# Primo Caffe: Agent-Direct Score D (41.5%)

Site: http://www.primocaffe.com.au
Report: https://directindex.org/r/primocaffe.com.au
Scanned: 2026-10-18 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Primo Caffe is hard for agents to use.
AI assistants can't open Primo Caffe's website, so they go by what other sites say about it.

## Direct links
- Order directly: https://primocaffe.com.au/pages/delivery-shipping (on the business's own site)
- Phone: (02) 9757 1010

## What to fix first
- Prices: 182 prices on the site, the middle one A$24.18

## What the site tells visitors (Measured, not scored)
- **182 prices on the landing page, the middle one A$24.18.** In Sydney, the middle price of comparable sites that show prices is A$21.00.

- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+3 points) Missing: opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "CafeOrCoffeeShop",
  "name": "Primo Caffe",
  "url": "http://www.primocaffe.com.au",
  "telephone": "(02) 9757 1010",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -33.8452893,
    "longitude": 150.8957139
  },
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://primocaffe.com.au/pages/delivery-shipping",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (LocalBusiness).** address, phone
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
1765 of 2594 in Sydney cafes and bars. Top 68% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 99% | yes |
| Publish the menu or price list as HTML | 95% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 96% | no |
| Structured data with address, phone and hours | 32% | no |
| Have an llms.txt | 23% | no |

Nearest places in the index: Di Stefano Coffee Roasters (B, 16 m, https://directindex.org/r/distefano.com.au); New Victoria Tavern (A, 135 m, https://directindex.org/r/newvic.com.au); Akropoli Food Services (F, 473 m, https://directindex.org/r/akropolifoods.com.au); The Factoria (B, 604 m, https://directindex.org/r/thefactoria.co); Dine & Grind Cafe (F, 615 m, https://directindex.org/r/dineandgrindcafe.com.au); Goliath Coffee Roasters (C, 705 m, https://directindex.org/r/goliathcoffee.com.au); My Yerba Mate World (F, 2457 m, https://directindex.org/r/myyerbamateworld.com.au); Granata's (A, 3501 m, https://directindex.org/r/granatas.com.au).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with Shopify 46% (24% A or B, 3402 sites); This site 41.5%.

See what an AI agent reads on this site: https://directindex.org/r/primocaffe.com.au/agent-view

## Businesses like Primo Caffe in Sydney cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Sydney cafes and bars | 2594 | 54% | 30% | 41.5% |
| Sites built with Shopify in Sydney cafes and bars | 197 | 46% | 21% | 41.5% |

The best of the sites built with Shopify in Sydney cafes and bars: Cafe Gusto (A 86.2%, https://directindex.org/r/cafegusto.com.au); Di Pacci Coffee Company (A 86.2%, https://directindex.org/r/dipacci.com.au); Lawn Cafe (A 86.2%, https://directindex.org/r/lawncafe.com.au); Sella Vinoteca (A 86.2%, https://directindex.org/r/sellavinoteca.com); Mrs. Fields Bakery Cafe Head Office (B 84.6%, https://directindex.org/r/mrsfields.com.au).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No menu or price list found; Structured data is incomplete), the score would be about 95.4%. That would be 25th of 2,594 in Sydney cafes and bars, up from 1765th.

## The direct record
What agents get for Primo Caffe, as JSON: https://directindex.org/api/direct/primocaffe.com.au
- Book: none on record
- Order: https://primocaffe.com.au/pages/delivery-shipping (own site; found by the scan of 2026-10-18, not yet tested)
- Menu: none on record
- Hours: none on record
- Phone: (02) 9757 1010
- Stable links that count: https://directindex.org/go/primocaffe.com.au/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 12 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/primocaffe.com.au/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/primocaffe.com.au/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=primocaffe.com.au&force=1