# Prince of Wales: Agent-Direct Score D (53.8%)

Site: http://www.princeofwaleshighgate.co.uk/
Report: https://directindex.org/r/princeofwaleshighgate.co.uk
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Prince of Wales is hard for agents to use.
An AI assistant can open Prince of Wales's website. It can read what Prince of Wales offers. It finds a phone number, but no link to book or order online.

## Direct links
- Menu: https://www.princeofwaleshighgate.co.uk/drinks
- Phone: 020 8340 0445
- Address: Highgate High Street 53 London
- Hours, from OpenStreetMap · Overture Maps: Mon–Sat 12:00–23:00; Sun 12:00–22:30
- Outdoor seating (OpenStreetMap)

## Nearby, also direct
Places near Prince of Wales that take a booking or an order on their own website, with no marketplace in between.
- The Flask (180 m): https://directindex.org/r/theflaskhighgate.com
- Red Lion & Sun (220 m): https://directindex.org/r/theredlionandsun.com
- The Wrestlers (460 m): https://directindex.org/r/thewrestlershighgate.com
- The Bull (530 m): https://directindex.org/r/thebullhighgate.com
- Cool Carrot (690 m): https://directindex.org/r/coolcarrot.shop

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (CafeOrCoffeeShop, BarOrPub or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No booking or ordering link on the website.** (+13 points) There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BarOrPub",
  "name": "Prince of Wales",
  "url": "http://www.princeofwaleshighgate.co.uk/",
  "telephone": "020 8340 0445",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Highgate High Street 53",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.5708626,
    "longitude": -0.148862
  },
  "openingHours": "Mo-Sa 12:00-23:00; Su 12:00-22:30",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday",
        "Saturday"
      ],
      "opens": "12:00",
      "closes": "23:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday"
      ],
      "opens": "12:00",
      "closes": "22:30"
    }
  ],
  "hasMenu": "https://www.princeofwaleshighgate.co.uk/drinks"
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Prince of Wales

> bar or pub in Highgate High Street 53 London, London cafes and bars. Phone 020 8340 0445.

## Book or order directly

- Menu: https://www.princeofwaleshighgate.co.uk/drinks

## Opening hours

Mo-Sa 12:00-23:00; Su 12:00-22:30

## About

- Website: http://www.princeofwaleshighgate.co.uk/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Menu or price list is an HTML page.** Agents can read the items and prices.

## Where it stands
Not ranked yet in London cafes and bars.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 93% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 93% | yes |
| Structured data with address, phone and hours | 49% | no |
| Have an llms.txt | 22% | no |

Nearest places in the index: Superette (F, 31 m, https://directindex.org/r/superettestore.com); The Flask (A, 175 m, https://directindex.org/r/theflaskhighgate.com); Red Lion & Sun (C, 217 m, https://directindex.org/r/theredlionandsun.com); Lauderdale House Cafe (D, 412 m, https://directindex.org/r/lauderdalehouse.org.uk); The Wrestlers (B, 457 m, https://directindex.org/r/thewrestlershighgate.com); The Bull (B, 530 m, https://directindex.org/r/thebullhighgate.com); Cool Carrot (A, 694 m, https://directindex.org/r/coolcarrot.shop); The Boogaloo (B, 714 m, https://directindex.org/r/theboogaloo.co.uk); Food Room (D, 723 m, https://directindex.org/r/foodroom305.co.uk); Archie's (C, 755 m, https://directindex.org/r/archieslondon.co.uk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about London cafes and bars and named 83 places. Prince of Wales wasn't one of them. See who was named: https://directindex.org/city/london-cafes-bars/recommended


Compared with its peers: Sites built with WordPress 55% (25% A or B, 236086 sites); This site 53.8%.

See what an AI agent reads on this site: https://directindex.org/r/princeofwaleshighgate.co.uk/agent-view

## Businesses like Prince of Wales in London cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Sites built with WordPress in London cafes and bars | 1681 | 61% | 38% | 53.8% |

The best of the sites built with WordPress in London cafes and bars: Artistcafelondon (A 100%, https://directindex.org/r/artistcafelondon.co.uk); Bar Américain (A 100%, https://directindex.org/r/brasseriezedel.com); Cinnamon Culture (A 100%, https://directindex.org/r/cinnamonculture.com); Eastcheap Records (A 100%, https://directindex.org/r/eastcheaprecords.com); Loiutyr (A 100%, https://directindex.org/r/laballerina.co.uk).

## The direct record
What agents get for Prince of Wales, as JSON: https://directindex.org/api/direct/princeofwaleshighgate.co.uk
- Book: none on record
- Order: none on record
- Menu: https://www.princeofwaleshighgate.co.uk/drinks (html_page; from the scan)
- Hours: Mo-Sa 12:00-23:00; Su 12:00-22:30 (open now) (from OpenStreetMap)
- Phone: 020 8340 0445
- Stable links that count: https://directindex.org/go/princeofwaleshighgate.co.uk/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 8 | 25 |
| Actionable | 2 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/princeofwaleshighgate.co.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/princeofwaleshighgate.co.uk/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/princeofwaleshighgate.co.uk/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=princeofwaleshighgate.co.uk&force=1