# Primrose Dental Practice: Agent-Direct Score C (64.6%)

Site: https://www.primrosedental.co.uk/
Report: https://directindex.org/r/primrosedental.co.uk
Scanned: 2026-10-15 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Primrose Dental Practice is partly visible to agents.
Some AI assistants are turned away by the website of Primrose Dental Practice. It finds no menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://www.primrosedental.co.uk/book-online (on the business's own site)
- Phone: +44 20 7722 0860

## What to fix first
- **The server turns AI crawlers away at the door.** (+10 points) Live fetches as GPTBot (cloudflare_challenge), ClaudeBot (cloudflare_challenge), PerplexityBot (cloudflare_challenge) were refused while a normal browser got the page. This is usually a hosting or firewall bot list the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No list of services and prices found.** (+7 points) Agents answer 'what do they treat and what does it cost' from directories instead. Add a page with services and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+3 points) Missing: opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Dentist",
  "name": "Primrose Dental Practice",
  "url": "https://www.primrosedental.co.uk/",
  "telephone": "+44 20 7722 0860",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Regent's Park Road 61A",
    "postalCode": "NW1 8XD",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.5408692,
    "longitude": -0.1576142
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.primrosedental.co.uk/book-online",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Primrose Dental Practice

> dentist in Regent's Park Road 61A NW1 8XD London, London dentists, clinics and vets. Phone +44 20 7722 0860.

## Book or order directly

- Book: https://www.primrosedental.co.uk/book-online (on the business's own site)

## About

- Website: https://www.primrosedental.co.uk/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** There is no robots.txt, which allows everything.
- **Structured data present (LocalBusiness).** address, phone
- **Appointments on your own site.** Agents can book an appointment without a marketplace in the loop.

## Since the scan of 2026-10-14 (F then)
- Fixed: The site could not be read at all
- New: The server turned AI crawlers away at the door; Structured data was incomplete; No menu or price list; No llms.txt

## Where it stands
313 of 1006 in London dentists, clinics and vets. Top 31% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 99% | yes |
| Publish the menu or price list as HTML | 9% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 98% | no |
| Structured data with address, phone and hours | 42% | no |
| Have an llms.txt | 34% | no |

Nearest places in the index: Primrose Hill Surgery (C, 143 m, https://directindex.org/r/primrosehillsurgery.co.uk); Garry Trainer Clinic (C, 451 m, https://directindex.org/r/garrytrainer.com); Vitruvian Wellness (B, 630 m, https://directindex.org/r/vitruvianwellness.co.uk); The London Centre for Cosmetic Dentistry (B, 655 m, https://directindex.org/r/londoncosmeticdentistry.co.uk); Smile Solutions (B, 668 m, https://directindex.org/r/smilesolutionslondon.co.uk); Fern Skin Clinic (C, 675 m, https://directindex.org/r/fernskinclinic.com); Camden Psychotherapy Unit (F, 796 m, https://directindex.org/r/cpu-london.com); Prince Of Wales Medical Centre (B, 970 m, https://directindex.org/r/princeofwalesgrouppractice.nhs.uk); Aura Dental (F, 1044 m, https://directindex.org/r/auradentallondon.co.uk); Swiss Cottage Surgery (D, 1048 m, https://directindex.org/r/swisscottagesurgery.nhs.uk).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with Wix 58% (35% A or B, 3255 sites); This site 64.6%.

See what an AI agent reads on this site: https://directindex.org/r/primrosedental.co.uk/agent-view

## Businesses like Primrose Dental Practice in London dentists, clinics and vets

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London dentists, clinics and vets | 1006 | 55% | 24% | 64.6% |
| Sites built with Wix in London dentists, clinics and vets | 30 | 54% | 27% | 64.6% |

The best of the sites built with Wix in London dentists, clinics and vets: Improve Your Smile (B 80%, https://directindex.org/r/improveyoursmile.co.uk); River Mole Dental (B 80%, https://directindex.org/r/rivermoledental.co.uk); Angel Chiropody & Podiatry (B 73.8%, https://directindex.org/r/angelchiropody.com); Aromaden (B 73.8%, https://directindex.org/r/aromaden.co.uk); Chase Dental Care (B 72.3%, https://directindex.org/r/chasedentalcare.com).

With the three fixes above (The server turns AI crawlers away at the door; No list of services and prices found; Structured data is incomplete) the score would be about 95.4%: first of 1,006 in London dentists, clinics and vets.

## The direct record
What agents get for Primrose Dental Practice, as JSON: https://directindex.org/api/direct/primrosedental.co.uk
- Book: https://www.primrosedental.co.uk/book-online (own site; found by the scan of 2026-10-15, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +44 20 7722 0860
- Stable links that count: https://directindex.org/go/primrosedental.co.uk/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 15 | 25 |
| Readable | 12 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/primrosedental.co.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: no (how: https://isitagentready.com/.well-known/agent-skills/sitemap/SKILL.md)
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/primrosedental.co.uk/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/primrosedental.co.uk/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=primrosedental.co.uk&force=1
