# PFM Physio: Agent-Direct Score F (16.9%)

Site: https://www.pfmphysio.com.au/team
Report: https://directindex.org/r/pfmphysio.com.au
Scanned: 2026-11-12 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
PFM Physio is largely invisible to agents.
AI assistants can't open PFM Physio's website, so they go by what other sites say about it.

## Direct links
- Book directly: https://physiofemme.cliniko.com/bookings#service (through cliniko acting for the business)
- Phone: +61882962585
- Address: 524 Brighton Rd, Adelaide 5048
- WhatsApp: a link on the site

## Nearby, also direct
Places near PFM Physio that take a booking or an order on their own website, with no marketplace in between.
- Brighton Road Podiatry Clinic (20 m): https://directindex.org/r/brightonroadpodiatry.com.au
- Footprint Podiatry Clinic. (320 m): https://directindex.org/r/footprintpodiatry.com.au
- Movement Theory (340 m): https://directindex.org/r/movementtheory.com.au
- Sturt Road Physiotherapy (370 m): https://directindex.org/r/sturtroadphysio.com.au
- Brighton Day Surgery (620 m): https://directindex.org/r/brightondaysurgery.com.au

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (http_403). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Dentist, MedicalClinic, Physiotherapy or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No list of services and prices found.** (+7 points) Agents answer 'what do they treat and what does it cost?' from directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "PFM Physio",
  "url": "https://www.pfmphysio.com.au/team",
  "telephone": "+61882962585",
  "address": "524 Brighton Rd, Adelaide 5048",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -35.0225805,
    "longitude": 138.52368558
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://physiofemme.cliniko.com/bookings#service",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **Appointments through cliniko on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
1094 of 1147 in Adelaide dentists, clinics and vets. Top 95% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 97% | yes |
| Publish the menu or price list as HTML | 55% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 97% | no |
| Structured data with address, phone and hours | 55% | no |
| Have an llms.txt | 31% | no |

Nearest places in the index: Brighton Road Podiatry Clinic (B, 23 m, https://directindex.org/r/brightonroadpodiatry.com.au); Brighton Veterinary Hospital (B, 25 m, https://directindex.org/r/bvh.net.au); Dr Paul Armenores, Willan House Dermatology (C, 89 m, https://directindex.org/r/paulderm.com); Physio Solutions SA (C, 210 m, https://directindex.org/r/physiosolutionssa.com.au); Footprint Podiatry Clinic. (B, 316 m, https://directindex.org/r/footprintpodiatry.com.au); Movement Theory (C, 342 m, https://directindex.org/r/movementtheory.com.au); Sturt Road Physiotherapy (D, 374 m, https://directindex.org/r/sturtroadphysio.com.au); Quality Dental Care (B, 375 m, https://directindex.org/r/qualitydentalcare.com.au); Brighton Day Surgery (B, 622 m, https://directindex.org/r/brightondaysurgery.com.au); AquaBellies - by Dr. Samantha Charlick (D, 787 m, https://directindex.org/r/amazon.com.au).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with Duda 41% (9% A or B, 4165 sites); Sites using Cliniko 66% (44% A or B, 1517 sites); This site 16.9%.

See what an AI agent reads on this site: https://directindex.org/r/pfmphysio.com.au/agent-view

## Businesses like PFM Physio in Adelaide dentists, clinics and vets

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Adelaide dentists, clinics and vets | 1147 | 59% | 34% | 16.9% |
| Sites built with Duda in Adelaide dentists, clinics and vets | 36 | 45% | 17% | 16.9% |
| Sites using Cliniko in Adelaide dentists, clinics and vets | 74 | 70% | 53% | 16.9% |
| Sites built with Duda and using Cliniko in Adelaide dentists, clinics and vets | 2 | 42% | 0% | 16.9% |

The best of the sites using Cliniko in Adelaide dentists, clinics and vets: Pod Fit Podiatry Modbury (A 95.4%, https://directindex.org/r/podfitadelaide.com.au); MOTUM Health (A 88.8%, https://directindex.org/r/motumhealth.com.au); Physio Fit Adelaide (A 87.7%, https://directindex.org/r/physiofitadelaide.com.au); The Physio Studio (A 87.7%, https://directindex.org/r/thephysiostudio.com.au); Prospect Physiotherapy and Health Plus Clinic (A 86.2%, https://directindex.org/r/prospectphysioandhealthplus.com).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No structured data for the business; No list of services and prices found), the score would be about 87.7%. That would be 18th of 1,147 in Adelaide dentists, clinics and vets, up from 1094th.

## The direct record
What agents get for PFM Physio, as JSON: https://directindex.org/api/direct/pfmphysio.com.au
- Book: https://physiofemme.cliniko.com/bookings#service (vendor on own site: Cliniko; found by the scan of 2026-11-12, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +61882962585
- Stable links that count: https://directindex.org/go/pfmphysio.com.au/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Cliniko: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet.

Only a real browser got this page (a plain fetch got http_403); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 1 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/pfmphysio.com.au/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/pfmphysio.com.au/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=pfmphysio.com.au&force=1