# Pretty & Pure: Agent-Direct Score D (43.5%)

Site: http://www.prettyandpure.ch
Report: https://directindex.org/r/prettyandpure.ch
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Pretty & Pure is hard for agents to use.

## Direct links
- Book directly: https://connect.shore.com/bookings/pretty-pure/services?locale=de&origin=standalone (through shore acting for the business)
- Phone: +41 44 370 30 64

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost' from marketplaces and directories instead. Add a page with services and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **The server turns AI crawlers away at the door.** (+6.7 points) Live fetches as GPTBot (http_403), ClaudeBot (http_403) were refused while a normal browser got the page. This is usually a hosting or firewall bot list the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BeautySalon",
  "name": "Pretty & Pure",
  "url": "http://www.prettyandpure.ch",
  "telephone": "+41 44 370 30 64",
  "email": "mail@prettyandpure.ch",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Stampfenbachstrasse 153",
    "postalCode": "8006",
    "addressLocality": "Zürich"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 47.3872921,
    "longitude": 8.5394883
  },
  "openingHours": "Mo 10:00-13:00; Tu-We,Su off; Th-Fr 13:00-18:00; Sa 11:00-16:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday"
      ],
      "opens": "10:00",
      "closes": "13:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Thursday",
        "Friday"
      ],
      "opens": "13:00",
      "closes": "18:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday"
      ],
      "opens": "11:00",
      "closes": "16:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://connect.shore.com/bookings/pretty-pure/services?locale=de&amp;origin=standalone",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Pretty & Pure

> beauty salon in Stampfenbachstrasse 153 8006 Zürich, Zurich hairdressers and beauty salons. Phone +41 44 370 30 64.

## Book or order directly

- Book: https://connect.shore.com/bookings/pretty-pure/services?locale=de&amp;origin=standalone (through shore acting for the business)

## Opening hours

Mo 10:00-13:00; Tu-We,Su off; Th-Fr 13:00-18:00; Sa 11:00-16:00

## About

- Website: http://www.prettyandpure.ch
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **Appointments through shore on your own domain.** No marketplace commission, and the guest stays yours.

## Where it stands
96 of 317 in Zurich hairdressers and beauty salons. Top 30% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 34% | yes |
| Publish the menu or price list as HTML | 13% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 81% | no |
| Structured data with address, phone and hours | 22% | no |
| Have an llms.txt | 25% | no |

Nearest places in the index: Black & White (F, 52 m, https://directindex.org/r/blackandwhite.ch); 7sette (F, 197 m, https://directindex.org/r/7sette.ch); Adami Coiffeur (F, 259 m, https://directindex.org/r/adami-coiffeur.ch); k6-hairstyling (F, 373 m, https://directindex.org/r/k6-hairstyling.ch); Hair Solutions (D, 401 m, https://directindex.org/r/hair-solutions.ch); Shahoo (D, 455 m, https://directindex.org/r/shahoo-coiffeur.ch); Firenze (F, 512 m, https://directindex.org/r/coiffure-firenze.ch); Orinad (F, 564 m, https://directindex.org/r/orinad.ch); BackAndBelly (C, 598 m, https://directindex.org/r/backandbelly.ch); Mes Beauty Coiffeur (C, 611 m, https://directindex.org/r/mesbeauty.ch).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with Jimdo 38% (0% A or B, 600 sites); Sites using Shore 62% (26% A or B, 50 sites); This site 43.5%.

See what an AI agent reads on this site: https://directindex.org/r/prettyandpure.ch/agent-view

## Businesses like Pretty & Pure in Zurich hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in Zurich hairdressers and beauty salons | 317 | 32% | 3% | 43.5% |
| Built with Jimdo in Zurich hairdressers and beauty salons | 6 | 32% | 0% | 43.5% |
| Using Shore in Zurich hairdressers and beauty salons | 3 | 56% | 0% | 43.5% |
| Built with Jimdo and using Shore in Zurich hairdressers and beauty salons | 1 | 44% | 0% | 43.5% |

The best of Built with Jimdo in Zurich hairdressers and beauty salons: Di Giorgio (F 34.3%, https://directindex.org/r/digiorgiolht.ch); Violet Nails (F 31.2%, https://directindex.org/r/violetnails.ch); Art Coiffure Kaiser (F 28.2%, https://directindex.org/r/art-coiffure.ch); Coiffeur HAIRzlich (F 28.2%, https://directindex.org/r/hairz-lich.ch); Habondia Beauty Lounge (F 25.1%, https://directindex.org/r/habondia.ch).

With the three fixes above (No structured data for the business; No price list of services found; The server turns AI crawlers away at the door) the score would be about 87.7%: first of 317 in Zurich hairdressers and beauty salons.

## The direct record
What agents get for Pretty & Pure, as JSON: https://directindex.org/api/direct/prettyandpure.ch
- Book: https://connect.shore.com/bookings/pretty-pure/services?locale=de&amp;origin=standalone (vendor on own site: Shore; found by the scan of 2026-10-14, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: Mo 10:00-13:00; Tu-We,Su off; Th-Fr 13:00-18:00; Sa 11:00-16:00 (closed now) (from OpenStreetMap)
- Phone: +41 44 370 30 64
- Stable links that count: https://directindex.org/go/prettyandpure.ch/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured
- Vendor terms for agents, Shore: Not stated. The terms say nothing about automated use, could not be read on the date given, or the vendor has not been researched yet.

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 18.3 | 25 |
| Readable | 0 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/prettyandpure.ch
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Deep report: https://directindex.org/r/prettyandpure.ch/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=prettyandpure.ch&force=1