# PhysioFirst Orthopaedic & Sports Centre: Agent-Direct Score F (24.6%)

Site: http://www.physiofirstottawa.com
Report: https://directindex.org/r/physiofirstottawa.com
Scanned: 2026-10-19 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
PhysioFirst Orthopaedic & Sports Centre is largely invisible to agents.
AI assistants can't open PhysioFirst Orthopaedic & Sports Centre's website, so they go by what other sites say about it.

## Direct links
- Book directly: https://physiofirstottawa.com/treatments/ (on the business's own site)
- Phone: (613) 749-0282

## What to fix first
- Prices: 6 prices on the site, the middle one CA$138

## What the site tells visitors (Measured, not scored)
- **6 prices on the landing page, the middle one CA$138.** 

- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (challenge:checking your browser). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Dentist, MedicalClinic, Physiotherapy or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No list of services and prices found.** (+7 points) Agents answer 'what do they treat and what does it cost?' from directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "PhysioFirst Orthopaedic & Sports Centre",
  "url": "http://www.physiofirstottawa.com",
  "telephone": "(613) 749-0282",
  "address": "5307 Canotek Rd # 200, K1J 9M2, Gloucester",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 45.452653449500716,
    "longitude": -75.5862290262357
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://physiofirstottawa.com/treatments/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **Appointments on your own site.** Agents can book an appointment without going through a marketplace.

## Where it stands
697 of 812 in Ottawa dentists, clinics and vets. Top 86% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 5% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 96% | no |
| Structured data with address, phone and hours | 42% | no |
| Have an llms.txt | 46% | no |

Nearest places in the index: Sport Physiotherapy Canada (F, 98 m, https://directindex.org/r/sportphysio.ca); East Ottawa Midwives (F, 123 m, https://directindex.org/r/eastottawamidwives.com); Roy Dental (F, 124 m, https://directindex.org/r/roydental.ca); ServDentist Canada (F, 162 m, https://directindex.org/r/instreamcanada.com); Connexion Family Health Team (B, 182 m, https://directindex.org/r/connexionfht.com); Performance Sports Therapy (C, 200 m, https://directindex.org/r/performancesportstherapy.ca); Somnocor (B, 393 m, https://directindex.org/r/somnocor.com); Dr. Sara Syed (B, 486 m, https://directindex.org/r/drsarasyed.com); Docbraces (B, 553 m, https://directindex.org/r/docbraces.com); Healthcare House (B, 606 m, https://directindex.org/r/healthcarehouse.ca).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 58% (30% A or B, 68857 sites); This site 24.6%.

See what an AI agent reads on this site: https://directindex.org/r/physiofirstottawa.com/agent-view

## Businesses like PhysioFirst Orthopaedic & Sports Centre in Ottawa dentists, clinics and vets

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Ottawa dentists, clinics and vets | 812 | 52% | 25% | 24.6% |
| Sites built with WordPress in Ottawa dentists, clinics and vets | 376 | 61% | 34% | 24.6% |

The best of the sites built with WordPress in Ottawa dentists, clinics and vets: The Teal Umbrella Family Dental Healthcare (A 95.4%, https://directindex.org/r/thetealumbrella.ca); Centrepointe Medical Consultants (B 84.6%, https://directindex.org/r/centrepointemedical.ca); Crown Pointe Animal Hospital (B 84.6%, https://directindex.org/r/crownpointeanimalhospital.com); Dr. Peter Brownrigg (B 84.6%, https://directindex.org/r/drpbrownrigg.ca); Dynamic Physiotherapy and Chiropractic (B 84.6%, https://directindex.org/r/dynamicottawa.ca).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No structured data for the business; No list of services and prices found), the score would be about 95.4%, which would be first of 812 in Ottawa dentists, clinics and vets.

## The direct record
What agents get for PhysioFirst Orthopaedic & Sports Centre, as JSON: https://directindex.org/api/direct/physiofirstottawa.com
- Book: https://physiofirstottawa.com/treatments/ (own site; found by the scan of 2026-10-19, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: (613) 749-0282
- Stable links that count: https://directindex.org/go/physiofirstottawa.com/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got challenge:checking your browser); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 1 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/physiofirstottawa.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/physiofirstottawa.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=physiofirstottawa.com&force=1