menu.Want to find out more? Check out our Pronto at Portobello for the best Neapolitan pizza in town, and see reviews from our delighted, pizza-loving customers. Order nowinstagram @theprontopizza LocationsPronto is located in the heart of buzzing Portobello, where you can find us on Brighton Place, right around the corner from the magnificent Portobello
```

 Facts

## What it can state about the business

| A business type in JSON-LD | Organization |
| Name | Pronto Pizza Edinburgh |
| Telephone | +441312872822 (a tel: link, not structured) |
| Address | no |
| Opening hours | no |
| Menu or price list | a menu or price-list page in HTML menu.prontopizzaedinburgh.com/#IQA5J3AMKN42FVU52MHNF2BI |
| Cuisine in structured data | no |
| JSON-LD blocks | 1 (BreadcrumbList, EntryPoint, ImageObject, ListItem, Organization, PropertyValueSpecification) |

 Actions

## The links it would act on

| Link | Role | Where it goes |
| --- | --- | --- |
| [menu.prontopizzaedinburgh.com/#IQA5J3AMKN42FVU52MHNF2BI](https://menu.prontopizzaedinburgh.com/#IQA5J3AMKN42FVU52MHNF2BI) | ordering | the business's own site |
| [app.squareup.com/gift/MLW1F57S59Z1S/order](https://app.squareup.com/gift/MLW1F57S59Z1S/order) | ordering | square, acting for the business |

Everything here comes from one fetch of the homepage as a crawler; the [report](https://directindex.org/r/prontopizzaedinburgh.com) turns it into a score and fixes, with a kit to paste.

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Business listings from OpenStreetMap contributors, ODbL. Scores under the same licence.

```json
{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://directindex.org/#org","name":"The Direct Index","url":"https://directindex.org/","logo":"https://directindex.org/favicon.svg","founder":{"@type":"Person","name":"Antonio Curado"},"description":"Independent measurement of whether AI agents can find, read and act on a business's own website."},{"@type":"WebSite","@id":"https://directindex.org/#site","url":"https://directindex.org/","name":"The Direct Index","publisher":{"@id":"https://directindex.org/#org"},"inLanguage":"en","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://directindex.org/scan?url={url}"},"query-input":"required name=url"}},{"@type":"WebAPI","name":"The Direct Index API","url":"https://directindex.org/openapi.json","documentation":"https://directindex.org/llms-full.txt","provider":{"@id":"https://directindex.org/#org"}}]}
```