---
title: What an AI agent reads on Proactiv · The Direct Index
url: https://directindex.org/r/proactiv.com/agent-view?format=md
---

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 [Report](https://directindex.org/r/proactiv.com) · scanned 2026-10-17

# What an AI agent reads on Proactiv

An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. Below is what it gets from [proactiv.com](http://www.proactiv.com/), taken from the copy the scanner kept.

27,478

characters of text without JavaScript

Organization

structured data for the business

3

of 3 AI crawlers turned away at the edge (GPTBot, ClaudeBot, PerplexityBot)

 Text

## The words an agent gets

Title: Back ButtonFilter Button · language en. First 1,800 of 27,478 characters:

```
Press Option+1 for screen-reader mode, Option+0 to cancelAccessibility Screen-Reader Guide, Feedback, and Issue Reporting | New window Skip to content NEW! limited edition Back-to-School Bundle Free shipping on all orders $35+ Build your own routine & save! Sign in to see your rewards Sign in Free shipping on all orders $35+ Build your own routine & save! NEW! limited edition Back-to-School Bundle Total items in cart: 0 0 Your cart is empty Have an account? Log in to check out faster. Continue shopping Hi User Sign In shop Back shop all Build Your Own Bundle Build Your Own Cleansing Duo best sellers new! exclusive bundles fsa/hsa eligible travel size skin quiz how proactiv works by category Back routines cleansers toners moisturizers treatments serums exfoliators masks body pimple patches spf spot treatments key ingredients Back adapalene azelaic acid benzoyl peroxide glycerin glycolic acid hyaluronic acid niacinamide salicylic acid squalane sulfur vitamin c vitamin e witch hazel routines Back Proactiv Solution Proactiv Clean Proactiv+ ProactivMD how proactiv works take our skin quiz Build Your Own Bundle Back Build Your Own Routine Build Your Own Cleansing Duos skin concern Back acne scars & dark marks active breakout blackheads body acne mild acne moderate acne redness & hyperpigmentation stubborn acne whiteheads learn Back how proactiv works results & reviews about us FAQs proactiv blog Back acne causes acne skin care ingredients acne types skin types & acne treating face acne treating body acne see all articles... offers perks shop shop all Build Your Own Bundle Build Your Own Cleansing Duo best sellers new! exclusive bundles fsa/hsa eligible travel size skin quiz how proactiv works by category routines cleansers toners moisturizers treatments serums exfoliators mas
```

 Facts

## What it can say about the business

| A business type in JSON-LD | Organization |
| Name | Proactiv US |
| Telephone | no |
| Address | no |
| Opening hours | no |
| Menu or price list | nothing |
| Cuisine in structured data | no |
| JSON-LD blocks | 1 (Organization) |

 Actions

## The links it would act on

| Link | Role | Where it goes |
| --- | --- | --- |
| [proactiv.com/collections/shop-all](https://proactiv.com/collections/shop-all) | ordering | the business's own site |
| [proactiv.com/collections/treatments](https://proactiv.com/collections/treatments) | booking | the business's own site |

Everything here comes from fetching the homepage once as a crawler. The [report](https://directindex.org/r/proactiv.com) turns it into a score and a list of fixes, with code to paste.

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Business listings come from OpenStreetMap contributors, under the ODbL. Scores are published under the same licence.

```json
{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://directindex.org/#org","name":"The Direct Index","url":"https://directindex.org/","logo":"https://directindex.org/favicon.svg","email":"hello@directindex.org","founder":{"@type":"Person","@id":"https://directindex.org/#antonio","name":"Antonio Curado","sameAs":["https://x.com/ab_curado"]},"description":"Independent measurement of whether AI agents can find, read and act on a business's own website."},{"@type":"WebSite","@id":"https://directindex.org/#site","url":"https://directindex.org/","name":"The Direct Index","publisher":{"@id":"https://directindex.org/#org"},"inLanguage":"en","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://directindex.org/scan?url={url}"},"query-input":"required name=url"}},{"@type":"WebAPI","name":"The Direct Index API","url":"https://directindex.org/openapi.json","documentation":"https://directindex.org/llms-full.txt","provider":{"@id":"https://directindex.org/#org"}}]}
```