# Pho MPH: Agent-Direct Score C (55.4%)

Site: https://phomphaustin.com
Report: https://directindex.org/r/phomphaustin.com
Scanned: 2026-10-23 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Pho MPH is partly visible to agents.
An AI assistant can open Pho MPH's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through Chowbus POS.

## Direct links
- Order directly: https://pos.chowbus.com/online-ordering/store/Pho-MPH/24092 (through chowbus_pos acting for the business)
- Phone: (512) 373-3309
- Address: 3715 S 1st St Unit A, 78704, Austin

## Nearby, also direct
Places near Pho MPH that take a booking or an order on their own website, with no marketplace in between.
- 2M Lifehack (440 m): https://directindex.org/r/purewow.com
- El Paisa (570 m): https://directindex.org/r/elpaisa.com
- Sabor Venezolano Austin (600 m): https://directindex.org/r/saborvenezolano.com
- Taste of Ethiopia II (600 m): https://directindex.org/r/tasteofethiopiaaustin.com
- El Perrito (800 m): https://directindex.org/r/elperritoatx.com

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **The phone number on the site doesn't match the open map data.** The site shows 512-775-4144, but OpenStreetMap or Overture Maps lists (512) 373-3309. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Pho MPH",
  "url": "https://phomphaustin.com",
  "telephone": "(512) 373-3309",
  "address": "3715 S 1st St Unit A, 78704, Austin",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 30.22894610352224,
    "longitude": -97.76736506012529
  },
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://pos.chowbus.com/online-ordering/store/Pho-MPH/24092",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Ordering through chowbus_pos on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
896 of 1630 in Austin. Top 55% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 92% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 94% | yes |
| Structured data with address, phone and hours | 61% | no |
| Have an llms.txt | 33% | yes |

Nearest places in the index: Taqueria Jefes (F, 396 m, https://directindex.org/r/star.com); 2M Lifehack (B, 439 m, https://directindex.org/r/purewow.com); Bender Bar & Grill (D, 523 m, https://directindex.org/r/benderbar.com); El Paisa (A, 566 m, https://directindex.org/r/elpaisa.com); Sabor Venezolano Austin (D, 595 m, https://directindex.org/r/saborvenezolano.com); Taste of Ethiopia II (C, 602 m, https://directindex.org/r/tasteofethiopiaaustin.com); Sunset Valley Farmers Market (C, 613 m, https://directindex.org/r/bartoncreekfarmersmarket.org); El Borrego de Oro (F, 640 m, https://directindex.org/r/elborregodeoro.com); The Naked Dog, Llc (D, 697 m, https://directindex.org/r/thenakeddogtraining.com); El Perrito (C, 796 m, https://directindex.org/r/elperritoatx.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Austin and named 64 places. Pho MPH wasn't one of them. See who was named: https://directindex.org/city/austin/recommended


Compared with its peers: Sites built with Webflow 57% (23% A or B, 6169 sites); This site 55.4%.

See what an AI agent reads on this site: https://directindex.org/r/phomphaustin.com/agent-view

## Businesses like Pho MPH in Austin

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Austin | 1630 | 53% | 37% | 55.4% |
| Sites built with Webflow in Austin | 41 | 64% | 39% | 55.4% |
| Sites using Chowbus POS in Austin | 5 | 70% | 40% | 55.4% |
| Sites built with Webflow and using Chowbus POS in Austin | 1 | 55% | 0% | 55.4% |

The best of the sites using Chowbus POS in Austin: Snow Pea - Sushi, Chinese & Asian Bistro (A 90.8%, https://directindex.org/r/snowpeaaustin.com); TSAOCAA North Austin (B 80%, https://directindex.org/r/tsaocaatx.com); Bep Saigon (C 66.2%, https://directindex.org/r/mybepsaigon.com); Yummi's Tacos (C 58.5%, https://directindex.org/r/yummitacos.com).

With the two fixes above (No structured data for the business; No menu or price list found), the score would be about 87.7%. That would be 165th of 1,630 in Austin, up from 896th.

## The direct record
What agents get for Pho MPH, as JSON: https://directindex.org/api/direct/phomphaustin.com
- Book: none on record
- Order: https://pos.chowbus.com/online-ordering/store/Pho-MPH/24092 (vendor on own site: Chowbus POS; found by the scan of 2026-10-23, not yet tested)
- Menu: none on record
- Hours: none on record
- Phone: (512) 373-3309
- Stable links that count: https://directindex.org/go/phomphaustin.com/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Chowbus POS: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 1 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/phomphaustin.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/phomphaustin.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/phomphaustin.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=phomphaustin.com&force=1