# 파파존스 (PAPA JOHN'S): Agent-Direct Score F (33.8%)

Site: http://www.pji.co.kr
Report: https://directindex.org/r/pji.co.kr
Scanned: 2026-10-22 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
파파존스 (PAPA JOHN'S) is largely invisible to agents.
AI assistants can't open 파파존스 (PAPA JOHN'S)'s website, so they go by what other sites say about it.

## Direct links
- Order directly: https://www.pji.co.kr/delivery-way/delivery (on the business's own site)
- Menu: https://www.pji.co.kr/menu/pizza
- Phone: 02-3665-8161
- Address: 강서구 공항대로 441, 157-842, 서울특별시

## Nearby, also direct
Places near 파파존스 (PAPA JOHN'S) that take a booking or an order on their own website, with no marketplace in between.
- 수상한 포차 강서구청점 (1.1 km): https://directindex.org/r/susanghan.kr

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (http_403). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant

## What the site tells visitors (Measured, not scored)
- **The footer says © 2020.** Visitors and assistants may read that year as the last time anyone looked after the site. In Seoul, 38% of comparable sites that show a year say 2025 or later.
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Seoul, 8.4% of comparable sites declare one.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "파파존스 (PAPA JOHN'S)",
  "url": "http://www.pji.co.kr",
  "telephone": "02-3665-8161",
  "address": "강서구 공항대로 441, 157-842, 서울특별시",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 37.5520833914002,
    "longitude": 126.86327900567616
  },
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.pji.co.kr/delivery-way/delivery",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **Menu or price list is an HTML page.** Agents can read the items and prices.
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
783 of 1506 in Seoul. Top 52% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 77% | yes |
| Publish the menu or price list as HTML | 64% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 74% | no |
| Structured data with address, phone and hours | 4% | no |
| Have an llms.txt | 24% | no |

Nearest places in the index: 매반생면 (F, 748 m, https://directindex.org/r/maeban.co.kr); 가막골흑염소 (F, 1005 m, https://directindex.org/r/smartadmarket.com); 엘레나가든 홈플러스 강서점 (F, 1031 m, https://directindex.org/r/gnckorea.co.kr); 효자동 설렁탕 (D, 1081 m, https://directindex.org/r/xn--2q1bw2fq3j3tgdpmqpi.com); 수상한 포차 강서구청점 (C, 1103 m, https://directindex.org/r/susanghan.kr); 석암생소금구이 (F, 1217 m, https://directindex.org/r/seokam.com); EAT PIZZA (C, 1217 m, https://directindex.org/r/eatpizza.co.kr); 백제원 (F, 1435 m, https://directindex.org/r/didimworld.com); 네오피자 (F, 1591 m, https://directindex.org/r/neopizza.co.kr); 짬뽕늬우스 가양역점 (F, 1613 m, https://directindex.org/r/cpnews.co.kr).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask: "Best pizza delivered to where I'm staying, right now." (ChatGPT)


See what an AI agent reads on this site: https://directindex.org/r/pji.co.kr/agent-view

## Named by ChatGPT for "Best pizza delivered to where I'm staying, right now" in Seoul, October 2026
- "Best pizza delivered to where I'm staying, right now." (2026-10-23): ChatGPT with a link to this site. https://directindex.org/city/seoul/recommended/pizza-delivery
Named by 1 of 2 assistants asked. Badge: https://directindex.org/badge/named/pji.co.kr.svg

## Businesses like 파파존스 (PAPA JOHN'S) in Seoul

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Seoul | 1506 | 34% | 3% | 33.8% |

The best of the businesses of the same kind in Seoul: 버거파크 (A 95.4%, https://directindex.org/r/burgerpark.co.kr); Bruxie (A 90.8%, https://directindex.org/r/bruxie.com); Tap Public (A 90.8%, https://directindex.org/r/tappublic.com); 아벤티움 (A 90.8%, https://directindex.org/r/aventium.co.kr); 마히나 비건 테이블 (A 90%, https://directindex.org/r/mahinavegan.com).

With the two fixes above (The site turns away every visitor that isn't a browser, AI agents included; No structured data for the business), the score would be about 95.4%, which would be first of 1,506 in Seoul.

## The direct record
What agents get for 파파존스 (PAPA JOHN'S), as JSON: https://directindex.org/api/direct/pji.co.kr
- Book: none on record
- Order: https://www.pji.co.kr/delivery-way/delivery (own site; found by the scan of 2026-10-22, not yet tested)
- Menu: https://www.pji.co.kr/menu/pizza (html_page; from the scan)
- Hours: none on record
- Phone: 02-3665-8161
- Stable links that count: https://directindex.org/go/pji.co.kr/order, https://directindex.org/go/pji.co.kr/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got http_403); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 7 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/pji.co.kr/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/pji.co.kr/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=pji.co.kr&force=1