# PENNY: Agent-Direct Score C (60%)

Site: https://www.penny.de/markt/hamburg/530133/penny-kiez-reeperbahn-108-114
Report: https://directindex.org/r/penny.de
Scanned: 2026-10-14 (Provisional: the assistant citation check still to come; the hatched part of the bar is not measured yet.)
PENNY is partly visible to agents.

## Direct links
- Order directly: https://penny.de/lebensmittel-lieferservice (on the business's own site)
- Menu: https://www.penny.de/markt/hamburg/530133/penny-kiez-reeperbahn-108-114
- Phone: +49 221 20199959

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "TouristAttraction",
  "name": "PENNY",
  "url": "https://www.penny.de/markt/hamburg/530133/penny-kiez-reeperbahn-108-114",
  "telephone": "+49 221 20199959",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Reeperbahn 108-114",
    "postalCode": "20359",
    "addressLocality": "Hamburg",
    "addressCountry": "DE"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 53.549743,
    "longitude": 9.9605693
  },
  "openingHours": "Mo-Sa 07:00-23:00; PH off",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday",
        "Saturday"
      ],
      "opens": "07:00",
      "closes": "23:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://penny.de/lebensmittel-lieferservice",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# PENNY

> tourist attraction in Reeperbahn 108-114 20359 Hamburg, Hamburg tours, attractions and museums. Phone +49 221 20199959.

## Book or order directly

- Order: https://penny.de/lebensmittel-lieferservice (on the business's own site)
- Menu: https://www.penny.de/markt/hamburg/530133/penny-kiez-reeperbahn-108-114

## Opening hours

Mo-Sa 07:00-23:00; PH off

## About

- Website: https://www.penny.de/markt/hamburg/530133/penny-kiez-reeperbahn-108-114
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Tickets and prices with prices on the page.** Agents can read items and prices directly.
- **Ordering on your own site.** Agents can order without a marketplace in the loop.

## Where it stands
94 of 289 in Hamburg tours, attractions and museums. Top 33% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 17% | yes |
| Let AI crawlers in (no edge block, no robots.txt block) | 93% | yes |
| Structured data with address, phone and hours | 20% | no |
| Have an llms.txt | 13% | no |

Nearest places in the index: Polizeikommissariat 15 - Davidwache (F, 174 m, https://directindex.org/r/polizei.hamburg); Hamburger Schulmuseum (F, 210 m, https://directindex.org/r/hamburg.de); Panik City (C, 254 m, https://directindex.org/r/panikcity.de); Erotic Art Museum (D, 310 m, https://directindex.org/r/erotic-art-museum.com); U-434 (C, 636 m, https://directindex.org/r/u-434.de); Museum für Hamburgische Geschichte (D, 717 m, https://directindex.org/r/toepfer-stiftung.de); FC St. Pauli - Museum (C, 782 m, https://directindex.org/r/fcstpauli-museum.de); Rickmer Rickmers (D, 1007 m, https://directindex.org/r/rickmer-rickmers.de); Brahms-Museum (F, 1072 m, https://directindex.org/r/brahms-hamburg.de); Telemann-Museum (D, 1109 m, https://directindex.org/r/telemann-hamburg.de).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

See what an AI agent reads on this site: https://directindex.org/r/penny.de/agent-view

## Businesses like PENNY in Hamburg tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in Hamburg tours, attractions and museums | 289 | 47% | 8% | 60% |

The best of Same kind in Hamburg tours, attractions and museums: fun-reisen (A 86.3%, https://directindex.org/r/fun-jugendreisen.de); WIWA Baggerplatz (B 83.4%, https://directindex.org/r/wiwa-baggerplatz.de); Kröger Reisen (B 82.5%, https://directindex.org/r/kur-reisen.de); Internationales Maritimes Museum Hamburg (B 80%, https://directindex.org/r/imm-hamburg.de); Puppenstube Otterndorf (B 80%, https://directindex.org/r/otterndorf.de).

With the fix above (No structured data for the business) the score would be about 77.5%: 10th of 289 in Hamburg tours, attractions and museums, up from 94th.

## The direct record
What agents get for PENNY, as JSON: https://directindex.org/api/direct/penny.de
- Book: none on record
- Order: https://penny.de/lebensmittel-lieferservice (own site; could not verify: failed (2026-10-14))
- Menu: https://www.penny.de/markt/hamburg/530133/penny-kiez-reeperbahn-108-114 (html_inline; from the scan)
- Hours: Mo-Sa 07:00-23:00; PH off (open now) (from OpenStreetMap)
- Phone: +49 221 20199959
- Stable links that count: https://directindex.org/go/penny.de/order, https://directindex.org/go/penny.de/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 8 | 25 |
| Actionable | 15 | 30 |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/penny.de
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Deep report: https://directindex.org/r/penny.de/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=penny.de&force=1