# Piezzetta Pizza Kitchen: Agent-Direct Score B (72.3%)

Site: http://www.piezzetta.com/
Report: https://directindex.org/r/piezzetta.com
Scanned: 2026-11-13 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Piezzetta Pizza Kitchen is mostly ready for agents.
An AI assistant can open Piezzetta Pizza Kitchen's website. What Piezzetta Pizza Kitchen offers is in a PDF or an image, and assistants read those badly. It finds a way to book or order directly, through ChowNow.

## Direct links
- Order directly: https://order.chownow.com/order/42001/locations?add_cn_ordering_class=true (through chownow acting for the business)
- Menu: http://www.piezzetta.com/s/combined-menu-20201.pdf
- Phone: +14439314265
- Address: 1525 Russell St, Baltimore 21230
- Hours, from piezzetta.com: Mon–Sun 09:00–05:00

## Nearby, also direct
Places near Piezzetta Pizza Kitchen that take a booking or an order on their own website, with no marketplace in between.
- Pizza di Joey (1.2 km): https://directindex.org/r/pizzadijoey.com
- Locals Only (1.3 km): https://directindex.org/r/localsonlybaltimore.com
- Pizza Harbor (1.4 km): https://directindex.org/r/pizza-harbor.com
- TinyBrickOven (1.4 km): https://directindex.org/r/tinybrickoven.com
- Hersh's (1.5 km): https://directindex.org/r/hershs.com

## What to fix first
- **Structured data is incomplete.** (+4 points) Missing: address, telephone. Guide: https://directindex.org/guides/structured-data-restaurant
- **No working HTTPS.** (+3 points) The page is only served over plain http. Browsers and agents rank it lower or refuse it.
- **Menu or price list is a PDF.** (+3 points) Most agents skip PDFs or read them badly. Publish it as an HTML page and keep the PDF as a download. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Piezzetta Pizza Kitchen",
  "url": "http://www.piezzetta.com/",
  "telephone": "+14439314265",
  "address": "1525 Russell St, Baltimore 21230",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 39.2733403554679,
    "longitude": -76.62750899791719
  },
  "openingHours": "Mo-Su 09:00-05:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday",
        "Saturday",
        "Sunday"
      ],
      "opens": "09:00",
      "closes": "05:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://order.chownow.com/order/42001/locations?add_cn_ordering_class=true",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Piezzetta Pizza Kitchen

> local business (pizza) in 1525 Russell St, Baltimore 21230, Baltimore. Phone +14439314265.

## Book or order directly

- Order: https://order.chownow.com/order/42001/locations?add_cn_ordering_class=true (through chownow acting for the business)
- Menu: http://www.piezzetta.com/s/combined-menu-20201.pdf

## Opening hours

Mo-Su 09:00-05:00

## About

- Website: http://www.piezzetta.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (LocalBusiness).** opening hours
- **Ordering through chownow on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
302 of 873 in Baltimore. Top 35% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 90% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 92% | yes |
| Structured data with address, phone and hours | 65% | no |
| Have an llms.txt | 34% | no |

Nearest places with a similar menu: PIZZA MASTER (B, 1099 m, https://directindex.org/r/orderpizzamaster.com); Pizza di Joey (A, 1229 m, https://directindex.org/r/pizzadijoey.com); Locals Only (A, 1271 m, https://directindex.org/r/localsonlybaltimore.com); Pizza Harbor (C, 1352 m, https://directindex.org/r/pizza-harbor.com); TinyBrickOven (B, 1363 m, https://directindex.org/r/tinybrickoven.com); Vizzini's Pizza (C, 1367 m, https://directindex.org/r/vizzinispizzabaltimore.com); Hersh's (B, 1453 m, https://directindex.org/r/hershs.com); Underground Pizza Baltimore (B, 1572 m, https://directindex.org/r/undergroundpizza.co); BricknFire Pizza Company (B, 1607 m, https://directindex.org/r/bricknfirepizzacompany.com); Zella's Pizzeria (D, 1723 m, https://directindex.org/r/zellaspizzeria.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 22 everyday questions about Baltimore and named 91 places. Piezzetta Pizza Kitchen wasn't one of them. See who was named: https://directindex.org/city/baltimore/recommended


Compared with its peers: Sites built with Squarespace 61% (41% A or B, 36138 sites); Sites using ChowNow 73% (55% A or B, 1227 sites); This site 72.3%.

See what an AI agent reads on this site: https://directindex.org/r/piezzetta.com/agent-view

## Businesses like Piezzetta Pizza Kitchen in Baltimore

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Baltimore | 873 | 55% | 38% | 72.3% |
| Sites built with Squarespace in Baltimore | 98 | 72% | 66% | 72.3% |
| Sites using ChowNow in Baltimore | 6 | 71% | 67% | 72.3% |
| Sites built with Squarespace and using ChowNow in Baltimore | 3 | 77% | 67% | 72.3% |

The best of the sites using ChowNow in Baltimore: Pearl's Place Restaurant & Lounge (A 93.8%, https://directindex.org/r/pearlsplacerestaurant.com); Be More Thai (B 84.6%, https://directindex.org/r/bemorethai.com); Blue Pit BBQ (B 78.5%, https://directindex.org/r/bluepitbbq.com); Hilo Poké & Sushi (C 66.2%, https://directindex.org/r/hilopokesushi.com); Zaatar Mediterranean Cuisine (F 27.7%, https://directindex.org/r/zaatarbaltimore.com).

With the three fixes above (Structured data is incomplete; No working HTTPS; Menu or price list is a PDF), the score would be about 87.7%. That would be 85th of 873 in Baltimore, up from 302nd.

## The direct record
What agents get for Piezzetta Pizza Kitchen, as JSON: https://directindex.org/api/direct/piezzetta.com
- Book: none on record
- Order: https://order.chownow.com/order/42001/locations?add_cn_ordering_class=true (vendor on own site: ChowNow; found by the scan of 2026-11-13, not yet tested)
- Menu: http://www.piezzetta.com/s/combined-menu-20201.pdf (pdf; from the scan)
- Hours: Mo-Su 09:00-05:00 (open now) (from piezzetta.com)
- Phone: +14439314265
- Stable links that count: https://directindex.org/go/piezzetta.com/order, https://directindex.org/go/piezzetta.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, ChowNow: Not stated. ChowNow's customer terms (8 September 2025) bar automated means such as spiders, robots and crawlers to download or scrape data, except search engines; they do not address an agent placing an order for a person, and no agent programme was found. Read 2026-10-15: https://get.chownow.com/terms-of-service

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 22 | 25 |
| Readable | 15 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/piezzetta.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/piezzetta.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/piezzetta.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=piezzetta.com&force=1