# PhoSiam: Agent-Direct Score F (37.4%)

Site: https://pho-siam.ch/
Report: https://directindex.org/r/pho-siam.ch
Scanned: 2026-10-15 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
PhoSiam is largely invisible to agents.

## Direct links
- Book directly: https://phosiam.simplybook.it/v2/# (through simplybook acting for the business)
- Phone: +41 79 345 55 91

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost' from marketplaces and directories instead. Add a page with services and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **The server turns AI crawlers away at the door.** (+6.7 points) Live fetches as GPTBot (http_403), ClaudeBot (http_403) were refused while a normal browser got the page. This is usually a hosting or firewall bot list the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **robots.txt blocks GPTBot, ClaudeBot, Google-Extended, ChatGPT-User.** (+5 points) These are the crawlers behind ChatGPT, Claude, Perplexity and Google's AI features. Remove the Disallow lines for them, or add explicit Allow rules. Guide: https://directindex.org/guides/robots-txt-for-ai-agents
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HealthAndBeautyBusiness",
  "name": "PhoSiam",
  "url": "https://pho-siam.ch/",
  "telephone": "+41 79 345 55 91",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Gutstrasse 12",
    "postalCode": "8055",
    "addressLocality": "Zürich"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 47.3707466,
    "longitude": 8.5090468
  },
  "openingHours": "Mo-Sa 10:00-20:30",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday",
        "Saturday"
      ],
      "opens": "10:00",
      "closes": "20:30"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://phosiam.simplybook.it/v2/#",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

robots.txt. Add these lines to /robots.txt and delete any Disallow rule that names these crawlers.

```
# Let AI assistants read the site: they send people to you; a marketplace keeps them.
# Remove any Disallow lines for these names elsewhere in this file.
User-agent: GPTBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Google-Extended
Allow: /

User-agent: OAI-SearchBot
Allow: /

User-agent: ChatGPT-User
Allow: /

User-agent: Claude-User
Allow: /

User-agent: Perplexity-User
Allow: /
```

llms.txt. Save as /llms.txt at the root of the site.

```
# PhoSiam

> health and beauty business in Gutstrasse 12 8055 Zürich, Zurich hairdressers and beauty salons. Phone +41 79 345 55 91.

## Book or order directly

- Book: https://phosiam.simplybook.it/v2/# (through simplybook acting for the business)

## Opening hours

Mo-Sa 10:00-20:30

## About

- Website: https://pho-siam.ch/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **Appointments through simplybook on your own domain.** No marketplace commission, and the guest stays yours.

## Since the scan of 2026-10-14 (F then)
- Fixed: No booking or ordering path at all
- New: nothing

## Where it stands
153 of 275 in Zurich hairdressers and beauty salons. Top 56% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 96% | yes |
| Publish the menu or price list as HTML | 14% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 89% | no |
| Structured data with address, phone and hours | 18% | no |
| Have an llms.txt | 36% | no |

Nearest places in the index: G & G Hair & Cosmetic Design (F, 48 m, https://directindex.org/r/gghair.ch); Rolph (D, 292 m, https://directindex.org/r/rolph.ch); Susanna Burger (D, 324 m, https://directindex.org/r/hairworksandstyle.ch); EstroVerso Hair Design (D, 348 m, https://directindex.org/r/estroverso.ch); Beija-Flôr (B, 351 m, https://directindex.org/r/beijaflor.ch); Gwafför Hairzig (D, 358 m, https://directindex.org/r/hairzig.ch); Tara Well (B, 380 m, https://directindex.org/r/tarawell.ch); Kerkhair (D, 581 m, https://directindex.org/r/kerkhair.ch); Nova (D, 585 m, https://directindex.org/r/novaart.info); Maria Garcia Fusspflegestudio (F, 607 m, https://directindex.org/r/fusspflege-maria.ch).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Score over 2 scans since 2026-10-14: 2026-10-14 25%, 2026-10-15 37%.

See what an AI agent reads on this site: https://directindex.org/r/pho-siam.ch/agent-view

## Businesses like PhoSiam in Zurich hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in Zurich hairdressers and beauty salons | 275 | 37% | 12% | 37.4% |
| Using SimplyBook.me in Zurich hairdressers and beauty salons | 2 | 52% | 0% | 37.4% |

The best of Same kind in Zurich hairdressers and beauty salons: Mes Beauty Coiffeur (A 86.2%, https://directindex.org/r/mesbeauty.ch); The Nail Bar (A 86.2%, https://directindex.org/r/thenailbar.ch); Fashion Hair (B 84.6%, https://directindex.org/r/fashion-hair.ch); Genki (B 84.6%, https://directindex.org/r/genki.ch); Pedi Nail (B 84.6%, https://directindex.org/r/pedinail-zuerich.ch).

With the three fixes above (No structured data for the business; No price list of services found; The server turns AI crawlers away at the door) the score would be about 80%: 8th of 275 in Zurich hairdressers and beauty salons, up from 153rd.

## The direct record
What agents get for PhoSiam, as JSON: https://directindex.org/api/direct/pho-siam.ch
- Book: https://phosiam.simplybook.it/v2/# (vendor on own site: SimplyBook.me; found by the scan of 2026-10-15, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: Mo-Sa 10:00-20:30 (open now) (from OpenStreetMap)
- Phone: +41 79 345 55 91
- Stable links that count: https://directindex.org/go/pho-siam.ch/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, SimplyBook.me: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet.

Found one hop past the home page: contact page /kontakt: booking via simplybook.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 13.3 | 25 |
| Readable | 1 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/pho-siam.ch
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Deep report: https://directindex.org/r/pho-siam.ch/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=pho-siam.ch&force=1