# Papillon Pizza: Agent-Direct Score D (47.1%)

Site: http://www.papillonpizzae8.co.uk
Report: https://directindex.org/r/papillonpizzae8.co.uk
Scanned: 2026-10-21 (Provisional, with the action test still to come. The hatched part of the bar isn't measured yet.)
Papillon Pizza is hard for agents to use.
An AI assistant can open Papillon Pizza's website. What Papillon Pizza offers is on another site. To book or order, it is sent to Just Eat, a marketplace.

## Direct links
- Address: Mare Street 5 E8 4RP London
- Prices: 258 prices on the site, the middle one £19.99

## Nearby, also direct
Places near Papillon Pizza that take a booking or an order on their own website, with no marketplace in between.
- Bella Vita (390 m): https://directindex.org/r/bellavitabroadway.com
- Perfetto Pizza (470 m): https://directindex.org/r/perfettopizza.co.uk
- Fatto a mano (710 m): https://directindex.org/r/fattoamanopizza.com
- Lardo (1000 m): https://directindex.org/r/lardo.co.uk
- Pizza Pārā (1.4 km): https://directindex.org/r/pizzapara.co.uk

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **Ordering only through justeat.** (+12 points) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/online-ordering-without-delivery-apps
- **Menu or price list is on another site.** (+5 points) The link goes to just-eat.co.uk, so that site gets the credit and the visits. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **258 prices on the landing page, the middle one £19.99.** In London, the middle price of comparable sites that show prices is £11.95.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FastFoodRestaurant",
  "name": "Papillon Pizza",
  "url": "http://www.papillonpizzae8.co.uk",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Mare Street 5",
    "postalCode": "E8 4RP",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.5345832,
    "longitude": -0.0576762
  },
  "servesCuisine": [
    "pizza"
  ],
  "hasMenu": "https://www.just-eat.co.uk/restaurants-papillon1/menu?utm_source=papillonpizzae8.co.uk&utm_medium=microsites&utm_campaign=microsites"
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Papillon Pizza

> fast food restaurant (pizza) in Mare Street 5 E8 4RP London, London.

## Book or order directly

- Menu: https://www.just-eat.co.uk/restaurants-papillon1/menu?utm_source=papillonpizzae8.co.uk&utm_medium=microsites&utm_campaign=microsites

## About

- Website: http://www.papillonpizzae8.co.uk
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.

## Where it stands
5719 of 8985 in London. Top 64% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 87% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 94% | yes |
| Structured data with address, phone and hours | 64% | no |
| Have an llms.txt | 37% | no |

Nearest places with a similar menu: Bella Vita (C, 386 m, https://directindex.org/r/bellavitabroadway.com); Perfetto Pizza (B, 472 m, https://directindex.org/r/perfettopizza.co.uk); Fatto a mano (B, 711 m, https://directindex.org/r/fattoamanopizza.com); Lardo (B, 996 m, https://directindex.org/r/lardo.co.uk); Best Kebab (F, 1004 m, https://directindex.org/r/victoria-park.co.uk); Yard Sale Pizza (D, 1118 m, https://directindex.org/r/yardsalepizzaorder.com); Pizza Pārā (B, 1411 m, https://directindex.org/r/pizzapara.co.uk); Johnny Take Uè London (C, 1533 m, https://directindex.org/r/johnnypizzaportafoglio.it); East West Pizza (B, 1559 m, https://directindex.org/r/eastwestlondon.com); Ace Pizza (B, 1646 m, https://directindex.org/r/thisisacepizza.com).

## What assistants answer
Asked on 2026-10-27 with web search on. 50% of the answers pointed to the business's own site or to a vendor working for it. That share is the Cited part of the score.
| Assistant | Official website? | Where to book? | Where to order? |
|---|---|---|---|
| ChatGPT | own site | own site | other site: www.papillonpizzahackney.uk |
| Gemini | other site: www.papillonpizzahackney.co.uk | own site | other site: www.papillonpizzahackney.uk |

The assistants were asked 13 everyday questions about London and named 66 places. Papillon Pizza wasn't one of them. See who was named: https://directindex.org/city/london/recommended


**What ChatGPT said, Official website? (2026-10-27):** https://papillonpizzae8.co.uk/ (papillonpizzae8.co.uk (https://papillonpizzae8.co.uk/?utmsource=openai))

**What ChatGPT said, Where to book? (2026-10-27):** I can’t find an online table-booking option for Papillon Pizza in Hackney; its website appears to offer delivery and collection only: papillonpizzae8.co.uk (https://papillonpizzae8.co.uk/). (papillonpizzae8.co.uk (https://papillonpizzae8.co.uk/?utmsource=openai))

**What ChatGPT said, Where to order? (2026-10-27):** Order directly from Papillon Pizza Hackney here: papillonpizzahackney.uk (https://www.papillonpizzahackney.uk/hackney/) — choose delivery or collection and place your order online. (papillonpizzahackney.uk (https://www.papillonpizzahackney.uk/hackney/contact-us.html?utmsource=openai))

**What Gemini said, Official website? (2026-10-27):** The official website for Papillon Pizza in Hackney, London, United Kingdom, is www.papillonpizzahackney.co.uk.

**What Gemini said, Where to book? (2026-10-27):** It appears that Papillon Pizza in London operates primarily as a takeaway and delivery fast-food establishment, and does not offer online table booking or reservations. Several sources describe it as a "Pizza takeaway in London". While one search result mentioned a generic "Book Now! - inline Dining" link, it did not specifically refer to Papillon Pizza in London or provide details about table reservations for…

**What Gemini said, Where to order? (2026-10-27):** You can order food online from Papillon Pizza in London, United Kingdom, directly through their website. The link you should use is: https://www.papillonpizzahackney.uk/

Compared with its peers: Sites using Just Eat 57% (12% A or B, 1981 sites); This site 47.1%.

See what an AI agent reads on this site: https://directindex.org/r/papillonpizzae8.co.uk/agent-view

## Why the assistants send people elsewhere
Why (2026-10-27): ChatGPT sent people to papillonpizzahackney.uk because the business site provides no direct ordering path on the site, offering only a link to Just Eat.

## Businesses like Papillon Pizza in London

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London | 8985 | 54% | 36% | 47.1% |
| Sites using Just Eat in London | 105 | 53% | 16% | 47.1% |

The best of the sites using Just Eat in London: La Ballerina (A 100%, https://directindex.org/r/laballerina.co.uk); Exceline Restaurant and Catering (A 95.4%, https://directindex.org/r/homeofeastafricancuisine.com); Hidden Kitchen (A 95.4%, https://directindex.org/r/basement144.com); Four Regions (A 90.8%, https://directindex.org/r/fourregions.co.uk); Kiss the Koala (A 90.8%, https://directindex.org/r/kissthekoala.co.uk).

With the three fixes above (No structured data for the business; Ordering only through justeat; Menu or price list is on another site), the score would be about 84.7%. That would be 1225th of 8,985 in London, up from 5719th.

## The direct record
What agents get for Papillon Pizza, as JSON: https://directindex.org/api/direct/papillonpizzae8.co.uk
- Book: none on record
- Order: none on record
- Menu: https://www.just-eat.co.uk/restaurants-papillon1/menu?utm_source=papillonpizzae8.co.uk&utm_medium=microsites&utm_campaign=microsites (external; from the scan)
- Hours: none on record
- Phone: none on record
- Stable links that count: https://directindex.org/go/papillonpizzae8.co.uk/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Just Eat: Not stated. Just Eat's UK website terms bar misuse of the website including scraping and limit use to personal, non-commercial purposes; they do not address an assistant ordering for a customer; an Alexa+ ordering tie-in is announced but not live. The terms page refused an automated read on 2026-10-15. Read 2026-10-15: https://www.just-eat.co.uk/info/terms-and-conditions

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 2 | 25 |
| Actionable | 3 | 15 (the action test: pending) |
| Cited | 10 | 20 |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/papillonpizzae8.co.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: no (how: https://isitagentready.com/.well-known/agent-skills/sitemap/SKILL.md)
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/papillonpizzae8.co.uk/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/papillonpizzae8.co.uk/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=papillonpizzae8.co.uk&force=1
