# Pizzarella: Agent-Direct Score F (27.4%)

Site: http://pizzarella.com.br
Report: https://directindex.org/r/pizzarella.com.br
Scanned: 2026-10-24 (Provisional, with the action test still to come. The hatched part of the bar isn't measured yet.)
Pizzarella is largely invisible to agents.
An AI assistant can open Pizzarella's website. It can't find a menu or price list, so it answers from other sites. It can't find a link to book or order online.

## Direct links
- Phone: +55 31 3292-3000
- Address: Avenida Olegário Maciel 2280 Belo Horizonte

## Nearby, also direct
Places near Pizzarella that take a booking or an order on their own website, with no marketplace in between.
- Restaurante Casa da China (840 m): https://directindex.org/r/ifood.com.br
- Eddie Fine Burguer (890 m): https://directindex.org/r/eddieburger.com.br
- Pizzaria Seu Gomes (1.1 km): https://directindex.org/r/seugomes.com

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No booking or ordering link on the website.** (+15 points) There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No working HTTPS.** (+3 points) The page is only served over plain http. Browsers and agents rank it lower or refuse it.
- **Almost no text without JavaScript.** (+2 points) Crawlers that don't run scripts see an empty page. Put the menu, hours and address in plain HTML. Guide: https://directindex.org/guides/website-blank-without-javascript
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Pizzarella",
  "url": "http://pizzarella.com.br",
  "telephone": "+55 31 3292-3000",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Avenida Olegário Maciel 2280",
    "addressLocality": "Belo Horizonte",
    "addressCountry": "BR"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -19.9339732,
    "longitude": -43.9484406
  },
  "servesCuisine": [
    "pizza"
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Pizzarella

> restaurant (pizza) in Avenida Olegário Maciel 2280 Belo Horizonte, Belo Horizonte. Phone +55 31 3292-3000.

## About

- Website: http://pizzarella.com.br
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.

## Where it stands
26 of 36 in Belo Horizonte. Top 72% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 70% | no |
| Publish the menu or price list as HTML | 70% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes |
| Structured data with address, phone and hours | 0% | no |
| Have an llms.txt | 40% | no |

Nearest places in the index: China in Box (C, 414 m, https://directindex.org/r/chinainbox.com.br); Isto e aQuilo (B, 435 m, https://directindex.org/r/istoeaquilo.com.br); Pizzaria Olegário (Lourdes) (C, 500 m, https://directindex.org/r/pizzariaolegario.com.br); Restaurante Casa da China (C, 843 m, https://directindex.org/r/ifood.com.br); Eddie Fine Burguer (B, 886 m, https://directindex.org/r/eddieburger.com.br); Pizzaria Seu Gomes (C, 1072 m, https://directindex.org/r/seugomes.com); Café com Letras (C, 1182 m, https://directindex.org/r/cafecomletras.com.br); Casa dos Contos (D, 1755 m, https://directindex.org/r/restaurantecasadoscontos.com.br); Rapidogs (F, 1764 m, https://directindex.org/r/rapidogs.com); Domino's (F, 1888 m, https://directindex.org/r/dominos.com.br).

## What assistants answer
Asked on 2026-10-27 with web search on. 17% of the answers pointed to the business's own site or to a vendor working for it. That share is the Cited part of the score.
| Assistant | Official website? | Where to book? | Where to order? |
|---|---|---|---|
| ChatGPT | other site: pizzarellasaobento.com.br | other site: pizzarellasaobento.com.br | other site: pizzarellasaobento.com.br |
| Gemini | own site | directory: restaurantguru | directory: google_maps |

The assistants were asked 22 everyday questions about Belo Horizonte and named 93 places. Pizzarella wasn't one of them. See who was named: https://directindex.org/city/belo-horizonte/recommended


**What ChatGPT said, Official website? (2026-10-27):** https://pizzarellasaobento.com.br/ (pizzarellasaobento.com.br (https://pizzarellasaobento.com.br/?utmsource=openai))

**What ChatGPT said, Where to book? (2026-10-27):** I couldn’t find an online table-booking page for Pizzarella in Belo Horizonte. Its website is here: https://pizzarellasaobento.com.br/ — you can contact the São Bento location at +55 31 3344-2200 to reserve. (pizzarellasaobento.com.br (https://pizzarellasaobento.com.br/))

**What ChatGPT said, Where to order? (2026-10-27):** Order online through Pizzarella’s São Bento website: https://pizzarellasaobento.com.br/ (pizzarellasaobento.com.br (https://pizzarellasaobento.com.br/?utmsource=openai))

**What Gemini said, Official website? (2026-10-27):** The official website for Pizzarella, a restaurant in Belo Horizonte, Brazil, appears to be its delivery and ordering platform. You can find their official delivery website here: https://www.pizzarella.com.br (https://www.pizzarella.com.br)

**What Gemini said, Where to book? (2026-10-27):** I couldn't find a direct online booking link for Pizzarella in Belo Horizonte, Brazil, through the search results. While several platforms provide information about the restaurant, including its menu and delivery options, none offer a specific online table reservation system. Instead, the search results suggest that you might need to contact the restaurant directly for reservations. You can try the following:…

**What Gemini said, Where to order? (2026-10-27):** To order food online from Pizzarella in Belo Horizonte, Brazil, you can use the following link: Pizzarella — Pizzaria em Santo Agostinho, Belo Horizonte (https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQGIugMeQlCqKSmBRbwr3tTu3Dv3z50hxzCYtp44DA31gkuhCjXm4VeP-NytEdAvyTk3M3BE-Ytcp5kH5usHQkgMw5s-nKfU9md7juk729Pxo2bvmVuJajLCozg9vsdCcaKI0-ZteaGj3yKbdDeWTjTcOMa43d6g-ktQXwgqi65sggy19) This link is for…

See what an AI agent reads on this site: https://directindex.org/r/pizzarella.com.br/agent-view

## Why the assistants send people elsewhere
Why (2026-10-27): Because the site lacks booking and ordering features, structured data, and readable text without JavaScript, ChatGPT directed users to pizzarellasaobento.com.br while Gemini routed them to Restaurant Guru and Google Maps.

## Businesses like Pizzarella in Belo Horizonte

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Belo Horizonte | 36 | 41% | 17% | 27.4% |

The best of the businesses of the same kind in Belo Horizonte: Sushi Japa (B 84.4%, https://directindex.org/r/sushijapa.com.br); Picco SkyBar and Food (B 83.1%, https://directindex.org/r/picco.com.br); Eddie Fine Burguer (B 80%, https://directindex.org/r/eddieburger.com.br); Meatz Burger N'Beer (B 80%, https://directindex.org/r/meatzburger.com); Chopp da Fábrica Pampulha (B 71.4%, https://directindex.org/r/choppdafabrica.com.br).

With the three fixes above (No structured data for the business; No booking or ordering link on the website; No menu or price list found), the score would be about 70.9%. That would be 6th of 36 in Belo Horizonte, up from 26th.

## The direct record
What agents get for Pizzarella, as JSON: https://directindex.org/api/direct/pizzarella.com.br
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +55 31 3292-3000

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 20 | 25 |
| Readable | 0 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 3.3 | 20 |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/pizzarella.com.br
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: no (how: https://isitagentready.com/.well-known/agent-skills/sitemap/SKILL.md)
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/pizzarella.com.br/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/pizzarella.com.br/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=pizzarella.com.br&force=1
