# Prime Health: Agent-Direct Score C (67.7%)

Site: https://phfmc.com.au/
Report: https://directindex.org/r/phfmc.com.au
Scanned: 2026-11-13 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Prime Health is partly visible to agents.
An AI assistant can open Prime Health's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through hotdoc.

## Direct links
- Book directly: https://cdn.hotdoc.com.au/static/assets/js/hotdoc-widgets.min.js (through hotdoc acting for the business)
- Phone: +61 7 5598 4442
- Hours, from OpenStreetMap · Overture Maps: Mon–Fri 08:00–17:00; Sat–Sun closed

## Nearby, also direct
Places near Prime Health that take a booking or an order on their own website, with no marketplace in between.
- QML Pathology (10 m): https://directindex.org/r/qml.com.au
- Divine Dental Centre (10 m): https://directindex.org/r/divinedentalcentre.com.au
- Summit Physiotherapy (70 m): https://directindex.org/r/summitphysio.com.au
- After Hours Doctor (80 m): https://directindex.org/r/afterhoursdoctor.com
- Palm Beach Dental (150 m): https://directindex.org/r/palmbeachdental.com.au

## What to fix first
- **No list of services and prices found.** (+7 points) Agents answer 'what do they treat and what does it cost?' from directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "MedicalClinic",
  "name": "Prime Health",
  "url": "https://phfmc.com.au/",
  "telephone": "+61 7 5598 4442",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -28.1214022,
    "longitude": 153.4709046
  },
  "openingHours": "Mo-Fr 08:00-17:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "08:00",
      "closes": "17:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://cdn.hotdoc.com.au/static/assets/js/hotdoc-widgets.min.js",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Prime Health

> medical clinic in Gold Coast dentists, clinics and vets. Phone +61 7 5598 4442.

## Book or order directly

- Book: https://cdn.hotdoc.com.au/static/assets/js/hotdoc-widgets.min.js (through hotdoc acting for the business)

## Opening hours

Mo-Fr 08:00-17:00

## About

- Website: https://phfmc.com.au/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it
- **Appointments through hotdoc on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
243 of 603 in Gold Coast dentists, clinics and vets. Top 40% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 98% | yes |
| Publish the menu or price list as HTML | 79% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 97% | yes |
| Structured data with address, phone and hours | 50% | no |
| Have an llms.txt | 39% | no |

Nearest places in the index: QML Pathology (C, 6 m, https://directindex.org/r/qml.com.au); Divine Dental Centre (C, 14 m, https://directindex.org/r/divinedentalcentre.com.au); Summit Physiotherapy (B, 70 m, https://directindex.org/r/summitphysio.com.au); After Hours Doctor (B, 82 m, https://directindex.org/r/afterhoursdoctor.com); Palm Beach Dental (B, 153 m, https://directindex.org/r/palmbeachdental.com.au); Dental Haus (B, 179 m, https://directindex.org/r/dentalhaus.com.au); Oasis Dental (A, 251 m, https://directindex.org/r/oasisdentalstudio.com.au); Active Hand Therapy (D, 264 m, https://directindex.org/r/activehandtherapy.com.au); Palm Beach Physiotherapy (B, 273 m, https://directindex.org/r/palmbeachphysiotherapy.com.au); Integrate Physio (B, 292 m, https://directindex.org/r/tyba.physio).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Gold Coast dentists, clinics and vets and named 61 places. Prime Health wasn't one of them. See who was named: https://directindex.org/city/gold-coast-clinics/recommended


Compared with its peers: Sites built with WordPress 55% (25% A or B, 263486 sites); Sites using Hotdoc 66% (46% A or B, 130 sites); This site 67.7%.

See what an AI agent reads on this site: https://directindex.org/r/phfmc.com.au/agent-view

## Businesses like Prime Health in Gold Coast dentists, clinics and vets

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Gold Coast dentists, clinics and vets | 603 | 59% | 38% | 67.7% |
| Sites built with WordPress in Gold Coast dentists, clinics and vets | 351 | 66% | 45% | 67.7% |
| Sites using Hotdoc in Gold Coast dentists, clinics and vets | 43 | 62% | 26% | 67.7% |
| Sites built with WordPress and using Hotdoc in Gold Coast dentists, clinics and vets | 34 | 65% | 29% | 67.7% |

The best of the sites built with WordPress and using Hotdoc in Gold Coast dentists, clinics and vets: Doctors at Australia Fair (A 95.4%, https://directindex.org/r/doctorsataustraliafair.com.au); Freeman Michael Dr (A 90.8%, https://directindex.org/r/skincentre.com.au); Brygon Medical Centre (A 86.2%, https://directindex.org/r/medicross.com.au); Bundall Medical Centre (B 80%, https://directindex.org/r/partneredhealthmedicalcentres.com.au); Arundel Medical Centre (B 75.4%, https://directindex.org/r/smartclinics.com.au).

With the two fixes above (No list of services and prices found; Structured data is incomplete), the score would be about 87.7%. That would be 22nd of 603 in Gold Coast dentists, clinics and vets, up from 243rd.

## The direct record
What agents get for Prime Health, as JSON: https://directindex.org/api/direct/phfmc.com.au
- Book: https://cdn.hotdoc.com.au/static/assets/js/hotdoc-widgets.min.js (vendor on own site: Hotdoc; found by the scan of 2026-11-13, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: Mo-Fr 08:00-17:00 (closed now) (from OpenStreetMap)
- Phone: +61 7 5598 4442
- Stable links that count: https://directindex.org/go/phfmc.com.au/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Hotdoc: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 9 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/phfmc.com.au
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/phfmc.com.au/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/phfmc.com.au/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=phfmc.com.au&force=1