# POPL: Agent-Direct Score C (55.8%)

Site: https://poplburger.com/
Report: https://directindex.org/r/poplburger.com
Scanned: 2026-10-14 (provisional: the action test and the assistant citation check pending)
POPL is partly visible to agents.

## Direct links
- Book: https://www.exploretock.com/popl-burger/ (through tock acting for the business)
- Menu: https://poplburger.com/dinner-menu/
- Phone: +4532963292

## What to fix first, by points
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **The server turns AI crawlers away at the door.** (+6.7 points) Live fetches as GPTBot (http_403), ClaudeBot (http_403) were refused while a normal browser got the page. This is usually a hosting or firewall bot list the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Ordering through an unrecognised third party.** (+5 points) Check that the provider keeps you as the merchant of record. Guide: https://directindex.org/guides/online-ordering-without-delivery-apps
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: what to paste

Structured data, one block in the page head:

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FastFoodRestaurant",
  "name": "POPL",
  "url": "https://poplburger.com/",
  "telephone": "+4532963292",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 55.6775778,
    "longitude": 12.5979202
  },
  "servesCuisine": [
    "burger"
  ],
  "acceptsReservations": "https://www.exploretock.com/popl-burger/",
  "hasMenu": "https://poplburger.com/dinner-menu/",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.exploretock.com/popl-burger/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt draft:

```
# POPL

> fast food restaurant (burger) in Copenhagen. Phone +4532963292.

## Book or order directly

- Book: https://www.exploretock.com/popl-burger/ (through tock acting for the business)
- Menu: https://poplburger.com/dinner-menu/

## About

- Website: https://poplburger.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **Menu or price list is an HTML page.** Agents can read items and prices directly.
- **Booking through tock on your own domain.** No marketplace commission, and the guest stays yours.

## Where it stands
Rank 539 of 1253 in Copenhagen (top 43%).

| What the top tenth does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 98% | yes |
| Publish the menu or price list as HTML | 96% | yes |
| Let AI crawlers in (no edge block, no robots.txt block) | 95% | no |
| Structured data with address, phone and hours | 42% | no |
| Have an llms.txt | 17% | no |

Nearest places with a similar menu: The Modern (D, 548 m, https://directindex.org/r/themodern.dk); NyhavnC (B, 561 m, https://directindex.org/r/nyhavnc.dk); Dandelion Burger (D, 989 m, https://directindex.org/r/dandelionburger.com); Bobs Burger (B, 998 m, https://directindex.org/r/bobs.nu); Gasoline Grill (B, 1018 m, https://directindex.org/r/gasolinegrill.com); SpiS (C, 1299 m, https://directindex.org/r/cafespis.dk); Sporvejen (C, 1410 m, https://directindex.org/r/sporvejen.dk); Max (D, 1583 m, https://directindex.org/r/max.dk); The MidWestern Diner (B, 1625 m, https://directindex.org/r/midwestern.dk); Fatty's (C, 1650 m, https://directindex.org/r/fattys.dk).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked and claimed businesses in each city index.

Against its peers: Sites built with WordPress average 57% (26% A or B, 35830 sites); Sites using Tock average 73% (59% A or B, 122 sites); this site 55.8%.

What an AI agent reads on this site: https://directindex.org/r/poplburger.com/agent-view

## Score breakdown
| Component | Points | Available |
|---|---|---|
| reachable | 18.3 | 25 |
| readable | 8 | 25 |
| actionable | 10 | 15 (action_test pending) |
| cited | 0 | 0 (probes pending) |

## Agent readiness (Cloudflare criteria)
Level 1 of 5: Basic Web Presence. Cloudflare's report: https://isitagentready.com/poplburger.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Methodology: https://directindex.org/methodology · Rescan: https://directindex.org/scan?url=poplburger.com&force=1