# Persona: Agent-Direct Score B (83.1%)

Site: https://www.persona-sf.com/
Report: https://directindex.org/r/persona-sf.com
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Persona is mostly ready for agents.

## Direct links
- Book directly: https://www.exploretock.com/persona-san-francisco (through tock acting for the business)
- Menu: https://www.persona-sf.com/cocktailmenu
- Phone: +1 415 4004598

## What to fix first
- **Structured data is incomplete.** (+3 points) Missing: opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BarOrPub",
  "name": "Persona",
  "url": "https://www.persona-sf.com/",
  "telephone": "+1 415 4004598",
  "email": "info@persona-sf.com",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Sutter Street 685"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 37.7887317,
    "longitude": -122.4115659
  },
  "openingHours": "Tu-Sa 16:00-26:00; Mo,Su off",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday",
        "Saturday"
      ],
      "opens": "16:00",
      "closes": "26:00"
    }
  ],
  "acceptsReservations": "https://www.exploretock.com/persona-san-francisco",
  "hasMenu": "https://www.persona-sf.com/cocktailmenu",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.exploretock.com/persona-san-francisco",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Persona

> bar or pub in Sutter Street 685, San Francisco cafes and bars. Phone +1 415 4004598.

## Book or order directly

- Book: https://www.exploretock.com/persona-san-francisco (through tock acting for the business)
- Menu: https://www.persona-sf.com/cocktailmenu

## Opening hours

Tu-Sa 16:00-26:00; Mo,Su off

## About

- Website: https://www.persona-sf.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Structured data present (LocalBusiness).** address, phone
- **Menu or price list is an HTML page.** Agents can read items and prices directly.
- **Booking through tock on your own domain.** No marketplace commission, and the guest stays yours.
- **Tock works with agents through its partners.** Tock's terms (12 February 2026) prohibit robots, scripts, scrapers and automated systems except software expressly licensed by Tock; Google names Tock as an AI Mode booking partner. Read 2026-10-15: https://www.exploretock.com/terms. An assistant that is not a partner may not finish the step there; a direct path on your own domain works for all of them.

## Where it stands
38 of 472 in San Francisco cafes and bars. Top 8% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 98% | yes |
| Publish the menu or price list as HTML | 83% | yes |
| Let AI crawlers in (no edge block, no robots.txt block) | 100% | yes |
| Structured data with address, phone and hours | 23% | no |
| Have an llms.txt | 17% | no |

Nearest places in the index: Lost Cat (D, 104 m, https://directindex.org/r/lostcatsf.com); Stookey's Club Moderne (F, 107 m, https://directindex.org/r/stookeysclubmoderne.com); Owl Tree (A, 112 m, https://directindex.org/r/owltreesf.com); Joy's Place (D, 117 m, https://directindex.org/r/joysplacecafe.com); Peacekeeper (A, 121 m, https://directindex.org/r/peacekeepersf.com); The Summer Place (C, 150 m, https://directindex.org/r/thesummerplacesf.com); Bluestone Lane (A, 160 m, https://directindex.org/r/bluestonelane.com); Obscenity Bar & Lounge (C, 169 m, https://directindex.org/r/viceroyhotelsandresorts.com); Hideaway Cafe (C, 189 m, https://directindex.org/r/hide-awaycafe.com); Pacific Cocktail Haven (D, 191 m, https://directindex.org/r/pacificcocktailsf.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with Wix 58% (35% A or B, 3255 sites); Sites using Tock 73% (60% A or B, 129 sites); This site 83.1%.

See what an AI agent reads on this site: https://directindex.org/r/persona-sf.com/agent-view

Read by AI agents 7 times this month (ClaudeBot 7).

## Businesses like Persona in San Francisco cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in San Francisco cafes and bars | 472 | 46% | 26% | 83.1% |
| Built with Wix in San Francisco cafes and bars | 11 | 64% | 45% | 83.1% |
| Using Tock in San Francisco cafes and bars | 5 | 75% | 60% | 83.1% |
| Built with Wix and using Tock in San Francisco cafes and bars | 1 | 83% | 100% | 83.1% |

The best of Using Tock in San Francisco cafes and bars: El Lopo (A 86.3%, https://directindex.org/r/elloposf.com); Sip Tea Room (B 72.3%, https://directindex.org/r/siptearoom.com); Elements Bar and Lounge (C 66.2%, https://directindex.org/r/one65sf.com); True Laurel (C 64.6%, https://directindex.org/r/truelaurelsf.com).

With the fix above (Structured data is incomplete) the score would be about 87.7%: 15th of 472 in San Francisco cafes and bars, up from 38th.

## The direct record
What agents get for Persona, as JSON: https://directindex.org/api/direct/persona-sf.com
- Book: https://www.exploretock.com/persona-san-francisco (vendor on own site: Tock; found by the scan of 2026-10-14, not yet tested)
- Order: none on record
- Menu: https://www.persona-sf.com/cocktailmenu (html_page; from the scan)
- Hours: Tu-Sa 16:00-26:00; Mo,Su off (from OpenStreetMap)
- Phone: +1 415 4004598
- Stable links that count: https://directindex.org/go/persona-sf.com/book, https://directindex.org/go/persona-sf.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured
- Vendor terms for agents, Tock: Through partners. Tock's terms (12 February 2026) prohibit robots, scripts, scrapers and automated systems except software expressly licensed by Tock; Google names Tock as an AI Mode booking partner. Read 2026-10-15: https://www.exploretock.com/terms

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 19 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/persona-sf.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Deep report: https://directindex.org/r/persona-sf.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=persona-sf.com&force=1