# Põhjala Brewery & Tap Room: Agent-Direct Score C (64.6%)

Site: https://pohjalabeer.com/taproom
Report: https://directindex.org/r/pohjalabeer.com
Scanned: 2026-10-24 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Põhjala Brewery & Tap Room is partly visible to agents.
An AI assistant can open Põhjala Brewery & Tap Room's website. It can read what Põhjala Brewery & Tap Room offers. It finds a way to book or order directly, through DinnerBooking.

## Direct links
- Book directly: https://book.dinnerbooking.com/ee/en-US/events/book/2051/2 (through dinnerbooking acting for the business)
- Menu: https://qr.pohjalabeer.com/index-en.html
- Phone: +372 5666 2800
- Address: Peetri 5 10411 Tallinn
- Hours, from OpenStreetMap: Tu-Th 12:00-24:00, Fr,Sa 12:00-01:00, Su 10:00-17:00; Mo off
- Its menu mentions: vegan options, vegetarian dishes
- Step-free access (OpenStreetMap)
- Prices: 3 prices on the site, the middle one €60.00
- Languages: English, Estonian

## Nearby, also direct
Places near Põhjala Brewery & Tap Room that take a booking or an order on their own website, with no marketplace in between.
- Lessner (280 m): https://directindex.org/r/lessner.ee
- Kohvik Vaffel (930 m): https://directindex.org/r/vaffel.ee

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (CafeOrCoffeeShop, BarOrPub or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **The footer says © 2011.** Visitors and assistants may read that year as the last time anyone looked after the site.
- **3 prices on the landing page, the middle one €60.00.** 

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BarOrPub",
  "name": "Põhjala Brewery & Tap Room",
  "url": "https://pohjalabeer.com/taproom",
  "telephone": "+372 5666 2800",
  "email": "taproom@pohjalabeer.com",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Peetri 5",
    "postalCode": "10411",
    "addressLocality": "Tallinn"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 59.4502108,
    "longitude": 24.7271596
  },
  "openingHours": "Tu-Th 12:00-24:00, Fr,Sa 12:00-01:00, Su 10:00-17:00; Mo off",
  "servesCuisine": [
    "burger",
    "grill"
  ],
  "acceptsReservations": "https://book.dinnerbooking.com/ee/en-US/events/book/2051/2",
  "hasMenu": "https://qr.pohjalabeer.com/index-en.html",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://book.dinnerbooking.com/ee/en-US/events/book/2051/2",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Põhjala Brewery & Tap Room

> bar or pub (burger, grill) in Peetri 5 10411 Tallinn, Tallinn cafes and bars. Phone +372 5666 2800.

## Book or order directly

- Book: https://book.dinnerbooking.com/ee/en-US/events/book/2051/2 (through dinnerbooking acting for the business)
- Menu: https://qr.pohjalabeer.com/index-en.html

## Opening hours

Tu-Th 12:00-24:00, Fr,Sa 12:00-01:00, Su 10:00-17:00; Mo off

## About

- Website: https://pohjalabeer.com/taproom
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Menu or price list is an HTML page.** Agents can read the items and prices.
- **Booking through dinnerbooking on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
28 of 120 in Tallinn cafes and bars. Top 23% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 83% | yes |
| Publish the menu or price list as HTML | 75% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes |
| Structured data with address, phone and hours | 33% | no |
| Have an llms.txt | 17% | no |

Nearest places in the index: Proto Kohvik (C, 246 m, https://directindex.org/r/prototehas.ee); Lessner (B, 279 m, https://directindex.org/r/lessner.ee); T35 - The Breakfast Club (D, 428 m, https://directindex.org/r/topellier.ee); Salt'sUp soolakohvik (D, 443 m, https://directindex.org/r/saltsup.com); Kiosk N 4 (F, 765 m, https://directindex.org/r/kioskkohvik.ee); Kohvik Vaffel (C, 931 m, https://directindex.org/r/vaffel.ee); Pelmen BJT Käsitöökohvik (C, 1098 m, https://directindex.org/r/pelmen.ee); Möku (F, 1100 m, https://directindex.org/r/moku.ee); Pudel (C, 1106 m, https://directindex.org/r/pudel.ee); Veg b12 (D, 1132 m, https://directindex.org/r/vegb12.ee).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites using DinnerBooking 71% (53% A or B, 279 sites); This site 64.6%.

See what an AI agent reads on this site: https://directindex.org/r/pohjalabeer.com/agent-view

## Businesses like Põhjala Brewery & Tap Room in Tallinn cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Tallinn cafes and bars | 120 | 50% | 13% | 64.6% |
| Sites using DinnerBooking in Tallinn cafes and bars | 3 | 70% | 33% | 64.6% |

The best of the businesses of the same kind in Tallinn cafes and bars: Hop&Hen (A 96.9%, https://directindex.org/r/hopandhen.co); Scotland Yard (A 92.3%, https://directindex.org/r/scotlandyard.ee); Lapsi-Lopsi (A 86.2%, https://directindex.org/r/lapsilopsi.ee); Kohvik Sõprus (B 84.6%, https://directindex.org/r/sopruskohvik.ee); Nurri Kassikohvik (B 84.6%, https://directindex.org/r/nurri.ee).

With the fix above (No structured data for the business), the score would be about 87.7%. That would be 3rd of 120 in Tallinn cafes and bars, up from 28th.

## The direct record
What agents get for Põhjala Brewery & Tap Room, as JSON: https://directindex.org/api/direct/pohjalabeer.com
- Book: https://book.dinnerbooking.com/ee/en-US/events/book/2051/2 (vendor on own site: DinnerBooking; found by the scan of 2026-10-24, not yet tested)
- Order: none on record
- Menu: https://qr.pohjalabeer.com/index-en.html (html_page; from the scan)
- Hours: Tu-Th 12:00-24:00, Fr,Sa 12:00-01:00, Su 10:00-17:00; Mo off (from OpenStreetMap)
- Phone: +372 5666 2800
- Stable links that count: https://directindex.org/go/pohjalabeer.com/book, https://directindex.org/go/pohjalabeer.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, DinnerBooking: Not stated. DinnerBooking's terms of use say nothing about bots, automated access or automated booking; copying content or deep-linking needs written permission, and API access goes to partners on request. Read 2026-10-15: https://terms.dinnerbooking.com/en-us/terms/

Found one hop past the home page: menu page /index-en.html: almost no text without JavaScript.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 7 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/pohjalabeer.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: yes
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/pohjalabeer.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/pohjalabeer.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=pohjalabeer.com&force=1