# Pips Pizza: Agent-Direct Score F (0%)

Site: http://www.pips.dk
Report: https://directindex.org/r/pips.dk
Scanned: 2026-10-20 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Pips Pizza is largely invisible to agents.
AI assistants can't open Pips Pizza's website, so they go by what other sites say about it.

## Direct links
- Phone: 31 32 32 41
- Address: NORDRE STRANDVEJ 26, 8240, RISSKOV

## Nearby, also direct
Places near Pips Pizza that take a booking or an order on their own website, with no marketplace in between.
- Surdejspizzeria | La Casa di Antonio (870 m): https://directindex.org/r/surdejspizzeria.dk
- Vejlby Pizzabar (1.7 km): https://directindex.org/r/vejlby-pizza.dk
- Melværk (1.8 km): https://directindex.org/r/melvaerk.dk
- Da Michele Pizzeria (1.9 km): https://directindex.org/r/da-michele.dk
- Nova Burger (2.6 km): https://directindex.org/r/novaburger.dk

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (TimeoutError: The operation was aborted due to timeout). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No booking or ordering link on the website.** (+15 points) There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## What the site tells visitors (Measured, not scored)
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Aarhus, 15% of comparable sites declare one.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Pips Pizza",
  "url": "http://www.pips.dk",
  "telephone": "31 32 32 41",
  "address": "NORDRE STRANDVEJ 26, 8240, RISSKOV",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 56.1922657,
    "longitude": 10.2422393
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.

## Where it stands
488 of 495 in Aarhus. Top 99% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 98% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 96% | no |
| Structured data with address, phone and hours | 31% | no |
| Have an llms.txt | 14% | no |

Nearest places with a similar menu: Risskov Pizza (D, 549 m, https://directindex.org/r/risskovpizza.dk); Surdejspizzeria | La Casa di Antonio (B, 871 m, https://directindex.org/r/surdejspizzeria.dk); Ild Pizza (F, 1338 m, https://directindex.org/r/ild.pizza); Liberta Restaurant og Pizzaria (D, 1637 m, https://directindex.org/r/liberta-pizzaria.dk); Vejlby Pizzabar (C, 1735 m, https://directindex.org/r/vejlby-pizza.dk); Melværk (B, 1826 m, https://directindex.org/r/melvaerk.dk); Da Michele Pizzeria (C, 1859 m, https://directindex.org/r/da-michele.dk); Nova Burger (B, 2618 m, https://directindex.org/r/novaburger.dk); Super pizza grill house (B, 2627 m, https://directindex.org/r/superpizza.dk); Markus Pizzaria (B, 2695 m, https://directindex.org/r/markuspizzaria.dk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Aarhus and named 62 places. Pips Pizza wasn't one of them. See who was named: https://directindex.org/city/aarhus/recommended


Compared with its peers: Sites built with GoDaddy Website Builder 36% (10% A or B, 3161 sites); This site 0%.

See what an AI agent reads on this site: https://directindex.org/r/pips.dk/agent-view

## Businesses like Pips Pizza in Aarhus

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Aarhus | 495 | 60% | 41% | 0% |
| Sites built with GoDaddy Website Builder in Aarhus | 2 | 13% | 0% | 0% |

The best of the businesses of the same kind in Aarhus: Asia Restaurant Aarhus (A 100%, https://directindex.org/r/asia-restaurant.dk); Canotto (A 100%, https://directindex.org/r/canotto.dk); Halibut Bistro (A 100%, https://directindex.org/r/halibutbistro.dk); Socios (A 100%, https://directindex.org/r/lossocios.dk); Wok This Way (A 100%, https://directindex.org/r/wokthisway.dk).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No structured data for the business; No booking or ordering link on the website), the score would be about 84.6%. That would be 51st of 495 in Aarhus, up from 488th.

## The direct record
What agents get for Pips Pizza, as JSON: https://directindex.org/api/direct/pips.dk
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: 31 32 32 41

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got TimeoutError: The operation was aborted due to timeout); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 0 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/pips.dk/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/pips.dk/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=pips.dk&force=1