# Pizza Chef: Agent-Direct Score F (35.4%)

Site: http://www.pizzaontheroad.eu/serata-crunch-da-barred-e-pizzachef
Report: https://directindex.org/r/pizzaontheroad.eu
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Pizza Chef is largely invisible to agents.
AI assistants can't open Pizza Chef's website, so they go by what other sites say about it.

## Direct links
- Order directly: https://www.pizzaontheroad.eu/tag/delivery/ (on the business's own site)
- Address: Via Clelia 63/a 00181 Roma

## Nearby, also direct
Places near Pizza Chef that take a booking or an order on their own website, with no marketplace in between.
- Kebabi Pizza (370 m): https://directindex.org/r/wixsite.com
- Sacco (480 m): https://directindex.org/r/ristorantesacco.it

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (http_403). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## What the site tells visitors (Measured, not scored)
- **The footer says © 2022.** Visitors and assistants may read that year as the last time anyone looked after the site. In Rome, 58% of comparable sites that show a year say 2025 or later.
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Rome, 24% of comparable sites declare one.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FastFoodRestaurant",
  "name": "Pizza Chef",
  "url": "http://www.pizzaontheroad.eu/serata-crunch-da-barred-e-pizzachef",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Via Clelia 63/a",
    "postalCode": "00181",
    "addressLocality": "Roma"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 41.8751472,
    "longitude": 12.5272144
  },
  "servesCuisine": [
    "pizza"
  ],
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.pizzaontheroad.eu/tag/delivery/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **Structured data found (Organization).** no address, phone or hours in it
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
2399 of 3112 in Rome. Top 77% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 95% | yes |
| Publish the menu or price list as HTML | 86% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 91% | no |
| Structured data with address, phone and hours | 34% | no |
| Have an llms.txt | 28% | no |

Nearest places with a similar menu: La vera Napoli (D, 196 m, https://directindex.org/r/pizzerialaveranapoli.it); Pizza al volo Pizza a casa (F, 224 m, https://directindex.org/r/pizzaalvolo.it); La casa del supplì (C, 241 m, https://directindex.org/r/lacasadelsuppli.it); Kebabi Pizza (D, 370 m, https://directindex.org/r/wixsite.com); Fantasie Napoletane (D, 390 m, https://directindex.org/r/fantasienapoletane.it); Sacco (A, 477 m, https://directindex.org/r/ristorantesacco.it); C'era una volta (D, 497 m, https://directindex.org/r/pizzeriaceraunavolta.it); Pizza Jet (F, 541 m, https://directindex.org/r/pizzaburgerjet.it); Meh! Panzerotti & Friends (C, 560 m, https://directindex.org/r/vienidameh.it); Pizzadí di Flavio e Valeria (C, 629 m, https://directindex.org/r/pizzadidiflavioevaleria.it).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 30 everyday questions about Rome and named 128 places. Pizza Chef wasn't one of them. See who was named: https://directindex.org/city/rome/recommended


Compared with its peers: Sites built with WordPress 55% (25% A or B, 236086 sites); This site 35.4%.

See what an AI agent reads on this site: https://directindex.org/r/pizzaontheroad.eu/agent-view

## Businesses like Pizza Chef in Rome

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Rome | 3112 | 51% | 25% | 35.4% |
| Sites built with WordPress in Rome | 1562 | 61% | 34% | 35.4% |

The best of the sites built with WordPress in Rome: Ai Bozzi (A 100%, https://directindex.org/r/aibozzi.it); All'oro (A 100%, https://directindex.org/r/ristorantealloro.it); Dim Sum 10 Ristorante Cinese (A 100%, https://directindex.org/r/dimsum10roma.it); Gradisca (A 100%, https://directindex.org/r/gradiscaroma.it); Gusto (A 100%, https://directindex.org/r/gusto.it).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; Structured data is incomplete; No menu or price list found), the score would be about 95.4%. That would be 31st of 3,112 in Rome, up from 2399th.

## The direct record
What agents get for Pizza Chef, as JSON: https://directindex.org/api/direct/pizzaontheroad.eu
- Book: none on record
- Order: https://www.pizzaontheroad.eu/tag/delivery/ (own site; found by the scan of 2026-10-21, not yet tested)
- Menu: none on record
- Hours: none on record
- Phone: none on record
- Stable links that count: https://directindex.org/go/pizzaontheroad.eu/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got http_403); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 8 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/pizzaontheroad.eu/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/pizzaontheroad.eu/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=pizzaontheroad.eu&force=1