# Pizzeria Pellone: Agent-Direct Score A (90.8%)

Site: https://www.pizzeriapellone.com/
Report: https://directindex.org/r/pizzeriapellone.com
Scanned: 2026-10-24 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Pizzeria Pellone is ready for agents.
An AI assistant can open Pizzeria Pellone's website. It can read what Pizzeria Pellone offers. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://www.pizzeriapellone.com/reservations (on the business's own site)
- Order directly: https://mylightspeed.app/GWZBJLUL/1669135960376387/menu (through lightspeed acting for the business)
- Menu: https://www.pizzeriapellone.com/menu
- Phone: 02033408380
- Address: Lavender Hill 42 SW11 5RL London

## Nearby, also direct
Places near Pizzeria Pellone that take a booking or an order on their own website, with no marketplace in between.
- Putt In The Park Café (1.2 km): https://directindex.org/r/puttinthepark.com
- Flour to the People (1.2 km): https://directindex.org/r/flour2people.co.uk
- 500 Degrees (1.3 km): https://directindex.org/r/500degreesbrixton.co.uk
- Lievito madre (1.3 km): https://directindex.org/r/lievitomadre.co.uk
- Pizza Inn (1.3 km): https://directindex.org/r/pizzainn.com

## What to fix first
- **Structured data is incomplete.** (+3 points) Missing: opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Pizzeria Pellone",
  "url": "https://www.pizzeriapellone.com/",
  "telephone": "02033408380",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Lavender Hill 42",
    "postalCode": "SW11 5RL",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.4662884,
    "longitude": -0.1528428
  },
  "servesCuisine": [
    "pizza"
  ],
  "acceptsReservations": "https://www.pizzeriapellone.com/reservations",
  "hasMenu": "https://www.pizzeriapellone.com/menu",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.pizzeriapellone.com/reservations",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://mylightspeed.app/GWZBJLUL/1669135960376387/menu",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (LocalBusiness).** address, phone
- **Menu or price list is an HTML page.** Agents can read the items and prices.
- **Booking on your own site.** Agents can book without going through a marketplace.
- **Ordering through lightspeed on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
612 of 8985 in London. Top 7% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 87% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 94% | yes |
| Structured data with address, phone and hours | 63% | no |
| Have an llms.txt | 36% | yes |

Nearest places with a similar menu: Joe Public (D, 1113 m, https://directindex.org/r/joepublicpizza.com); Putt In The Park Café (B, 1224 m, https://directindex.org/r/puttinthepark.com); Flour to the People (B, 1240 m, https://directindex.org/r/flour2people.co.uk); Pizza Valley (F, 1264 m, https://directindex.org/r/pizzavalley.co.uk); 500 Degrees (B, 1287 m, https://directindex.org/r/500degreesbrixton.co.uk); Lievito madre (A, 1299 m, https://directindex.org/r/lievitomadre.co.uk); Pizza Inn (B, 1321 m, https://directindex.org/r/pizzainn.com); Pizzeria on the Green (B, 1461 m, https://directindex.org/r/pizzeriaonthegreen.co.uk); The Oak SW11 (F, 1747 m, https://directindex.org/r/theoaksw11.com); Fabrizio 2go (D, 1792 m, https://directindex.org/r/fabrizio2go.co.uk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 13 everyday questions about London and named 66 places. Pizzeria Pellone wasn't one of them. See who was named: https://directindex.org/city/london/recommended


Compared with its peers: Sites built with Wix 54% (31% A or B, 42583 sites); Sites using Lightspeed 71% (53% A or B, 260 sites); This site 90.8%.

See what an AI agent reads on this site: https://directindex.org/r/pizzeriapellone.com/agent-view

## Businesses like Pizzeria Pellone in London

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London | 8985 | 54% | 36% | 90.8% |
| Sites built with Wix in London | 692 | 70% | 54% | 90.8% |
| Sites using Lightspeed in London | 11 | 76% | 55% | 90.8% |
| Sites built with Wix and using Lightspeed in London | 2 | 91% | 100% | 90.8% |

The best of the sites using Lightspeed in London: East Lane (A 100%, https://directindex.org/r/eastlane.uk); Salt's Smokehouse (A 100%, https://directindex.org/r/saltsmokehouse.com); Maido (A 90.8%, https://directindex.org/r/maidosushi.com); Hummus Bar Hendon (B 73.8%, https://directindex.org/r/hummusbar.co.uk); Wok & Spice (B 73.8%, https://directindex.org/r/wokandspice.co.uk).

With the fix above (Structured data is incomplete), the score would be about 95.4%. That would be 187th of 8,985 in London, up from 612th.

## The direct record
What agents get for Pizzeria Pellone, as JSON: https://directindex.org/api/direct/pizzeriapellone.com
- Book: https://www.pizzeriapellone.com/reservations (own site; found by the scan of 2026-10-24, not yet tested)
- Order: https://mylightspeed.app/GWZBJLUL/1669135960376387/menu (vendor on own site: Lightspeed; found by the scan of 2026-10-24, not yet tested)
- Menu: https://www.pizzeriapellone.com/menu (html_page; from the scan)
- Hours: none on record
- Phone: 02033408380
- Stable links that count: https://directindex.org/go/pizzeriapellone.com/book, https://directindex.org/go/pizzeriapellone.com/order, https://directindex.org/go/pizzeriapellone.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): yes
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 19 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/pizzeriapellone.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/pizzeriapellone.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/pizzeriapellone.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=pizzeriapellone.com&force=1