# Museo Civico d'Arte Antica: Agent-Direct Score D (40.5%)

Site: https://www.palazzomadamatorino.it/it
Report: https://directindex.org/r/palazzomadamatorino.it
Scanned: 2026-10-15 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Museo Civico d'Arte Antica is hard for agents to use.

## Direct links
- Book directly: https://www.palazzomadamatorino.it/it/visita-il-museo/biglietti/ (on the business's own site)
- Phone: +39 011 4433501

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **The server turns AI crawlers away at the door.** (+10 points) Live fetches as GPTBot (http_403), ClaudeBot (http_403), PerplexityBot (http_403) were refused while a normal browser got the page. This is usually a hosting or firewall bot list the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **robots.txt blocks GPTBot, ClaudeBot, OAI-SearchBot.** (+3.7 points) These are the crawlers behind ChatGPT, Claude, Perplexity and Google's AI features. Remove the Disallow lines for them, or add explicit Allow rules. Guide: https://directindex.org/guides/robots-txt-for-ai-agents
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "Museo Civico d'Arte Antica",
  "url": "https://www.palazzomadamatorino.it/it",
  "telephone": "+39 011 4433501",
  "email": "palazzomadama@fondazionetorinomusei.it",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Piazza Castello",
    "postalCode": "10122",
    "addressLocality": "Torino"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 45.0710538,
    "longitude": 7.6856008
  },
  "openingHours": "Mo-Su 10:00-18:00; Tu off",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [],
      "opens": "10:00",
      "closes": "18:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.palazzomadamatorino.it/it/visita-il-museo/biglietti/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

robots.txt. Add these lines to /robots.txt and delete any Disallow rule that names these crawlers.

```
# Let AI assistants read the site: they send people to you; a marketplace keeps them.
# Remove any Disallow lines for these names elsewhere in this file.
User-agent: GPTBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Google-Extended
Allow: /

User-agent: OAI-SearchBot
Allow: /

User-agent: ChatGPT-User
Allow: /

User-agent: Claude-User
Allow: /

User-agent: Perplexity-User
Allow: /
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Museo Civico d'Arte Antica

> museum in Piazza Castello 10122 Torino, Turin tours, attractions and museums. Phone +39 011 4433501.

## Book or order directly

- Book: https://www.palazzomadamatorino.it/it/visita-il-museo/biglietti/ (on the business's own site)

## Opening hours

Mo-Su 10:00-18:00; Tu off

## About

- Website: https://www.palazzomadamatorino.it/it
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **Tickets on your own site.** Agents can buy tickets without a marketplace in the loop.

## Since the scan of 2026-10-14 (F then)
- Fixed: No booking or ordering path at all
- New: nothing

## Where it stands
34 of 55 in Turin tours, attractions and museums. Top 62% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 40% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 90% | no |
| Structured data with address, phone and hours | 0% | no |
| Have an llms.txt | 10% | no |

Nearest places in the index: Teatro Regio (B, 192 m, https://directindex.org/r/teatroregio.torino.it); Museo Diocesano di Torino (D, 220 m, https://directindex.org/r/museodiocesanotorino.it); Cattedrale di San Giovanni Battista (F, 253 m, https://directindex.org/r/duomoditorino.com); Museo nazionale del Risorgimento italiano (C, 256 m, https://directindex.org/r/museorisorgimentotorino.it); Museo Egizio (D, 307 m, https://directindex.org/r/museoegizio.it); Pinacoteca Albertina (C, 510 m, https://directindex.org/r/pinacotecalbertina.it); Xké? Il laboratorio della curiosità (F, 521 m, https://directindex.org/r/laboratoriocuriosita.it); Museo della Radio e della Televisione (F, 561 m, https://directindex.org/r/rai.it); MAO Museo di Arte Orientale (D, 579 m, https://directindex.org/r/maotorino.it); Museo Nazionale del Cinema (D, 618 m, https://directindex.org/r/museocinema.it).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Score over 2 scans since 2026-10-14: 2026-10-14 17%, 2026-10-15 41%.

See what an AI agent reads on this site: https://directindex.org/r/palazzomadamatorino.it/agent-view

## Businesses like Museo Civico d'Arte Antica in Turin tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in Turin tours, attractions and museums | 55 | 47% | 13% | 40.5% |

The best of Same kind in Turin tours, attractions and museums: La Venaria Reale (B 77.5%, https://directindex.org/r/lavenaria.it); Il museo Impossibile (B 73.8%, https://directindex.org/r/ilmuseoimpossibile.it); MAUTO Museo Nazionale dell'Automobile (B 73.8%, https://directindex.org/r/museoauto.com); Teatro Regio (B 73.8%, https://directindex.org/r/teatroregio.torino.it); Museo di Storia Naturale di Valsalice (B 73.5%, https://directindex.org/r/valsalice.it).

With the three fixes above (No structured data for the business; The server turns AI crawlers away at the door; No tickets and prices found) the score would be about 89.7%: first of 55 in Turin tours, attractions and museums.

## The direct record
What agents get for Museo Civico d'Arte Antica, as JSON: https://directindex.org/api/direct/palazzomadamatorino.it
- Book: https://www.palazzomadamatorino.it/it/visita-il-museo/biglietti/ (own site; found by the scan of 2026-10-15, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: Mo-Su 10:00-18:00; Tu off (open now) (from OpenStreetMap)
- Phone: +39 011 4433501
- Stable links that count: https://directindex.org/go/palazzomadamatorino.it/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Found one hop past the home page: booking page /it/visita-il-museo/biglietti/: booking link (other), booking via getyourguide.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 11.3 | 25 |
| Readable | 0 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/palazzomadamatorino.it
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Deep report: https://directindex.org/r/palazzomadamatorino.it/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=palazzomadamatorino.it&force=1