# Pizza on 40th: Agent-Direct Score D (53.8%) Site: http://pizzaon40th.com/ Report: https://directindex.org/r/pizzaon40th.com Scanned: 2026-10-24 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) Pizza on 40th is hard for agents to use. An AI assistant can open Pizza on 40th's website. What Pizza on 40th offers is in a PDF or an image, and assistants read those badly. It finds a way to book or order directly, through DoorDash Storefront. ## Direct links - Order directly: https://order.online/store/pizza-on-40th-e-indian-school-rd-2404220?hideModal=true&pickup=true (through doordash_storefront acting for the business) - Phone: +16025953003 - Address: 3937 E Indian School Rd, 85018-5236, Phoenix ## Nearby, also direct Places near Pizza on 40th that take a booking or an order on their own website, with no marketplace in between. - My Slice of Pie (520 m): https://directindex.org/r/mysliceofthepiepizzeria.com - Gino's East (700 m): https://directindex.org/r/ginoseast.com - Pizza To The Rescue (2.8 km): https://directindex.org/r/pizzatotherescuephx.com - Di Vito's Pizza (2.8 km): https://directindex.org/r/divitospizzaaz.com - Lou Malnati's Pizzeria (3.3 km): https://directindex.org/r/loumalnatis.com ## What to fix first - **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant - **Menu or price list is an image.** (+6 points) Agents can't read it. Publish it as text. Guide: https://directindex.org/guides/menu-pdf-ai - **Almost no text without JavaScript.** (+2 points) Crawlers that don't run scripts see an empty page. Put the menu, hours and address in plain HTML. Guide: https://directindex.org/guides/website-blank-without-javascript - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # Pizza on 40th > local business (pizza) in 3937 E Indian School Rd, 85018-5236, Phoenix, Phoenix. Phone +16025953003. ## Book or order directly - Order: https://order.online/store/pizza-on-40th-e-indian-school-rd-2404220?hideModal=true&pickup=true (through doordash_storefront acting for the business) - Menu: https://www.pizzaon40th.com/images/full-menu.jpeg ## About - Website: http://pizzaon40th.com/ - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed. - **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response. - **Ordering through doordash_storefront on your own domain.** There's no marketplace commission, and the customer stays yours. ## Where it stands 751 of 1387 in Phoenix. Top 54% of the sites scanned in this index. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 100% | yes | | Publish the menu or price list as HTML | 91% | no | | Let AI crawlers in (no block at the server or in robots.txt) | 96% | yes | | Structured data with address, phone and hours | 67% | no | | Have an llms.txt | 48% | no | Nearest places with a similar menu: My Slice of Pie (C, 523 m, https://directindex.org/r/mysliceofthepiepizzeria.com); Gino's East (B, 699 m, https://directindex.org/r/ginoseast.com); Mr. Moto Pizza (C, 1716 m, https://directindex.org/r/mrmotopizza.com); Pizza To The Rescue (B, 2785 m, https://directindex.org/r/pizzatotherescuephx.com); Di Vito's Pizza (A, 2836 m, https://directindex.org/r/divitospizzaaz.com); Sarpino's Pizzeria (D, 3031 m, https://directindex.org/r/sarpinos.com); Lou Malnati's Pizzeria (B, 3326 m, https://directindex.org/r/loumalnatis.com); Red Devil Italian Restaurant & Pizzeria (B, 3635 m, https://directindex.org/r/reddevilrestaurant.com); Arizona Authentic Pizza (A, 4307 m, https://directindex.org/r/arizonaauthenticpizza.com). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. The assistants were asked 22 everyday questions about Phoenix and named 142 places. Pizza on 40th wasn't one of them. See who was named: https://directindex.org/city/phoenix/recommended Compared with its peers: Sites using DoorDash Storefront 70% (58% A or B, 2547 sites); This site 53.8%. See what an AI agent reads on this site: https://directindex.org/r/pizzaon40th.com/agent-view ## Businesses like Pizza on 40th in Phoenix | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Businesses of the same kind in Phoenix | 1387 | 52% | 34% | 53.8% | | Sites using DoorDash Storefront in Phoenix | 51 | 69% | 51% | 53.8% | The best of the sites using DoorDash Storefront in Phoenix: Backyard Taco - Laveen (A 100%, https://directindex.org/r/backyardtaco.com); El Jefe Tacos & Sushi (A 96.9%, https://directindex.org/r/eljefetacos.com); La Salsa Tacos de Canasta (A 95.4%, https://directindex.org/r/lasalsa-az.com); Saigon Bistro Camelback (A 95.4%, https://directindex.org/r/saigonbistroaz.com); The Porch (A 95.4%, https://directindex.org/r/porchrestaurants.com). With the three fixes above (No structured data for the business; Menu or price list is an image; Almost no text without JavaScript), the score would be about 87.7%. That would be 149th of 1,387 in Phoenix, up from 751st. ## The direct record What agents get for Pizza on 40th, as JSON: https://directindex.org/api/direct/pizzaon40th.com - Book: none on record - Order: https://order.online/store/pizza-on-40th-e-indian-school-rd-2404220?hideModal=true&pickup=true (vendor on own site: DoorDash Storefront; found by the scan of 2026-10-24, not yet tested) - Menu: https://www.pizzaon40th.com/images/full-menu.jpeg (image; from the scan) - Hours: none on record - Phone: +16025953003 - Stable links that count: https://directindex.org/go/pizzaon40th.com/order, https://directindex.org/go/pizzaon40th.com/menu ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no - Vendor terms for agents, DoorDash Storefront: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet. ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 23 | 25 | | Readable | 2 | 25 | | Actionable | 10 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/pizzaon40th.com - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: no (how: https://isitagentready.com/.well-known/agent-skills/sitemap/SKILL.md) - AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md) - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: no Keep watching this business (https://directindex.org/r/pizzaon40th.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/pizzaon40th.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology ยท Rescan now: https://directindex.org/scan?url=pizzaon40th.com&force=1